TAKHT BHAI, Pakistan: The government of northwestern Khyber Pakhtunkhwa (KP) has devised a multi-pronged strategy to revive and refurbish the vibrant tourism sector in the province to preserve the sacred Buddhist sites and other historic monuments of the British era.
The initiative is aimed at attracting national and international tourists and multiply businesses to the province’s tribal areas, a senior official said.
Nisar Muhammad, the Public Relations Officer (PRO) for KP’s minister for tourism, archaeology, sports, culture, and youth affairs, told Arab News that the Pakistan Tehreek-e-Insaf (PTI) government estimates the presence of more than 1,000 sites of historical and religious importance, with 132 sites situated in the newly-merged Khyber tribal district alone.
“In a bid to promote religious tourism in KP and war-ravaged erstwhile FATA region, there are many Buddhist sacred places which the followers of the religion want to visit. We have written letters to embassies of seven countries including China, Japan, and Korea about the KP government’s plans to preserve the Buddhist sites to promote religious tourism here,” he said.
Muhammad Zaman, a resident of Takht Bhai, said hundreds of people visit the Buddhist sites on a weekly basis, adding that the government should take measures to rebuild the roads and structures in the larger interest of the country and minorities.
Takht Bhai — part of the World Heritage List — is one of the world’s most renowned and well-structured Buddhist monasteries. It is located almost 500 feet atop a small mountain, with a range of up to two kilometers, toward the east of Takht Bhai bazaar in the KP province.
Known as the heart of the Gandhara civilization, it attracts tourists, historians, and archaeologists from across the country but its preservation would attract Buddhists from across the world, Zaman said.
Founded in the early first century, the Takht Bhai Buddhist monastic complex (Throne of Origins) has survived successive invasions and is well preserved due to its location on top of the high hill.
A number of locals say that the Buddhist complex and the surrounding village are widely believed to be named after two wells which were found on top of the hill near the complex.
Takht — which basically means throne and bhai which means water in Persian — was named after the spring located on the left side of the Buddhist site, Sher Nawaz, another local, added.
Muhammad said that the top administrators in every district of the province have been instructed to identify historical places in their respective areas which would help pave way for a fresh survey of the places, adding that 20 more tourist spots would be identified in the next four years.
Nawaz Uddin, a research officer at the KP archaeology department, said that the provincial government is striving to initiate some work on preserving the historical sites but full-fledged work would begin once the budget for the purpose is allocated in the tribal districts.
“KP has over 6,000 historical sites, with some of them have sacred places of ancient religions but we have no scientific survey of the erstwhile FATA region. Only one district of tribal areas known as Khyber tribal district has 132 sites,” he added.
Professor Jamil Yousafzai, an archaeologist in KP, stressed that the preservation of historical sites — primarily those holding religious importance — would bolster the image of the country and lure investments as well.
“The KP government has taken a brilliant step to preserve the sites of Buddhism and other minorities. This depicts that our soil is rich and has the credit of being a cradle of world religion,” he observed.
The areas of Swat, Bunner, Swabi, Takht Bhai, Khyber tribal district, and other parts of the province and tribal regions are rich in historical sites.
Mehrab Afridi, a local from the Khyber tribal district, recalled how the decade-old wave of insurgency severely impacted the tourism sector of the province, driving tourists away from visiting the area.
“As militancy has now been banished in the wake of successive military operations, the rich tourism sector is again on a take-off position. People start visiting Buddhist-period archaeological sites in Swat, Landi Kotal, Jamrud in Khyber tribal district and other areas, which have multiplied businesses,” Afridi said.
He said that the main Stupa in Landi Kotal of the Khyber tribal district is being frequented by visitors on a daily basis. However, the sites need restoration work which would help develop the war-torn region.
Atif Khan, KP minister for tourism, archaeology, sports and culture — during his maiden visit to the newly-merged tribal district of Khyber — had pledged that a Safari train till Torkham border would be launched again which would generate employment opportunities for the locals, too.
He told media that KP has more than 1,000 sacred Buddhist sites of which 100 of them are located in the Khyber tribal district.
Muhammad said that the KP government has formally requested the central government to help the province launch the Safari train from Peshawar all the way to the Torkham border with Afghanistan.
Nawaz Uddin said preserving archaeological and historical sites should not be looked at from a financial point of view. Rather, it is an exercise to work toward preserving the country’s national heritage which depicts the rich history of Pakistan.
