Huawei opens first flagship store in Saudi Arabia

The official opening was attended by Deputy Governor of Investments for SAGIA Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media.
Updated 08 January 2019
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Huawei opens first flagship store in Saudi Arabia

Huawei Tech Investment Saudi Arabia has inaugurated its first store in the Kingdom, which opened at Riyadh Park Mall in the capital city. It is the largest store in the Middle East and Africa region. The official opening was attended by Deputy Governor of Investments for Saudi Arabian General Investment Authority (SAGIA) Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media. 

Mufti said: “Huawei is a great example to all foreign companies investing in the Kingdom. They have exhausted many efforts toward providing the best that information technology and communications services has to offer, as well as contribute toward the development of the ICT infrastructure in accordance with the highest global standards for quality and security. They also work to develop our local Saudi talent through their training initiatives like the STEP program for enabling Saudi talent, which aims to train 10,000 male and female candidates by the year 2020.”

Mufti added: “We at SAGIA appreciate the role foreign investment plays and the importance of developing the ICT sector in the Kingdom through global partnerships like the partnership we have with Huawei.”  Ambassador Huaxin said: “This opening today proves Huawei’s commitment to continue providing the highest level of services to the people of Saudi Arabia. Chinese companies abroad are interested today in linking their strategy to the development of the markets they operate in. It also takes care of their social responsibility, for example, in sharing technology expertise and adopting local talent, and Huawei is certainly one of them.”

Bill Yu, vice president of Huawei Tech Investment Saudi Arabia, said: “This flagship store launches at a time in which consumers here are asking for more innovative flagship products from Huawei.”

He added: “In order to provide an advanced and classy shopping experience for our customers in Saudi Arabia, we have brought and adopted the latest retail systems in our stores in Saudi Arabia, which will provide a new experience that includes intelligent storage, online ordering, home delivery and off-site payment as well as a slew of other services which will take our customer service experience to the next level.”

Huawei is expecting its new retail system will create around 100 job opportunities and training for Saudis over the next five years. It will also hold training courses in multiple technology areas that will benefit more than 360 people a year. At the same time, it will invest over $6 million in the new retail system in Saudi Arabia over the next five years and will collaborate with its partners in the Kingdom to enhance the experience associated with retail sales in the Saudi market.


Petromin Nissan celebrates decade of partnership excellence in Kingdom

Updated 28 January 2026
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Petromin Nissan celebrates decade of partnership excellence in Kingdom

Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.

The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.

The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.

As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.

Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”

Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”

Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.

Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”

Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.