Careem has launched its new service, Careem Bus, with Cairo as the first city of operations. The mid-priced bus service is aimed at commuters and the launch comes as part of Careem’s commitment to “solving transportation issues, improving mobility and creating jobs.” Careem plans to expand the service to Saudi Arabia and Pakistan in the near future.
Careem Bus is a separate app from the ride hailing product and is available for download on iOS and Android. Customers are able to choose the pick-up and drop-off locations after which they will have the option of picking the bus that best suits their time. They will also be able to track the bus as it arrives, the same as when ordering a Careem car, and fares will be fixed at a set rate, which is 60-70 percent cheaper than the Careem car service.
Hadeer Shalaby, director of Careem Bus, said: “Customers now expect the same high-tech experience across all products and services they engage with — why shouldn’t taking a bus be as seamless as ride-hailing a car? Research conducted by Careem revealed 40 percent of the Egyptian population is not being adequately served by a transportation service that suits their needs and the situation was getting worse.”
Careem Bus launches in Egypt, KSA and Pakistan to follow
Careem Bus launches in Egypt, KSA and Pakistan to follow
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