NEW YORK: In the wise words of James Corden, there comes along a song every so often that defines a generation.
Doo doo doo doo doo doo.
The late-night TV host, carpool karaoke king and father of three young children was referring specifically, and wryly, to “Baby Shark,” now the bloodthirstiest of earworms for some parents and meme lovers everywhere.
Insert shark hands here.
If you don’t know what I’m talking about, you’ve been living inside a sea anemone since at least 2015. That’s when an educational content brand in South Korea, Pinkfong , released its first shark video, later breaking the Internet with a version mixing animation and two adorable human kids dancing out the story of a shark family, K-pop style, earning more than 2 billion views on YouTube.
If you still don’t know what I’m talking about, you haven’t spent enough time at summer camp or around a campfire, where singalong versions of said story with said gestures, akin to an old nursery rhyme with the same theme, have rocked on for decades.
Now, thanks to the #babysharkchallenge that has us all singing, doing our shark hands and sharing on social media, and thanks to piles of soft shark heads, toddler attire and other swag that includes singing plush toys and books, “Baby Shark” is a full-on craze, for bite-size fans anyway.
“Our toddler’s shark video addiction is a huge issue in our household,” said Columbus, Ohio, mom Kitty French. “At first it was a cute melody. Now it’s an earworm that literally all of our parent friends understand.”
Not all grown-ups are weary. If they were, would they continue to upload themselves in mashups and mixes, from R&B to Santa Claus? Can we do without the absolutely cutest home video of them all, the little girl begging Alexa to play her favorite shark jam, frustrated by the not-so-smart device’s inability to understand? What about the Texas family so enamored they synchronized their blinking, blinding holiday yard lights to the snappy tune?
Some parents of special needs kids think “Baby Shark” has not only entertained but helped their young ones.
Holly Anderson is a Utah mother of four, including a 3-year-old son with autism and apraxia of speech. His autism therapist uses children’s songs on YouTube to motivate him to sit still and was the first to show him “Baby Shark.”
“He’s overstimulated visually and usually won’t watch any shows on TV or the iPad,” Anderson said. “He has a very difficult time staying still, even for a moment, and usually spends his time running around in therapy. I’m honestly not sick of it yet since it’s one of the only ways to get him calm after a meltdown.”
The one he likes the most is by Pinkfong, she said. The company has put up more than one version. Other parents said their kids prefer versions of baby, mama, papa, grandma and grandpa shark from a content provider called Super Simple. There are many, many other offerings to choose from and many, many more millions of views than the jackpot scored by Pinkfong for its dance version.
Corden, host of “The Late Late Show with James Corden,” isn’t the only celebrity to take on baby shark madness. He enlisted Sophie Turner and Josh Groban to perform the song on air . Ellen DeGeneres put her spin on the song on her talk show as well and Simon Cowell’s 4-year-old son popped up on the “X-Factor UK” as dancing cuteness ensued with singing kids accompanied by adults in shark suits for the opening of the grand final this year.
Bob Cunningham, an educator and senior adviser for the nonprofit consortium Understood.org, which supports parents of kids with learning and attention issues, sees several benefits to “Baby Shark.”
“The song has a catchy rhythm and it uses silly sounds as well as colorful and cute animation,” he said. “Also, both the music and the animation are predictable, with repeated words, phrases, colors and movements.”
The combinations can capture and sustain attention even in children where attention isn’t a strength, Cunningham said. The song and video also engage most of the senses simultaneously and combine language with music and movement, which can appeal to kids who struggle with any of those things when they are presented in isolation. For example, the movement can support less developed language and the music can offer support when movements are difficult, he said.
Clearly, other kid content can do the same, but “Baby Shark” ruled at Jason Simms’ house, at least for a time.
Simms, who lives in Deep River, Connecticut, said his 14-month-old daughter Fionnuala first heard the song when she was 8 months old but has since tired of it, before her parents did, once her language comprehension skills began kicking in.
“It was one of the first things in life she directly expressed a preference for, so that’s why we picked it for her Halloween costume,” he said. “At the end of the Super Simple version, it says ‘bye bye sharks’ and that became how we say bye in our family. She now fusses when she hears it.”
But there’s plenty more fish in the “Baby Shark” sea.
A Montreal-based company, WowWee, has a Pinkfong license for North America to sell the shark family in plush toys that sing when tummies are squeezed, along with soft song cube versions. Available exclusively on Amazon on pre-order that guaranteed delivery in time for Christmas, they sold out in two and a half days earlier this month, said Davin Sufer, WowWee’s chief technology officer.
Sufer would not disclose how many units were gobbled up at $19.99 each. More will be rolled out at a broader range of retailers come early 2019, along with new offerings. Third-party sellers who nabbed the toys are now offering them for more than $100 on Amazon.
The privately-held WowWee was already in talks with Pinkfong as far back as nearly a year ago when “Baby Shark” truly exploded, said Sufer, who has three kids of his own, including a 9-year-old daughter who came home from camp last summer singing the song before she knew his involvement.
“The tune itself has an addictive quality to it,” he said. “You hear it once or twice and you hear yourself singing, doo doo doo doo doo doo. I could see maybe parents getting a little tired of it, but kids aren’t.”
Doo doo doo doo doo doo: ‘Baby Shark’ bites into the culture
Doo doo doo doo doo doo: ‘Baby Shark’ bites into the culture
- The song has a catchy rhythm and it uses silly sounds as well as colorful and cute animation
- In the wise words of James Corden, there comes along a song every so often that defines a generation
How TV shows like ‘Mo’ and ‘Muslim Matchmaker’ allow Arab and Muslim Americans to tell their stories
How TV shows like ‘Mo’ and ‘Muslim Matchmaker’ allow Arab and Muslim Americans to tell their stories
- In addition to “Mo,” shows like “Muslim Matchmaker,” hosted by matchmakers Hoda Abrahim and Yasmin Elhady, connect Muslim Americans from around the country with the goal of finding a spouse
COLUMBUS, Ohio: Whether it’s stand-up comedy specials or a dramedy series, when Muslim American Mo Amer sets out to create, he writes what he knows.
