Huge entertainment boost for Saudi Arabia during GEA chief’s visit to London

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The MoUs were signed following a visit to London by General Entertainment Authority Chairman Mr. Turki Al-Sheikh. (SPA)
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The MoUs were signed following a visit to London by General Entertainment Authority Chairman Mr. Turki Al-Sheikh. (SPA)
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The MoUs were signed following a visit to London by General Entertainment Authority Chairman Mr. Turki Al-Sheikh. (SPA)
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The MoUs were signed following a visit to London by General Entertainment Authority Chairman Mr. Turki Al-Sheikh. (SPA)
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Updated 05 October 2023
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Huge entertainment boost for Saudi Arabia during GEA chief’s visit to London

  • A number of entertainment events are heading to the Kingdom

JEDDAH: A host of international stage shows, musicals, festivals, TV shows, open-air cinema events and other attractions are heading to the Kingdom.
It follows a visit to London by General Entertainment Authority Chairman Mr. Turki Alalshikh, during which he signed memorandums of understanding with a wide range of producers and promoters as part of the efforts to enrich and diversify the entertainment industry in Saudi Arabia, and attract prestigious international productions and events.
Promoter Flying Music plans to present a number of theater shows, including a production of the West End musical “Thriller,” featuring the songs of Michael Jackson and the Jackson 5. Fans of magic have a double bill to look forward to: acclaimed British magician Dynamo will bring his bag of tricks to the Kingdom for a live show, while The Works Entertainment company will stage its world-famous show “The Illusionists,” a theatrical experience featuring a varied cast of conjurers. Movie buffs, meanwhile, can look forward to a number of open-air cinema screenings presented by Luna Cinema.
Award-winning science and cultural-heritage organization 1001 Inventions will organize a series of mobile educational exhibitions, and during Ramadan Design Lab Experience will provide entertainment tents in a number of regions. TeamPartner Three will provide and operate two high-tech mobile theaters and train teams of Saudis to run them. Among the TV industry deals, The History Channel’s “Ultimate Soldier Challenge” will make a local version of the show featuring a group of Saudi soldiers.
A Ferrari Festival will be staged, showcasing the Italian manufacturer's cars. Gaming festival Insomnia plans to establish one of the largest video-game shows in the world in the Kingdom, and a festival dedicated to the Valve Corporation video Game game “Dota2” is also planned. An MoU was also signed with Merlin Entertainment, owner of the famous Madame Tussauds wax museums, and another with IMG to organize the famous Color Run race.


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.