Ford’s DSFL for Her returns to Effat University

Updated 11 November 2018
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Ford’s DSFL for Her returns to Effat University

Women in Saudi Arabia say that strictly enforced traffic laws would help make roads safer, and that self-parking technology is a top priority for them when shopping for a new car.

The revelations came during a Twitter poll that targeted Saudi women, ahead of Ford’s return to Effat University in Jeddah for the second running of its Driving Skills for Life for Her program recently. Ford’s DSFL for Her made its global debut in Saudi Arabia earlier this year in March when more than 250 students from the university took part in the course — and dozens more took part in the second wave.

Simonetta Verdi, director, government and community relations, Ford Middle East and Africa, said: “Driving Skills for Life has been designed to address some of the concerns young drivers may have when it comes to taking to the roads for the first time, and help build confidence behind the steering wheel.”

Dr. Haifa Jamalallail, president of Effat University, said: “We continue to work with all elements of society to improve the safety of all citizens on the road. The Ford Driving Skills for Life program is a natural step in this direction.”

The poll targeted women aged 18-35 in three main cities — Jeddah, Riyadh and Dammam — and attracted more than 85,000 votes. 


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.