Sports authority sets up Italian-themed village for AC Milan and Juventus fans attending Supercoppa Italiana

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The Saudi General Sports Authority (GSA) has set up an Italian-themed village for AC Milan and Juventus fans attending the Italian Super Cup match on Wednesday. (General Sports Authority)
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The Saudi General Sports Authority (GSA) has set up an Italian-themed village for AC Milan and Juventus fans attending the Italian Super Cup match on Wednesday. (General Sports Authority)
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The Saudi General Sports Authority (GSA) has set up an Italian-themed village for AC Milan and Juventus fans attending the Italian Super Cup match on Wednesday. (General Sports Authority)
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The Saudi General Sports Authority (GSA) has set up an Italian-themed village for AC Milan and Juventus fans attending the Italian Super Cup match on Wednesday. (General Sports Authority)
Updated 16 January 2019
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Sports authority sets up Italian-themed village for AC Milan and Juventus fans attending Supercoppa Italiana

  • The village emulates ancient Italian cities, as well as cultural and historical elements of Italy and Saudi Arabia
  • The village will host a variety of activities, including two theatrical performances

JEDDAH: The Saudi General Sports Authority (GSA) has set up an Italian-themed village for AC Milan and Juventus fans attending the Italian Super Cup match on Wednesday at King Abdullah Sports City stadium.

The village emulates ancient Italian cities, as well as cultural and historical elements of Italy and Saudi Arabia. 

Fans will also be served dishes from the cuisines of both countries and enjoy Italian music.

The village will host a variety of activities, including two theatrical performances. The first will commence at 6 p.m. and the second at 8 p.m.

The Italian village is located in front of gate 6. Events will take place between 4 p.m. and 10 p.m.

Juventus stars, including Cristiano Ronaldo, landed in Jeddah on Monday, while AC Milan team members arrived on Sunday morning. 

The Italian stars received a warm welcome by their fans in the Kingdom. 

The GSA announced on Twitter that cameras are not allowed during the Super Cup final.

Both AC Milan and Juventus have won the Super Cup title seven times since the annual football competition was launched in 1988.

Saudi Arabia will become the fifth foreign nation to host the Super Cup after the US, China, Libya and Qatar.

An agreement to host the match was signed in June by Turki Al-Sheikh, the GSA’s then-chairman, and Marco Brunelli, executive director of the Italian Professional Football League. 


Leading AI company to partner with Saudi Arabia, CEO tells Arab News

Updated 8 sec ago
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Leading AI company to partner with Saudi Arabia, CEO tells Arab News

  • Argentum’s Andrew Sobko: ‘Very easy’ to build new infrastructure, data centers in Kingdom
  • In 2024, Saudi Arabia announced $100bn plan to establish AI hub

CHICAGO: The founder and CEO of Argentum AI, one of the world’s leading artificial intelligence companies, has told Arab News that he is looking forward to partnering with Saudi Arabia.

Ukrainian-born Andrew Sobko, based in Chicago, said Crown Prince Mohammed bin Salman has made a significant commitment to AI use.

In 2024, Saudi Arabia announced a $100 billion plan under Vision 2030 to build a hub to develop technology and data centers to handle a significant portion of the world’s AI workload.

The Kingdom reportedly expects AI to contribute more than $135.2 billion to its gross domestic product by 2030, representing roughly 12.4 percent of its economy.

“The US still is the kind of core leader of this AI innovation, development and infrastructure, but we quickly realized that Saudi Arabia sees this as an important asset class, not just as an innovation,” Sobko said.

“They’re deploying tons of capital. If you try to build some new infrastructure or data center, it’s very easy to do it in Saudi Arabia,” he added. “Saudi Arabia realizes and sees this compute as almost like a second asset class after oil.”

The term “compute” refers to the process of calculations that fuels AI development and applications in everyday use.

“The Middle East wants to be one of the largest exporters of compute. They realized that a couple of years ago and they’re aggressively expanding,” Sobko said, adding that AI is being used more and more in industries such as sports, in which Saudi Arabia has invested heavily.

Argentum AI recently added Majed Al-Sorour, CEO of the Saudi Golf Federation, to its board.

“Majed is also a huge believer in AI and AI infrastructure,” said Sobko. “With the help of Majed, we’re focusing on global expansion. He’s leading charge on that.”

Sobko said the challenge is not simply recognizing the importance of AI, but the ability to power data centers that it requires, and Saudi Arabia recognizes that need.

“If you secure a significant amount of power and you have data center capacity, you can actually control this kind of compute and AI,” he added.

“And the biggest bottleneck to continue expanding as we enter into this new age of robotics industry, it needs a lot more compute.”

Following meetings with US leadership, including President Donald Trump last November, Saudi Arabia secured agreements on AI technology transfers, aiming to avoid reliance on other nations’ systems.