Ford’s DSFL for Her returns to Effat University

Updated 11 November 2018
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Ford’s DSFL for Her returns to Effat University

Women in Saudi Arabia say that strictly enforced traffic laws would help make roads safer, and that self-parking technology is a top priority for them when shopping for a new car.

The revelations came during a Twitter poll that targeted Saudi women, ahead of Ford’s return to Effat University in Jeddah for the second running of its Driving Skills for Life for Her program recently. Ford’s DSFL for Her made its global debut in Saudi Arabia earlier this year in March when more than 250 students from the university took part in the course — and dozens more took part in the second wave.

Simonetta Verdi, director, government and community relations, Ford Middle East and Africa, said: “Driving Skills for Life has been designed to address some of the concerns young drivers may have when it comes to taking to the roads for the first time, and help build confidence behind the steering wheel.”

Dr. Haifa Jamalallail, president of Effat University, said: “We continue to work with all elements of society to improve the safety of all citizens on the road. The Ford Driving Skills for Life program is a natural step in this direction.”

The poll targeted women aged 18-35 in three main cities — Jeddah, Riyadh and Dammam — and attracted more than 85,000 votes. 


SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

Updated 19 January 2026
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SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

SUDO, an AWS Premier Tier Services Partner with competencies in DevOps, migration, modernization, and AI/ML solutions, has signed a strategic collaboration agreement with Amazon Web Services, Inc.. The partnership is aligned with Saudi Vision 2030 goals in technology innovation, economic diversification, and large-scale digital capability building.

As part of the SCA, SUDO will work with AWS to help customers accelerate their cloud adoption journeys, modernize legacy systems, and build secure, scalable digital platforms powered by AWS’s regional infrastructure. SUDO will support public and private sector entities to adopt cloud and AI faster, reduce technical debt, and strengthen their digital foundations in line with the Kingdom’s transformation priorities.

“Deepening our collaboration with AWS allows us to significantly expand the strategic support we provide to public and private sector entities across Saudi Arabia,” said Hameedullah Khan, CEO of SUDO. “Together, we will help organizations adopt cloud, scale AI-driven innovation, transform core processes securely, and accelerate their digital ambitions.”

“We’re excited to see SUDO deepen its collaboration with AWS as a regional launch partner in the Kingdom,” said Asif Ali, director of information technology, Ahmed A. Abed Trading Company.

This collaboration underscores the value of SUDO and AWS to provide flexibility and unlock greater business value for customers across industries. 

About SUDO

SUDO, an AWS Premier Partner, helps organizations across the Middle East migrate, modernize and innovate on the cloud. The company specializes in cloud transformation, DevOps and AI solutions built on AWS, supporting enterprises and government entities through end‑to‑end cloud adoption — from strategy and implementation to ongoing managed services. With strong regional expertise and a highly certified engineering team, SUDO works to accelerate growth, reduce complexity and enable customers to maximize the value of AWS technologies.