New Saudi tourism app offers 3 innovative technology solutions

Rijal Alma heritage village in Asir Province. (SPA)
Updated 15 October 2018
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New Saudi tourism app offers 3 innovative technology solutions

RIYADH: Saudi Commission for Tourism and National Heritage (SCTH) launched on Monday the Holo Journey project as the first application in the world integrating three innovative technology solutions for enhancing the tourism experience and national heritage.
The SCTH’s Vice President for Support, Dr. Abdul Aziz bin Mohammed Al-Sheikh, stressed that the achievement has come in line with the vision of SCTH’s President Prince Sultan bin Salman, in adopting and keeping abreast of the latest technologies to serve the tourism and the national heritage sector in the Kingdom.
Saudi Arabia’s vision on the tourism sector is based on its basic values and culture, followed by the economic importance and regional and international weight it enjoys.
Separately, Prince Sultan inspected the ongoing work to develop Rijal Alma village in Asir region recently.
He met the team assigned to implement urgent projects and development to register the village on the UNESCO World Heritage List.
The Saudi leadership aims to make the Kingdom a distinctive tourist destination, Prince Sultan said.
The tourism sector represents a new economic resource that will provide thousands of direct and indirect employment opportunities, he added.
Prince Sultan praised the people of Asir region, particularly those who live in Rijal Alma, for their belief in preserving national heritage.
The village will be transformed into a global tourist attraction, highlighting Asir’s history and heritage, he said.
The village of Rijal Alma had won the Prince Sultan bin Salman Award for Urban Heritage in 2007 and has become a tourist destination for those visiting the region of Asir. This importance comes as a result of the numerous historical, cultural, heritage and natural factors, and the hospitality and culture of its residents.
The SCTH, since its inception, has accorded a great deal of attention to Asir as a major tourist destination, he added.
Initiatives include “tourism projects and activities on the Red Sea, the rehabilitation of heritage sites and villages, the establishment of museums,” and “the stimulation of tourism and hotel investment,” Prince Sultan said.


Saudi traveler drives in search of the aurora 

Updated 25 January 2026
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Saudi traveler drives in search of the aurora 

  • ‘It felt like a dream,’ says 27-year-old Malik Al-Sultan after seeing the famed Northern Lights 

JEDDAH: A Saudi adventurer has driven thousands of kilometers across continents in pursuit of one of the planet’s rarest natural spectacles.

Malik Al-Sultan set out from Riyadh in a modified Toyota Hilux, crossing Europe by road to reach northern Norway, where he witnessed the Northern Lights. 

Auroras, or Northern Lights, are colorful and often delicate displays that occur when charged solar particles collide with Earth’s magnetic field and upper atmosphere. In the northern hemisphere, these shifting curtains of light are visible only during certain seasons. 

“I love trying new experiences, seeking adventure, and facing challenges,” Al-Sultan told Arab News. 

The idea of traveling long distances by car began in 2017 while Al-Sultan was in Switzerland with his family. “I saw a car there with a plate from one of the Gulf countries, and from that moment I was inspired,” he said.  

Once his plans were complete, the destination was clear. “When everything was ready, I chose Norway.” 

Al-Sultan, 27, is a university graduate and an employee who prefers simple travel. “I try to share my experience without exaggeration or change,” he said. “My goal is to visit as many countries as I can and share what I learn, what people need, and how much it costs.” 

His journey took nearly three weeks of driving, with extended stops to explore several countries. 

The route passed through Saudi Arabia, Kuwait, Turkiye, Bulgaria, North Macedonia, Albania, Kosovo, Montenegro, Bosnia, Croatia, Slovenia, Austria, Italy, Switzerland, Liechtenstein, France, the UK, Belgium, the Netherlands, Germany, Denmark, Sweden, and finally Norway. 

Along the way, Al-Sultan relied on ferry crossings between France and the UK and between Denmark and Norway, as well as for some travel within Norway. 

Driving alone for long distances was challenging. “It was a bit tiring, but I took breaks to rest,” he said. Friends joined him on some stages during the trip. 

Al-Sultan made only essential modifications to his 2020 Toyota Hilux 4x4. “I changed the tires and some consumable parts,” he said. For winter conditions in Norway, he used special snow tires with metal studs. 

He said the vehicle was tested in difficult conditions — “especially in remote areas, high elevations, changing weather, and long distances.” Among the main challenges were “long distances and difficulty finding accommodation late at night.” 

The Northern Lights are best seen in the night sky and far away from city lights. The aurora season usually begins in late September and lasts until late March. Even during this period, witnessing the phenomenon requires luck, and many aurora hunters return home disappointed. 

Al-Sultan reached northern Norway near the city of Bodo, where he saw the Northern Lights earlier this month, close to the Rana area.

“It felt like a dream,” he said. “At first, I thought it was clouds or factory smoke reflecting light.” 

The lights appeared in green and red, and remained visible for more than half an hour.  

Reflecting on the experience, Al-Sultan said the journey taught him patience and self-reliance. “It showed me the value of endurance, trusting my own judgment, and making decisions independently,” he said. “I also discovered how to embrace and even enjoy challenges.” 

During the trip, he was warmly hosted by families in different countries. People “were genuinely excited about my journey, and their enthusiasm grew even more when they learned I’m from Saudi Arabia,” he said. “They were also curious about the purpose of my journey and where I was headed.” 

Despite the freezing temperatures during the trip, Al-Sultan chose to wear traditional Saudi attire. 

“The thobe and shemagh are part of my identity, and I’m proud of them,” he said. “I feel most comfortable wearing them, so it was the natural choice.”  

Al-Sultan added that this helped showcase “the true image of the Saudi citizen,” and he hoped he had represented his country positively. 

His journey is far from over. “My next goal,” he said, “is to reach Iceland.”