Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

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Samer Issa-El-Khoury Managing Partner at CBX, who has been in charge of building the racetrack. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
Updated 13 December 2018
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Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

RIYADH: When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd.
But what the thousands of spectators won’t see is the challenge of a lifetime faced by those creating the electric street racing circuit in the heart of a protected UNESCO city that is hundreds of years old.
Samer Issa-El-Khoury Managing Partner at CBX, took responsibility for delivering the venue and preserving Ad Diriyah – taking on a race against time to have the facility completed to host its first event – this is his story.

Q: What did you think when they first said ‘let’s build the track in Ad Diriyah’, a UNESCO heritage site?
When they told us that we are coming to look for a race track in Ad Diriyah, personally I said it’s impossible. We were talking about a world heritage site, the oldest city in Saudi Arabia where the Kingdom was founded.
But once we decided, with Formula E and GSA, to bring the race to Saudi Arabia we were looking for an appropriate location to have a track that fits the sport’s specifications. These were mainly the width of the roads and the length of the track to meet the criteria for safety laid down by the sport’s world governing body, the FIA.
A big team from Formula E, GSA, CBX and SAMF scouted several locations around Ad Diriyah and we finally came up with this, the best location, because we were able to do the civil work required to widen the streets while having the restrictions of the building around it in a UNESCO world heritage site.
We then spent two to three months doing engineering studies, checking how to widen the roads and how to make it challenging with enough turns.

Q: Any construction project comes with significant challenges, but how did you approach protecting the archaeological integrity in Ad Diriyah while getting the site fit for Formula E racing?
We did not touch on the restricted area of UNESCO but we had streets which were the old city boundaries, where you can see the old stone walls and we made sure they were protected and preserved. I felt a personal responsibility for this.
This took months of planning and so much coordination with so many stakeholders to ensure compliance, from Riyadh Development Authority to Diriyah Gate Development Authority, the municipality, the governor’s office, the Ministry of Culture and the Ministry of Tourism.
Even the infrastructure works below the roads, whether by the telecommunications companies, the water company, the electric company, we made sure preservation was at the heart of our work.


Q: Your company CBX has tackled some major projects in its time, but how does this compare?
This is one of the most challenging projects CBX has taken on. That is because of the timeframe we had, firstly the race was supposed to be held in 2019, it was not supposed to be in 2018. So that made it very challenging, but we made it.
We only started construction in September, so we had three months to do what usually requires six to eights months. That meant that we had thousands of machines on site for the construction and up to 3,000 people onsite throughout the last three months.
The track was the most obvious aspect of course but also we had to prepare parking of 300,000 sq m, we had to prepare the E Village, which is almost 180,000 sq m when usually the eVillage is 20,000 sq m. We want to give the whole population of Saudi Arabia something huge. This is a big event coming here and we wanted the supporting E Village to be as big.
We also had to find the space to put the paddock, the Emotion Club, the Royal Box, the grandstands, in a city that is hundreds of years old and the space is very limited.


Q: Talk us through your creation? What will fans and drivers make of the track?
When we unveiled the circuit layout the response worldwide was incredible. Really positive, and people are excited to see the cars going through 21 turns each lap. What is very challenging for the drivers is that some of the turns are ascending, some of them are descending, so not only do you have a slope, but you have a slope and a corner, one second you are going down the next going up.
This will show the drivers’ prowess and technical ability to cope with those turns because it is so easy to make a mistake, to lose speed if you take it a little bit wrong.
Also, at the end of turn 17 you have one of the longest straights, with the new Attack Zone that has been introduced. I think it’s going to be as interesting to see how this attack zone will happen, and whatever they gain on that, they might lose it on the turns.
All this makes the 2018 ‘Saudia’ Ad Diriyah E-Prix more of a drivers’ race than a car or teams’ race.
How do you think people will react when they see what’s been achieved here?
If they’ve been to Formula E, and they’ve been to any of the previous 45 races, what they are going to see built in Saudi Arabia is so much different from what they’ve seen elsewhere. This is really something the GSA wanted to offer to Formula E the chance to feel at home in Saudi Arabia. Especially as the race will be here for at least 10 years.
Everything we are creating, such as the parking, is not just for Formula E, this is in the big masterplan for Ad Diriyah that will be used for the visitors who will be coming during the year.
The conservation of the past is a major element in the project. Formula E is hereto blend in with the heritage and enhance it by bringing electric racing and clean power to Ad Diriyah. It really is the future meeting the past.

