Saudi film industry has growth potential: Top UK director

Director Jonas Grimas during a two-day workshop in Riyadh. (Photo/Supplied)
Updated 14 October 2018
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Saudi film industry has growth potential: Top UK director

  • Grimas won a British Academy Award (BAFTA) for his graduation short film “Artisten” in 1988
  • Recently the Saudi Film Council (SFC) was established to promote and support the industry

RIYADH: The Saudi film industry has much potential for growth, although the formation of an academy or film school is essential to move forward, Swedish film and television director Jonas Grimas said in a public talk in Riyadh recently.

Grimas was speaking at the Faisaliyah Hotel last month when the British Council, in partnership with the General Culture Authority, represented by the Saudi Film Council, held a workshop there.

In an interview with Arab News, Grimas spoke about his background as a successful filmmaker and about the future of filmmaking in the Kingdom, along with his insights about the country during his visit.

Grimas was born in Uppsala, Sweden and studied at the Dramatiska Institute Film School in Stockholm and the Royal College of Art in London. His passion for filmmaking grew out of his work in theater. “It was a natural way of taking story-telling a step further and making it accessible to a larger audience and timeless,” he said.

After graduating, Grimas moved to London where he went on to direct movies, documentaries and short films; he also worked on British crime dramas as well as a string of Swedish productions.

Grimas won a British Academy Award (BAFTA) for his graduation short film “Artisten” in 1988, which he admits was his proudest achievement. “I am proud of everything I made. Getting something done is an achievement in itself. But if I were to single out one film it would be my graduation film for a number of reasons: It won a BAFTA and a string of other international awards, and it is still being screened internationally 30 years later. But first and foremost, because it was made by a large group of friends whose passion and commitment not just made it possible, but made it what it is.”

In 2011, the Stockholm Culture Foundation also named Grimas Cultural Personality of the Year. He believes that his success, and that of any movie, is due to passion and hard work. “Talent is just a starting point, after that it takes hard work and commitment.” He added: “You also need to recognize a good story — which is always a simple one. Finally you need luck — being in the right place at the right time and meeting the right people that share your ideas.” 

Grimas decided to hold the workshop, titled “The Art of Filmmaking” as well as a public talk on “The Art of Directing,” because he believes that it is the responsibility of any artist to share and pass down knowledge and experience to the next generation. “The language/grammar of film is an international language. I take great pleasure in teaching, and the chance to do so on an international level is very attractive.” The impressions and feedback received from the workshop were positive and Grimas described the participants as “passionate with a great eagerness to learn.”

When asked for his thoughts on the future of filmmaking in the country, Grimas said that, given the resources, Saudi Arabia has the potential to move forward in this new and growing industry. “I recently saw the Saudi film “Wadjda” and was very impressed; a simple story well told is the hallmark of any good film.” He does, however, believe that the country will face challenges, one being the need for training: “Since there isn’t an indigenous industry, the necessary knowledge has to come from education.”

But he also believes that the country is heading in the right direction by taking the first steps toward change. Recently the Saudi Film Council (SFC) was established to promote and support the industry. Some members of the council receive training abroad and can ultimately share this knowledge with others. However, Grimas also believes firmly that forming an academy or film school would be essential for progression.

“In the end, the only way of learning how to make films is to make films and make mistakes during the process. I learned everything I know from making mistakes, something that a film school is there for and allows you to do.”

In addition, the SFC has announced that it will launch the biggest location library for film shooting in the Middle East, which Grimas said is an important achievement. “Finding a location is often a time-consuming and difficult task, and without them you can’t make a film. Any initiative to simplify this process is wonderful and will be welcomed by everyone in the industry,” he said.

Grimas added: “The experience I had during my short visit to the Kingdom created a desire to learn more about Saudi culture.” He also expressed that given a good story, he could see himself telling Saudi stories in the future.

He advised Saudis eager to venture into this new field: “You need three things: Passion, determination and grit. No one is ever going to ask you to make a film, so you need to go out — with your friends — and start making them. It’s not about the technology; it’s about having a story to tell. Today with the help of smartphones and laptops, this is possible for anyone.”


Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

At Saudi House, ministers and executives set out how the Kingdom sees the next phase of its transformation. (Supplied)
Updated 20 January 2026
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Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

  • Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
  • Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development

DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.

This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.

At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.

Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)

Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.

Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”

She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”

Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.

Khalid Al-Falih, Saudi minister of investment

On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.

“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”

The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”

Lubna Olayan, Chair of the Corporate Board, Olayan Group

Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”

Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.

“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?

Dr. Bedour Alrayes, Deputy CEO, Human Capability Development Program, Saudi Arabia

“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.

While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.

The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.

The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.

“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.

Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”

He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”

Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.

The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.