FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

Princess Reema bint Bandar
Updated 24 February 2019
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FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

  • Princess Reema was vice president of women’s affairs at the General Sports Authority since 2016
  • She has spoken publicly about the inclusion of women in the Saudi work force

Princess Reema bint Bandar bin Sultan, a leading entrepreneur and philanthropist, was named ambassador of Saudi Arabia to the US by royal decree on February 23, 2019, 
Prior to her appointment, she was vice president of women’s affairs at the General Sports Authority (GSA), a position she held since 2016. She was also named president of the Saudi Federation for Community Sports in 2017 and appointed to the International Olympic Committee (IOC) in August 2018.
Princess Reema's father was a former ambassador to the US, and she spent several years there during her youth. She graduated with a bachelor’s degree in museum studies from George Washington University.
When she returned to Saudi Arabia in 2005, she assumed CEO positions for Al Hama LLC and Alfa International. She launched her own handbag brand, Baraboux, in 2013. She also founded the private equity fund Reemiyah and co-founded Yibreen, a women’s day spa.
Princess Reema is one of the founding members of the Zahra Breast Cancer Association in Riyadh. She is also a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative.
She has spoken publicly about the inclusion of women in the Saudi work force, describing the reforms as “evolution, not Westernization.”
She spoke at the Atlantic Council in Washington about the Kingdom’s efforts to tackle bigger issues than women being allowed to drive or attend football games, which she described as “quick wins.” Problems such as domestic violence demanded greater scrutiny, she said.
Princess Reema also spoke about providing women with careers in a currently male-dominated region.


Saudi mine-clearance project in Yemen destroys 4,235 explosive devices in a day

Updated 22 January 2026
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Saudi mine-clearance project in Yemen destroys 4,235 explosive devices in a day

  • Project Masam aims to rid Yemen of all mines to help ensure the highest standards of safety and security for the Yemeni people

LONDON: Saudi Arabia’s Project Masam cleared 4,235 mines, unexploded ordnance and other explosive devices in a single day from Bab Al-Mandab region in southwestern Yemen, as part of its mission to protect civilians.

Osama Al-Gosaibi, the project’s director general, said it aims to rid Yemen of all mines to help ensure the highest standards of safety and security for the Yemeni people.

On Wednesday, the project’s teams destroyed 33 anti-tank mines, 31 anti-personnel mines, 86 miscellaneous shells, 2,750 assorted rounds, 1,291 breakers and valves used in devices, 12 grenades, two Katyusha rockets, a missile, 15 shell arrows, and 14 other explosive devices.

Masam’s teams are tasked with clearing villages, roads and areas around schools to facilitate the safe movement of civilians and delivery of humanitarian aid.

The project trains local people to become demining engineers, provides them with modern equipment to do the job, and also offers support to Yemenis injured by explosive devices.