LuLu named ‘Brand of the Year’ at London awards

Ashraf Ali Musliam, executive director of LuLu Group; Adeeb Ahamed, MD of Lulu Financial Group; Shafeena Yusuffali, CEO of Tablez; Mohammed Althaf, director; and V. Nandakumar, CCO of LuLu Group; during the event in London.
Updated 06 November 2018
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LuLu named ‘Brand of the Year’ at London awards

Retail giant LuLu Group International has won the “Brand of the Year” award in the retail category at the World Branding Awards 2018. The annual event evaluates brands from around the world through a three-step procedure including brand evaluation, public online voting and consumer market research.

At a glittering function held at the Kensington Palace in London, Ashraf Ali Musliam, executive director of Lulu Group, received the award from Richard Rowles, chairman of the World Branding Forum, organizers of the event, in the presence of top business leaders and dignitaries from around the world. The World Branding Awards are the top recognition given to an organization or brand for their path-breaking and innovative branding, marketing and communication initiatives over the years and are regarded as the top benchmark in the industry.

“We are obviously very delighted and proud to be chosen as the top global brand and the fact that this award is primarily based on public survey and customer feedback, makes this recognition much more valuable for us,” said Musliam.

Despite heavy competition, LuLu recieved this coveted award primarily because of their sustained brand credibility, brand awareness and brand communication, according to the World Branding Forum.

Other global brands awarded at the ceremony included British Airways, Nescafe, Omantel and Nippon.


Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah

Updated 19 February 2026
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Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah

Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.

The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.

The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.

The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.

Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.

During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.

The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.

The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.

This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.

Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.