Q. What are you most looking forward to on race day?
Once we race starts and ‘We go green in Ad Diriyah’, I’m looking forward to hearing that, especially as it has a double meaning, the green light is on and we go green embracing sustainability with Formula E, I think this will be a new era for this stunning UNESCO heritage site.
The beauty of this Formula E race in Saudi Arabia that is so different to anywhere else I’ve been. I’ve been to every single race in the world and the big difference here is that the whole Saudi government, and all the entities within it, are working as one team. Whether it’s the General Entertainment Authority, the Ministry of Tourism, the Ministry of Foreign Affairs, this Ministry of Interior, the Ministry of Culture, the General Sports Authority, every single entity is working hand in hand to make this project a success.
You have tourism, you have culture, you have food and beverages and fine dining, and you have the online Sharek visa introduced for global visitors which is Saudi Arabia opening up to the world. They are welcoming everyone, and they don’t have to go anywhere to get the visa, it can be done online. They buy their ticket, they get their visa, they print it and bring it to the airport, and they are welcomed to the Kingdom. This is really amazing.


Q. What will you remember most about this project?
I am so proud to be part of this project, this means a lot for CBX and means a lot for Ad Diriyah specifically, and for Saudi Arabia and I’m sure it means a lot for Formula E as well.
So many good memories, so many sleepless nights, so many deadlines to meet. What has been incredible is how so many people came together and worked with a positive mindset, everyone only wanted the success of this event.
We are proud of the effort that CBX put into that process and we’re proud of the effort the young people of the Saudi team who we worked with, how energetic they have been, how this new generation were working more than us. I thought I can work 18 hours without sleep, some of the young Saudis that were part of our team were working 24 hours, really, and it was impressive.
I have been in Saudi Arabia for 15 years, but I have never seen this level of commitment. I’ve been involved in some of the biggest infrastructure projects in Saudi Arabia, and in the world, and I’ve never seen this energy specifically within the Saudi young people I’m working with.
I think this project really is Vision 2030, you can see the diversification from oil going toward the clean energy, you can see how involved the young generation is, you can see how dedicated the government is to be opening up to the world with the online visa system.
From all sides this is Vision 2030, when I look at the track, when I look at this event, I see the future.


Jeddah college launches Fashion Technology Hackathon

(Twitter @tvtc_f_jeddah)
Updated 5 sec ago
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Jeddah college launches Fashion Technology Hackathon

  • The participants are immersed in an environment that encourages creativity, with an emphasis on developing innovative concepts and models

JEDDAH: The Technical Female College in Jeddah launched a three-day Fashion Technology Hackathon on Monday to promote innovation and creativity in the fashion industry, the Saudi Press Agency reported.

The event, which is overseen by the general administration for student activities, was attended by Marei Al-Qarni, director general of technical and vocational training in the Makkah region.

Afra Al-Layati, dean of the college, highlighted the hackathon as a pioneering initiative designed to unite trainees, graduates, and students from technical colleges and universities who share a passion for fashion and technology.

The participants are immersed in an environment that encourages creativity, with an emphasis on developing innovative concepts and models.

The Fashion Technology Hackathon aims to inspire competition, foster innovation, and boost scientific skills in line with the country’s progressive vision.

It features three distinct tracks: sustainability, technical solutions, and traditional clothing, and it focuses on Saudi trainees or graduates who specialize in fashion design, manufacturing, computer science, software engineering, and other technology-related fields relevant to the fashion industry.

Alongside the hackathon, there is an immersive exhibition, advisory sessions, workshops and educational visits, the SPA reported.

 


Who's Who: Omar Alsheikh, chief governance, risk and compliance and legal officer at the Sports Boulevard Foundation

Omar Alsheikh
Updated 11 sec ago
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Who's Who: Omar Alsheikh, chief governance, risk and compliance and legal officer at the Sports Boulevard Foundation

Omar Alsheikh is the chief governance, risk and compliance, and legal officer at the Sports Boulevard Foundation, where he plays a key role in overseeing the organization’s strategy and operations in the sector.

His leadership has been critical in establishing the GRC function at the Sports Boulevard Foundation, including the development and improvement of legal operations, and the establishment of a new governance and compliance department, risk management department, cybersecurity department, and data management office.

Alsheikh has developed three-year GRC and cybersecurity strategies and operating models, and has since implemented these functions within the foundation.