“We can attract foreign tourists as the newly-merged districts have a large number of sacred sites of Buddhism. The area can be turned into a religious tourism spot,” he added.
Pakistan to begin restoration work of sacred Buddhist sites, British-era monuments in KP
Pakistan to begin restoration work of sacred Buddhist sites, British-era monuments in KP
- Measures are part of province’s initiative to revive vibrant tourism sector
- Is home to more than 1,000 sites of historic and religious significance
New PIA owner plans more GCC flights, lower airfares
- New management will focus on religious tourism to Makkah, Madinah and other sites to expand global reach
- Owner Arif Habib says airfares will be rationalized to make PIA flights affordable for low-income Pakistanis
KARACHI: Pakistan’s recently privatized national carrier, the Pakistan International Airlines (PIA), plans to increase its flights to the Gulf Cooperation Council (GCC) region as part of its post-privatization business strategy to achieve 7.5% annual revenue growth, its new owner said this week.
A Pakistani consortium, led by Arif Habib Group, clinched a 75% stake in PIA for Rs135 billion ($482 million) on Dec. 23 after a competitive bidding process, in a deal that valued the airline at Rs180 billion ($643 million).
The sale marked Pakistan’s most ambitious effort in decades to reform the debt-ridden airline that had accumulated over Rs784 billion ($2.8 billion) in losses. The government said it aimed to end decades of state-funded bailouts and support the airline’s revival.
In an exclusive interview with Arab News, Arif Habib, chairman of Arif Habib Group, shared that he aims to attract around 70 million Pakistanis, who travel annually via different airlines, by making airfares more affordable.
“That [GCC region] is our biggest market... We would definitely try to increase the frequency of flights, increase the number of planes there, and try to capture more market share in that area,” Habib told Arab News on Monday.
“So, there we see a lot of opportunity.”
The new management of PIA, which currently caters to 4 million passengers annually, aims to target religious tourism, which Habib called a “captive market” in Pakistan and the Middle East.
According to PIA spokesperson Abdullah Hafeez Khan, the airline runs around 20 flights daily to the Middle East.
Habib plans to invest around Rs112 billion ($400 million) in PIA to turn the airline around, implementing short- and long-term improvements ranging from upgrading seats to tripling the 19-aircraft fleet, and engaging a foreign airline as a technical partner through strategic divestment over the next seven to eight years.
The group also intends to reduce PIA fares to make air travel more affordable for passengers from Pakistan’s low-income groups.
“Yes, we have been advised that in order to increase our market share, we will have to rationalize the airfares,” Habib said. “That is in the plan, and we will unfold it as it comes.”
The new owners have engaged a global advisory firm, Seabury Aviation Partners, to identify viable markets for the newly privatized airline and expand its presence both locally and internationally.
Habib aims for up to 7.5% annual growth in PIA’s operational revenues to make it profitable and the new management is targeting European and North American markets, particularly routes to and from the United Kingdom, the United States and Canada, for this purpose.
“The UK is the most lucrative market where I think there is a lot of demand,” he said, adding they would also be seeking more flight destinations. “Even for USA there is demand there.”
Habib, however, said the airline would take time to deliver “reasonable” returns to its investors, including AKD Group Holdings, Fatima Fertilizer Company, City Schools, Lake City Holdings and Fauji Fertilizer Company, a publicly listed firm owned by Pakistan’s military.
“In initial period of one to two years, we may see some losses but into medium term, I think, that would be turned around,” he concluded.
PIA posted a pre-tax profit of Rs11.5 billion ($41 million) for the January–June 2025 period, its first such profit for this timeframe in nearly two decades, according to a Reuters report in September. The airline recorded losses during the same period in 2024.
Once considered one of Asia’s leading carriers, PIA struggled with chronic mismanagement, political interference, overstaffing, mounting debt, and operational issues that led to a 2020 ban on flights to the European Union, the UK, and the US following a pilot licensing scandal. The EU and UK have since lifted their bans, giving the airline renewed momentum, while the US ban remains in place.
On Tuesday, PIA announced that the airline will be expanding its UK operations and will operate four weekly flights from Islamabad to London starting Mar. 29.
“The flights are being resumed after a long gap of six years,” PIA spokesman Khan said in a statement. “PIA is already operating three weekly flights to Manchester.”















