Telling a different story: Five years of Reel Palestine

Dana Al-Sadek, one of the founders of Reel Palestine in Dubai. (Supplied)
Updated 10 January 2019
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Telling a different story: Five years of Reel Palestine

  • Dana Al-Sadek, one of the founders of Reel Palestine in Dubai talks about the pop film festival
  • The fifth edition of Reel Palestine takes place in Dubai from January 18-26

DUBAI: Some time in the summer of 2014, having spent days watching news coverage of the Israel-Gaza conflict, Dana Al-Sadek made a decision.
“I knew that there was more to be celebrated in terms of Palestinian culture than just seeing war all the time,” she tells Arab News. “At that time, I was already working on film programming in my day job, so I thought why not pool my resources together to try and organize a series of screenings of Palestinian movies.”
Through mutual friends, Al-Sadek was connected to a couple of like-minded women, Noora Husseini and Nadia Rouchdy. The three met, brainstormed some ideas, and came up with a pop-up film festival they called Reel Palestine with the aim, according to the website, “of showing Palestinian culture and tenacity through film, submerging viewers in the beautiful, difficult, emotional, and inspirational moments that occur during occupation.”

The fifth edition of Reel Palestine takes place in Dubai from January 18-26. Al-Sadek seems slightly — and pleasantly — surprised that it’s come this far. The 2019 edition will be the first to be ticketed.
“It’s really grown organically,” she says. “We never really envisaged it being ticketed, but things have been changing as we’ve grown. We need to do in order to cover our costs and be sustainable. Before we used to try and get film fees waived, but that’s very hard right now, and at the same time we really want to be able to support filmmakers and be able to pay them royalty fees. And we also want to show the films in the best quality set up possible, with the best-quality projection.”
The festival’s long-term partner, Cinema Akil, recently opened its permanent premises in Al Serkal Avenue — becoming the region’s first arthouse cinema. So it was an obvious choice for this month’s screenings. The festival will also include a Palestinian arts and crafts market in Al Serkal.
Another sign of Reel Palestine’s growth is that Al-Sadek says they now get hopeful filmmakers emailing submissions to them on a regular basis — in addition to the research the team does themselves to find movies to screen.
While the festival may have grown significantly in stature since its small-scale debut, the mission has remained consistent.




A still from the film 'The Tower.' (Supplied)

“The mission was always to show Palestinian stories — narratives; to show life under occupation,” Al-Sadek says. “But also to show the beauty and rich heritage to give people a view of more than what we see on the news.
“It’s a country rich in history. There’s been cinema there for a very long time. There’s been a lot of Palestinian films made, pre-1942 and 1948. It’s always been there. It’s a country that has so much history. It’s an important region.”
Al-Sadek stresses that the festival has a cultural, rather than political, agenda, but recognizes that a large portion of art — of any kind — created in or about Palestine has a political element.
“The occupation is ongoing, and there’s a need to voice that. Land has been confiscated, our landscape’s changing, demographically everything’s changing, so it’s about not forgetting our history and identity. Not to forget the people there, who can’t even leave — and if they do get a chance to leave, maybe they can’t come back,” she says. “Of course, there’s a huge diaspora as well, and they can relate to the films. A lot of the topics are, unfortunately, not just related to Palestinians right now. They’re related to refugees from all over the world.
“Obviously there’s a need,” she continues. “There’s a need to speak out about oppression, the occupation, injustice, and people feel solidarity with that. That’s why there’s support for these sort of festivals.”
That support — for festivals and for the Palestinian cause in general — has been increasing internationally over the past decade or so, and this year, Al-Sadek notes (although she says it’s a coincidence rather than a conscious decision on her team’s part), many of the documentaries included in the festival’s bill are directed by non-Arabs. “It’s interesting. They’re fascinated by what’s happening and think it’s a story that needs to be told.”




An image from the film ' Naila and the Uprising.' (Supplied)

As they do every year, Al-Sadek and her co-organizers have tried to make sure there’s a wide range of stories included, covering different aspects of Palestinian life.
“We try to make sure there’s variety and we also try to add conceptual art films as well. For example, we have a documentary called ‘White Oil,’ which was done by a photography professor based in the UK. It’s beautiful imagery, and it’s more conceptual than narrative. It doesn’t have much voiceover. It’s more about the imagery giving you a sense of the story.
“We’re covering topics such as female empowerment,” she continues. “We have ‘What Walaa Wants,’ which is a documentary about a woman who wants to join the Palestinian Security Forces. We have ‘Naila and the Uprising,’ which is a story about a very strong lady who tried to stand up for (the right to self-determination).”
There are films, too, about joy, celebration and release under occupation. “In one of the documentary’s we’re screening, called ‘WALL,’ they cover the nightlife scene and how it was a place where people would forget the chaos and just be together, regardless of which side they were on or which area they were coming from,” Al-Sadek says. “And it shows you how one terrorist attack in a club kind of triggered the formation of the wall.




