Nora Attal has her day in the sun in Marrakesh

British-Moroccan model Nora Attal has walked the runway for some of the world’s leading fashion houses. (Getty Images)
Updated 19 March 2019
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Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.


How science is reshaping early years education 

Updated 27 December 2025
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How science is reshaping early years education 

DUBAI: As early years education comes under renewed scrutiny worldwide, one UAE-based provider is making the case that nurseries must align more closely with science.

Blossom Nursery & Preschool, which operates 32 locations across the UAE, is championing a science-backed model designed to close what it sees as a long-standing gap between research and classroom practice.

“For decades, early years education has been undervalued globally — even though science shows the first five years are the most critical for brain development,” said Lama Bechara-Jakins, CEO for the Middle East at Babilou Family and a founding figure behind Blossom’s regional growth, in an interview with Arab News.

Lama Bechara-Jakins is the CEO for the Middle East at Babilou Family and a founding figure behind Blossom’s regional growth. (Supplied)

She explained that the Sustainable Education Approach was created to address “a fundamental gap between what we know from science and what actually happens in nurseries.”

Developed by Babilou Family, the approach draws on independent analysis of research in neuroscience, epigenetics, and cognitive and social sciences, alongside established educational philosophies and feedback from educators and families across 10 countries. The result is a framework built around six pillars; emotional and physical security, natural curiosity, nature-based learning, inclusion, child rhythms, and partnering with parents.

Two research insights, Bechara-Jakins says, were particularly transformative. “Neuroscience shows that young children cannot learn until they feel safe,” she said, adding that stress and inconsistent caregiving can “literally alter the architecture of the developing brain.” 

Equally significant was evidence around child rhythms, which confirmed that “pushing children academically too early is not just unhelpful — it can be counterproductive.”

Feedback from families and educators reinforced these findings. Across regions, common concerns emerged around pressure on young children, limited outdoor time and weak emotional connections in classrooms. What surprised her most was that “parents all sensed that something was missing, even if they couldn’t articulate the science behind it.”

At classroom level, the strongest body of evidence centres on secure relationships. Research shows that “secure attachments drive healthy brain development” and that children learn through trusted adults. At Blossom, this translates into practices such as assigning each child “one primary educator,” prioritising calm environments, and viewing behaviour through “a neuroscience lens — as stress signals, not misbehaviour.”

Bechara-Jakins believes curiosity and nature remain overlooked in many early years settings, despite strong evidence that both accelerate learning and reduce stress. In urban centres such as Dubai, she argues, nature-based learning is “not a luxury. It is a developmental need.” 

For Blossom, this means daily outdoor time, natural materials, gardening, and sensory play — intentional choices aimed at giving children what science says they need to thrive.