The comedian, writer and actor of Palestinian descent has received critical acclaim for it, too. The second season of Amer’s “Mo” documents Mo Najjar and his family’s tumultuous journey reaching asylum in the United States as Palestinian refugees.
Amer’s show is part of an ongoing wave of television from Arab American and Muslim American creators who are telling nuanced, complicated stories about identity without falling into stereotypes that Western media has historically portrayed.
“Whenever you want to make a grounded show that feels very real and authentic to the story and their cultural background, you write to that,” Amer told The Associated Press. “And once you do that, it just feels very natural, and when you accomplish that, other people can see themselves very easily.”
At the start of its second season, viewers find Najjar running a falafel taco stand in Mexico after he was locked in a van transporting stolen olive trees across the US-Mexico border. Najjar was trying to retrieve the olive trees and return them to the farm where he, his mother and brother are attempting to build an olive oil business.
Both seasons of “Mo” were smash hits on Netflix. The first season was awarded a Peabody. His third comedy special on Netflix, “Mo Amer: Wild World,” premiered in October.
Narratively, the second season ends before the Hamas attack in Israel on Oct. 7, 2023, but the series itself doesn’t shy away from addressing Israeli-Palestinian relations, the ongoing conflict in Gaza or what it’s like for asylum seekers detained in US Immigration and Customs Enforcement detention centers.
In addition to “Mo,” shows like “Muslim Matchmaker,” hosted by matchmakers Hoda Abrahim and Yasmin Elhady, connect Muslim Americans from around the country with the goal of finding a spouse.
The animated series, “#1 Happy Family USA,” created by Ramy Youssef, who worked with Amer to create “Mo,” and Pam Brady, follows an Egyptian American Muslim family navigating life in New Jersey after the 9/11 terrorists attack in New York.
Current events have an influence
The key to understanding the ways in which Arab or Muslim Americans have been represented on screen is to be aware of the “historical, political, cultural and social contexts” in which the content was created, said Sahar Mohamed Khamis, a University of Maryland professor who studies Arab and Muslim representation in media.
After the 9/11 attacks, Arabs and Muslims became the villains in many American films and TV shows. The ethnic background of Arabs and the religion of Islam were portrayed as synonymous, too, Khamis said. The villain, Khamis said, is often a man with brown skin with an Arab-sounding name.
A show like “Muslim Matchmaker” flips this narrative on its head, Elhady said, by showing the ethnic diversity of Muslim Americans.
“It’s really important to have shows that show us as everyday Americans,” said Elhady, who is Egyptian and Libyan American, “but also as people that live in different places and have kind of sometimes dual realities and a foot in the East and a foot in the West and the reality of really negotiating that context.”
Before 9/11, people living in the Middle East were often portrayed to Western audiences as exotic beings, living in tents in the desert and riding camels. Women often had little to no agency in these media depictions and were “confined to the harem” — a secluded location for women in a traditional Muslim home.
This idea, Khamis said, harkens back to the term “orientalism,” which Palestinian American academic, political activist and literary critic Edward Said coined in his 1978 book of the same name.
Khamis said, pointing to countries like Britain and France, the portrayal in media of people from the region was “created and manufactured, not by the people themselves, but through the gaze of an outsider. The outsiders in this case, he said, were the colonial/imperialist powers that were actually controlling these lands for long periods of time.”
Among those who study the ways Arabs have been depicted on Western television, a common critique is that the characters are “bombers, billionaires or belly dancers,” she said.
The limits of representation
Sanaz Alesafar, executive director of Storyline Partners and an Iranian American, said she has seen some “wins” with regard to Arab representation in Hollywood, noting the success of “Mo,” “Muslim Matchmaker” and “#1 Happy Family USA.” Storyline Partners helps writers, showrunners, executives and creators check the historical and cultural backgrounds of their characters and narratives to assure they’re represented fairly and that one creator’s ideas don’t infringe upon another’s.
Alesafar argues there is still a need for diverse stories told about people living in the Middle East and the English-speaking diaspora, written and produced by people from those backgrounds.
“In the popular imagination and popular culture, we’re still siloed in really harmful ways,” she said. “Yes, we’re having these wins and these are incredible, but that decision-making and centers of power still are relegating us to these tropes and these stereotypes.”
Deana Nassar, an Egyptian American who is head of creative talent at film production company Alamiya Filmed Entertainment, said it’s important for her children to see themselves reflected on screen “for their own self image.” Nassar said she would like to see a diverse group of people in decision-making roles in Hollywood. Without that, it’s “a clear indication that representation is just not going to get us all the way there,” she said.
Representation can impact audiences’ opinions on public policy, too, according to a recent study by the Institute for Social Policy and Understanding. Results showed that the participants who witnessed positive representation of Muslims were less likely to support anti-democratic and anti-Muslim policies compared to those who viewed negative representations.
For Amer, limitations to representation come from the decision-makers who greenlight projects, not from creators. He said the success of shows like his and others are a “start,” but he wants to see more industry recognition for his work and the work of others like him.
“That’s the thing, like just keep writing, that’s all it’s about,” he said. “Just keep creating and keep making and thankfully I have a really deep well for that, so I’m very excited about the next things,” he said.