A still from the film 'White Oil.' (Supplied)

“Last year we screened a film called ‘Beneath the Earth,’ which is going to be made into a full-length feature about the music scenes within Palestine, and once we screened a film about mystical folklore across Palestine and it showed the different religions that had formed there and their music. There are so many different communities there and they have their different traditions as well.”
This year, there’s also a ‘family friendly’ movie showing, she adds. “The Tower,” by Norwegian filmmaker Mats Grorud, is an animated feature about one of the largest refugee camps in Lebanon. Screenings will be held during the daytime so that children can attend.
For all its admirable ambitions of spreading awareness of Palestinian heritage and of life under occupation, Reel Palestine still has a very personal benefit for Al-Sadek — one that will probably resonate with many visitors to the festival.
“I’ve never been to Palestine, and neither has my dad,” she explains. “I’m the second-generation to be born outside of Palestine, and I felt like I didn’t really know much about my heritage — whether that be food, accents, (colloquial) language and sayings, different dialects… I wasn’t aware of a lot of these things. And I’ve been able to learn about them through films.”
Five years on, she continues to learn.


From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

Updated 07 February 2026
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From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

DUBAI: AlUla is positioning itself as the center of cinema for the MENA region, turning its dramatic desert landscapes, heritage sites and newly built studio infrastructure into jobs, tourism and long‑term economic opportunity.

In a wide‑ranging interview, Zaid Shaker, executive director of Film AlUla, and Philip J. Jones, chief tourism officer for the Royal Commission for AlUla, laid out an ambitious plan to train local talent, attract a diverse slate of productions and use film as a catalyst for year‑round tourism.

“We are building something that is both cultural and economic,” said Shaker. “Film AlUla is not just about hosting productions. It’s about creating an entire ecosystem where local people can come into sustained careers. We invested heavily in facilities and training because we want AlUla to be a place where filmmakers can find everything they need — technical skill, production infrastructure and a landscape that offers limitless variety. When a director sees a location and says, ‘I can shoot five different looks in 20 minutes,’ that changes the calculus for choosing a destination.”

At the core of the strategy are state‑of‑the‑art studios operated in partnership with the MBS Group, which comprises Manhattan Beach Studios — home to James Cameron’s “Avatar” sequels. “We have created the infrastructure to compete regionally and internationally,” said Jones. “Combine those studios with AlUla’s natural settings and you get a proposition that’s extremely attractive to producers; controlled environment and unmatched exterior vistas within a short drive. That versatility is a real selling point. We’re not a one‑note destination.”

The slate’s flagship project, the romantic comedy “Chasing Red,” was chosen deliberately to showcase that range. “After a number of war films and heavy dramas shot here, we wanted a rom‑com to demonstrate the breadth of what AlUla offers,” said Shaker. “‘Chasing Red’ uses both our studio resources and multiple on‑location settings. It’s a story that could have been shot anywhere — but by choosing AlUla we’re showing how a comical, intimate genre can also be elevated by our horizons, our textures, our light.

“This film is also our first under a broader slate contract — so it’s a proof point. If ‘Chasing Red’ succeeds, it opens the door for very different kinds of storytelling to come here.”

Training and workforce development are central pillars of the program. Film AlUla has engaged more than 180 young Saudis in training since the start of the year, with 50 already slated to join ongoing productions. “We’re building from the bottom up,” said Shaker. “We start with production assistant training because that’s often how careers begin. From there we provide camera, lighting, rigging and data-wrangling instruction, and we’ve even launched soft‑skill offerings like film appreciation— courses that teach critique, composition and the difference between art cinema and commercial cinema. That combination of technical and intellectual training changes behavior and opens up real career pathways.”

Jones emphasized the practical benefits of a trained local workforce. “One of the smartest strategies for attracting productions is cost efficiency,” he said. “If a production can hire local, trained production assistants and extras instead of flying in scores of entry‑level staff, that’s a major saving. It’s a competitive advantage. We’ve already seen results: AlUla hosted 85 productions this year, well above our initial target. That momentum is what we now aim to convert into long‑term growth.”

Gender inclusion has been a standout outcome. “Female participation in our training programs is north of 55 percent,” said Shaker. “That’s huge. It’s not only socially transformative, giving young Saudi women opportunities in an industry that’s historically male-dominated, but it’s also shaping the industry culture here. Women are showing up, learning, and stepping into roles on set.”

Looking to 2026, their targets are aggressive; convert the production pipeline into five to six feature films and exceed 100 total productions across film, commercials and other projects. “We want private-sector partners to invest in more sound stages so multiple productions can run concurrently,” said Jones. “That’s how you become a regional hub.”

The tourism case is both immediate and aspirational. “In the short term, productions bring crews who fill hotels, eat in restaurants and hire local tradespeople,” said Shaker. “In the long term, films act as postcards — cinematic invitations that make people want to experience a place in person.”

Jones echoed that vision: “A successful film industry here doesn’t just create jobs; it broadcasts AlUla’s beauty and builds global awareness. That multiplies the tourism impact.”

As “Chasing Red” moves into production, Shaker and Jones believe AlUla can move from an emerging production destination to the region’s filmmaking epicenter. “We’re planting seeds for a cultural sector that will bear economic fruit for decades,” said Shaker. “If we get the talent, the infrastructure and the stories right, the world will come to AlUla to film. And to visit.”