FaceOf: Princess Lamia bint Majid, secretary-general of Alwaleed Philanthropies

Princess Lamia bint Majid
Updated 18 November 2018
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FaceOf: Princess Lamia bint Majid, secretary-general of Alwaleed Philanthropies

  • She has a bachelor’s degree in public relations, marketing and advertising from Misr International University in Cairo, Egypt
  • In 2017, she was awarded the prestigious Arab Women’s Award for her compassion and charitable efforts

Saudi Princess Lamia bint Majid has been secretary-general of Alwaleed Philanthropies since April 2016, and is a member of its board of trustees.

The Riyadh-based charitable foundation supports and initiates projects worldwide to empower women and the youth, develop communities, provide disaster relief and create cultural understanding through education. It has donated $4 billion to humanitarian causes in more than 60 countries.

Before becoming secretary-general, Princess Lamia was executive manager of media and communication at Alwaleed Philanthropies between 2014 and 2016. 

She has a bachelor’s degree in public relations, marketing and advertising from Misr International University in Cairo, Egypt.

In 2003, the princess founded Sada Al-Arab, a publishing company operating from Cairo, Beirut and Dubai. 

She also co-founded Media Codes Ltd. in Egypt, and the Fortune Media Group in Lebanon and Saudi Arabia. 

She was editor in chief of Rotana magazine between 2004 and 2006, and of Mada magazine between 2002 and 2008. 

In 2017, she was awarded the prestigious Arab Women’s Award for her compassion and charitable efforts. 

“Our aim is to ensure gender equity,” the princess said during her speech at the first World Tolerance Summit in Dubai. It is “a message of tolerance when you highlight the strength of women,” she added.

Princess Lamia highlighted the need to bridge gaps between Islam and the West, and the lack of research into the “gaps or shortcomings” that prevent more tolerance in society.


Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

Updated 02 February 2026
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Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

  • Research initiative reflects strategic transformation

JEDDAH: An experimental farm in Saudi Arabia’s Al-Lith Governorate is one of the research initiatives reflecting the strategic transformation taking place in the Kingdom’s agricultural sector.

The farm uses highly efficient, sustainable production models that combine scientific research with commercial application, contributing to strengthening the country’s food security system and the sustainability of water resources.

Located in the Ghumaiqa Center on an area of about 10 hectares, the cutting-edge farm is a testing platform for modern agricultural technologies that tackle the challenge of water scarcity.

The farm includes developed open fields and modern greenhouses, supported by smart irrigation encompassing drip and sprinkler irrigation alongside surface and subsurface technologies.

All the systems operate via smart controls that enable the monitoring of water consumption and ensure improved efficiency, thereby achieving a balance between agricultural production and water conservation.

The farm also uses treated and diluted low-salinity seawater.

It aims to diversify agricultural water sources, reduce reliance on freshwater, and open new horizons for agriculture in coastal and semi-arid environments.

A view of the experimental farm in Al-Lith. (SPA)

The project represents a promising investment opportunity in the field of smart agriculture, enabling the development of commercially scalable production models, particularly for high-value vegetables and fruits, while reducing operational costs associated with water and energy, enhancing the economic feasibility of future agricultural projects.

In addition, the project contributes to transferring and localizing agricultural expertise, supporting local food supply chains, and creating an attractive environment for agricultural investment.

This aligns with Sustainable Development Goals and enhances the efficiency of the private sector in adopting innovative agricultural solutions.

Yahya bin Abdulrahman Al-Mahabi, the director of the Ministry of Environment, Water and Agriculture office in Al-Lith Governorate, told the Saudi Press Agency that the project represented the future of agriculture in the Kingdom.

He explained that the vision was based on investing in technology, enhancing the return on water per unit, and integrating scientific research with investment opportunities.

Al-Mahabi spoke of the experimental farm as a modern, scalable and replicable model applicable in several regions of the Kingdom, particularly in coastal environments.

Al-Mahabi highlighted the Ministry of Environment, Water and Agriculture’s commitment to supporting distinctive projects that contributed to achieving food security while developing rural areas and enhancing agricultural production efficiency, in line with the objectives of the Kingdom’s Vision 2030.