Before joining the Sports Boulevard Foundation, he held senior GRC roles in several organizations, including senior director of compliance at real estate developer ROSHN, and general manager of governance, risk, and compliance at Saudi Information Technology Co.

In these roles, he was responsible for developing and implementing GRC policies and procedures, managing compliance risks, and providing GRC advisory services to business units.

Alsheikh has more than 15 years of practical experience in GRC and legal operations. His expertise has helped organizations establish robust compliance programs and effectively manage risks.

Throughout his career, Alsheikh has demonstrated a commitment to ensuring full compliance with regulatory requirements, and promoting a culture of integrity and transparency within organizations.

He holds a bachelor’s degree in law from King Saud University and is a certified GRC professional.

 

 


Saudi climate envoy meets EU’s special representative for Gulf region

Adel Al-Jubeir holds talks with Luigi Di Maio in Riyadh. (Supplied)
Updated 19 sec ago
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Saudi climate envoy meets EU’s special representative for Gulf region

  • They discussed regional issues of common interest

RIYADH: Saudi Arabia’s minister of state for foreign affairs, and climate envoy, Adel Al-Jubeir held talks with the EU’s special representative for the Gulf region, Luigi Di Maio, during the World Economic Forum Special Meeting on Global Collaboration, Growth and Energy for Development in Riyadh on Monday.

They discussed regional issues of common interest, the Foreign Ministry said in a message posted on social media platform X.

Meanwhile, Saudi Foreign Minister Prince Faisal bin Farhan met the high representative of the EU for foreign affairs and security policy, Josep Borrell. Di Maio was also present during the meeting.

 

 

 


Saudi crown prince calls for global collaboration to build resilient global economy

Saudi Arabia’s Crown Prince Mohammed bin Salman. (File/SPA)
Updated 29 April 2024
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Saudi crown prince calls for global collaboration to build resilient global economy

  • Crown prince affirmed the Kingdom’s commitment to acting as a stabilizing force in the region
  • He said cohesion and cooperation with regional and global partners is the key to achieving security and prosperity

RIYADH: Saudi Crown Prince Mohammed bin Salman called for global collaboration to help build a more resilient and integrated global economy on Monday.

Speaking during a special dialogue session at the World Economic Forum’s Special Meeting in Riyadh, the crown prince discussed the current geopolitical and economic challenges facing the world, Saudi Press Agency reported.

He affirmed the Kingdom’s commitment to acting as a stabilizing force in the region and said that cohesion and cooperation with regional and global partners is the key to achieving security and prosperity.

Saudi Arabia has created diverse opportunities for regional and global investors by building on decades of robust growth fueled by its energy exports, the crown prince said.

He also highlighted the Kingdom’s achievements under Saudi Vision 2030, noting that the Kingdom continues to create transformative investment opportunities in emerging sectors across its evolving economy.

At the special session attended by government officials, business leaders, and academics, the crown prince discussed the comprehensive set of reforms implemented in the Kingdom over the course of the last eight years to enable the private sector to become an engine of growth. He said the growth of the Kingdom’s Public Investment Fund and its intent to become a trillion-dollar sovereign wealth fund was an example of this.

Discussing Saudi Arabia’s rapidly diversifying economy, the crown prince said non-oil economic activity in Saudi Arabia contributed 50 percent to the Kingdom’s gross domestic product in 2023, the highest level ever.

He emphasized the importance of investing in research and development, noting that such investment has propelled the growth of national giants including ACWA Power, Ceer Motors, and Alat.

This creates a foundation for these companies to embed emerging technologies into their business models and further the growth of the sector in the Kingdom, the crown prince said. He added that this has contributed to the rapid growth of the Kingdom’s digital economy, at a rate three times faster than the global growth rate.

He also highlighted how Saudi Vision 2030 has created a flourishing civil society and brought about vast improvements to quality of life and social mobility and inclusion, with women’s participation in the workforce having doubled since 2016.

Working with global partners, Saudi Arabia is building an economy of the future based on innovation, growth, and opportunity, Prince Mohammed said.He ended by saying Saudi Vision 2030 is a journey, not a destination, and that although the Kingdom has made significant strides, there is still much more to do.

The special meeting of the World Economic Forum in Riyadh ended on Monday evening.


