UNHCR offers a glimpse of refugee life to Janadriyah visitors

The experiential zone has been designed for visitors to understand and empathize with the plight of displaced persons through a 360-degree photo and video experience.
Updated 05 January 2019
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UNHCR offers a glimpse of refugee life to Janadriyah visitors

UNHCR, the UN refugee agency, is offering visitors a chance to step into refugees’ shoes and learn about their journey by creating an experiential zone using virtual reality (VR) technology headsets and a stimulation at its stand at the 33rd Janadriyah Festival. 

The experiential zone has been designed for visitors to understand and empathize with the plight of displaced persons through a 360-degree photo and video experience and activation, taking them through the journey of a refugee — from fleeing their home to registering for support and protection in a foreign land.

“This is the first-ever experiential zone we have set up in the Kingdom of Saudi Arabia for residents to understand the refugee crisis witnessed around the world today and which disproportionately affects Muslims and people in the Arab world,” said Khaled Khalifa, UNHCR regional representative to the GCC countries. 

“The VR experience, along with the immersive stimulation activation showcases various situations that refugees undergo each day. With this activation we aim to raise further awareness about the plight of refugees and strengthen moral and financial support to their cause throughout the Kingdom and the region.”

This is the third year in a row that UNHCR is taking part in the festival with the purpose of familiarizing the community with its work whilst showcasing its longstanding partnership with the Kingdom in providing aid and relief to refugees and displaced persons.

Saudi Arabia is one of UNHCR’s largest donors in the Middle East and North Africa. Over the past decade, the Kingdom has contributed more than SR1 billion ($266 million) to humanitarian causes, while, in 2018 alone, the Kingdom’s contributions exceeded SR216 million. 

The funds have provided assistance to hundreds of thousands of refugees around the world, including emergency support for Rohingya refugees in Bangladesh, support extended to Syrian refugees in Lebanon and Jordan and IDPs inside Syria as well as supplying core relief items for internally displaced people in Yemen. Also, since the introduction of UNHCR’s Zakat program, 744 generous individual Saudi citizens have allocated more than $635,000 of their zakat contributions to UNHCR, helping more than 3,700 refugee families.

Khalifa added: “The Kingdom of Saudi Arabia is and continues to be a highly valued partner for the UNHCR. We are grateful for all the support provided by the Saudi government and its different agencies, as well as to Saudi non-governmental institutions, private sector entities, and humanitarian actors who have supported UNHCR’s programs with more than $270 million over the past 10 years alone.” 

The Janadriyah Festival in Riyadh is an annual three-week cultural heritage festival organized by the Saudi National Guard since 1985. The 33rd edition of the festival which commenced on Dec. 20, 2018 features varied events and activities.


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.