Riyadh food festival celebrates Armenian cuisine

During the festival, guests can enjoy a variety of appetizers and scrumptious Armenian delicacies.
Updated 30 October 2018
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Riyadh food festival celebrates Armenian cuisine

Four Seasons Hotel Riyadh has launched the “Armenian Food Festival” as a tribute to the finest of the country’s dining and cultural experiences, running from Nov. 1-15.

The event will take place at the Elements restaurant, in partnership with Mayrig restaurant in Riyadh.

Executive Chef Aline Kamakian said he is preparing “mouth-watering Armenian dishes with the finest ingredients to create a wide variety of scrumptious tastes.”

The hotel has invited Lebanese Ambassador to Saudi Arabia Dr. Fawzy Kabbara for the inauguration of the festival, which will be attended by guests, media representatives and influencers.

Tarek Bekhiet, regional director of marketing, said: “At Four Seasons Hotel Riyadh, we are keen to bring unique and distinctive culinary and cultural experiences by hosting different food festivals.” 

He added: “The ‘Armenian Food Festival’ will be widely admired by local guests for its exquisite dishes and comprehensive cultural ambience along with daily prizes for two weeks from Mayrig’s team.”

The “Armenian Food Festival” will offer a daily all-inclusive dinner buffet starting at 7 p.m. until midnight at Elements restaurant. During the festival, guests can enjoy a variety of appetizers and scrumptious Armenian delicacies.

Set in the capital’s most iconic landmark, Four Seasons Hotel Riyadh at the Kingdom Center brings together a variety of luxurious suites and guest rooms to suit every traveler. The hotel’s prime location makes it a favorable destination for business and leisure. It is close to key business areas, shopping centers, as well as artistic and cultural sites. The Kingdom Center Mall, an upscale three-level shopping center, can be accessed directly through the hotel lobby.

The hotel has 274 guest rooms including 37 suites and occupies the 30th to 50th floor of the Kingdom Tower.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.