‘Beneath the Surface’ dives deep into world of corals

Updated 29 April 2024
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‘Beneath the Surface’ dives deep into world of corals

  • Red Sea Global documentary, recently screened in Jeddah, explores efforts to conserve this vital ecosystem
  • Protecting and conserving corals is a ‘shared responsibility,’ says Red Sea Global official

JEDDAH: A documentary on the plight of coral reefs, “Beneath the Surface: The Fight for Corals,” produced by Red Sea Global in collaboration with Warner Bros. Discovery, was recently screened for an audience of ocean enthusiasts in Jeddah.

The 45-minute documentary released on Earth Day follows Saudi free diver and environmentalist Salma Shaker on a journey of discovery and hope, in the process highlighting the unique resilience of Red Sea corals and their potential contribution to global coral health.  

Currently airing on the Discovery channel in over 130 countries, viewers are taken on a journey into the depths of the sea where these vibrant underwater ecosystems are found.

At its core, “Beneath the Surface” aims to shed light on the undiscovered treasures of the Red Sea’s coral reefs, highlighting their biological diversity and vital role in sustaining the global ecosystem.

“The coral reefs in the oceans are the backbone of the planet’s entire ecosystem on which humans survive,” the documentary says. “However, pollution and climate change are threatening their survival.”

Shaker is portrayed in the documentary as a Saudi youth role model, inspiring others to prioritize the protection of the Red Sea’s ecosystem and its coral reefs.

The documentary delves into her relationship with her father, who has been a pivotal figure in shaping her connection to the sea. A marine geologist, fisherman, and diver himself, he instilled in her and her siblings a deep love for the ocean.

She told Arab News: “The core concept of the movie revolves around how the resilience of Red Sea corals in the face of climate change can offer hope for coral reefs worldwide. Without giving too much away, the movie explores this idea in depth, and I believe the message will resonate strongly with viewers.”

She added that she has visited Red Sea Global many times, and seen the corals’ “awe-inspiring” beauty.

“The untouched and protected corals create an underwater paradise that feels like stepping into an aquarium. Every aspect, from the marine life to the vibrant colors, is simply breathtaking,” she noted.

Red Sea Global’s commitment to marine environment protection is evident throughout the film, underscored by its dedication to sustainable development practices as the bedrock of its mission.

Raed Albasseet, group chief environment and sustainability officer at Red Sea Global, told Arab News: “Partnering with Warner Bros. to produce this film is an additional step we’ve taken. Our primary objective is to deliver the highest quality content to the broader public, including the Saudi population and especially the youth.

“We aim to showcase the beauty of these coral reefs, their significance to the economy, and their importance to humanity as a whole. Through this film, we hope to inspire individuals to take an active role in preserving and enhancing these invaluable ecosystems for future generations.”

Since around 2016 and 2017, Red Sea Global has collaborated extensively with various platforms within King Abdullah University of Science and Technology, he added.

Speaking about these environmental efforts to protect coral reefs, Albasseet explained: “Working with scientists, we’ve documented the environmental significance of our development sites, guiding master planning and project development. Leveraging this expertise, we’ve implemented long-term programs to protect corals during development and operations, aiming to enhance coral growth.”

They have also launched pilot projects for coral enhancement across ambitious regenerative tourism destinations The Red Sea and AMAALA, facilitating future coral growth. “Beneath the Surface” documents the company’s unveiling of Corallium, the new brand for its Marine Life Centre in AMAALA, at COP28 last November in Dubai. “Our Corallium project in AMAALA underscores our commitment to coral preservation and growth,” he added.

Omar Al-Attas, head of environmental protection and regeneration at Red Sea Global, told Arab News: “The breathtaking beauty of Saudi Arabia’s marine ecosystem is a gift that must be showcased and shared with the world. It's a shared responsibility for us all to focus on protection, conservation, and enhancement efforts.”

Speaking about the documentary, Al-Attas added: “In addition to raising awareness through this film, we want to shine a spotlight on the comprehensive initiatives undertaken by Red Sea Global to preserve, conserve, and enhance the environment. As the saying goes, ‘You can’t clap with one hand’ — success requires collective effort. Together, we can create a success story to inspire and educate the world.”

Through its Coral Gardening Pilot Project, Red Sea Global is monitoring around 300 reef sites, testing coral farming techniques, and establishing several floating marine nurseries to conserve and grow rescued coral populations, with a success rate of about 97 percent.

The multi-project developer is keen on utilizing the latest technologies in coral cover monitoring, employing robots and adopting machine learning approaches, capturing three-dimensional images and assembling them into digital twins. This enables scientists to identify potential negative events and respond to and solve them rapidly, such as coral bleaching and the arrival of invasive species.