Kingdom will take major strides with Vision 2030, say upbeat Saudi youths

Saudi youth at the opening of Misk Global Forum which is aimed at connecting the Saudi youth to the global economy in Riyadh. (Photo/MiskGlobalForum)
Updated 18 March 2019
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Kingdom will take major strides with Vision 2030, say upbeat Saudi youths

  • There are many progressive initiatives and projects that focus on family, education and supporting the creativity of Saudi youth
  • The opportunities that are opening up for young people as a result of the transformation in Saudi society are huge

JEDDAH: There is no doubt that the most important focus of the Kingdom’s Vision 2030 is young Saudis, and their energy and potential, through which it aims to develop and boost the nation.

In line with this vision, a number of goals have been set, the most important of which is to create a qualitative social and cultural transition in Saudi society to place it alongside the leading societies in the developed world.

The objectives include a desire to develop a vibrant society and environment, and to improve the contemporary services provided to the community. In addition to the huge leaps forward this year in entertainment and women’s rights, including the reopening of cinemas and the lifting the ban on women driving, there are many other progressive initiatives and projects that focus on family, education and supporting the creativity of Saudi youth. Another important area is technology, which has attracted large numbers of young Saudis to study abroad. Taken together, these projects are designed to offer Saudis the brightest of futures.

The opportunities that are opening up for young people as a result of the transformation in Saudi society are huge and it is up to them to exploit them, as their efforts will form the nucleus of the Kingdom in the future and help to change not only their country, but also stereotypes about Saudi society.

Young people of both sexes, who are committed to hard work and serving their country, will be able to make the most of the great opportunities now available.

Arab News asked young Saudis for their views on the changes in the country and what the Kingdom will be like in 2030.

Mohamed Tomalieh, 28, head of the Global Shapers Community, an international network of young people dedicated to driving dialogue, action and change, said: “I believe that the plan set out in Vision 2030 will help the Kingdom take distinct strides in various fields such as developing and empowering human resources; creating jobs to meet labor market needs that are consistent with Vision 2030 and are also in line with the Fourth Industrial Revolution in the world; empowering young entrepreneurs to realize their ambitions and plans; meeting the needs of young people to acquire suitable housing that fulfills their aspirations; and developing educational standards to meet the standards of modern global education.

“I believe that the implementation of these and other objectives will contribute to realizing Vision 2030, which aims to create a thriving economy, a vibrant society and an ambitious nation.”

Lina Tahlawi, 27, entrepreneur and founder of Basmat Bader, a charity initiative that helps needy families, said: “I’m proud to be part of these changes. I’m proud to be a Saudi entrepreneur watching all these achievements happening in a very short time with success. Change happened with high vision.”

Dina Bogari, 20, freshman student at Effat University said: “The first thing that came to mind was the great focus on entertainment and tourism. I am so happy because everything around me is changing for the better. There will be physical education classes in girls’ schools — I think that’s very important for the girls, to help them have a fit body and a healthy lifestyle. Also Saudi women now can legally drive, and the possibilities are endless for more success.”

Shaza Alwan, 24, translator, said: “We are witnessing the change in Saudi Arabia. We can see already the changes, whether it’s corruption control or entertaining citizens. Of course the most obvious change is the lifting of the ban on women driving. However, as Saudi youths we are looking for opportunities, and the job market offers few chances.”

Loay Fareed, creative design student at Jeddah College of Advertising, said: “Watching the cultural evolution of Saudi Arabia over the past few years has been nothing short of exhilarating. With a plethora of events at the forefront, the Kingdom, while still keeping its religious roots intact, has initiated an astounding change, all for the purpose of Vision 2030, a plan for a Kingdom-wide reform.”

“We have been treated to such events as the world-famous Comic Con, as well as a visit from the WWE (wrestlers). All of this signifies that the country will eventually welcome many different forms of entertainment, leading the way toward a better, brighter future, with Vision 2030 on the horizon.”

Bahaa Gazzaz, 33, entrepreneur and founder of Spark, an art and design platform and marketplace, said: “Vision 2030 is instrumental to our progress as a nation of innovators, dreamers and go-getters. It allows us to ride the wave of changes and imbues us with confidence, purpose and determination.”

He said: “As young people, we celebrate the past with every step and learn from its lessons and challenges to validate and construct our future.”

We’re not afraid of setbacks or unforeseeable challenges. Vision 2030 has defined our goals and we are focused on achieving them for the prosperity and progress of our Kingdom and the advancement of humans on earth. ‘Unique’ has become the adjective of the millennium. We take full ownership of it. We aspire to change the world in a positive and meaningful way.”


Balad Beast brings global beats to historic streets

Updated 31 January 2026
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Balad Beast brings global beats to historic streets

  • ‘MDLBEAST put us on the international map,’ say Saudi electronic duo Dish Dash

JEDDAH: The music festival Balad Beast concluded its fourth edition this weekend, having transformed Jeddah’s UNESCO World Heritage district of Al-Balad into an open-air celebration of music, culture and creativity that attracted thousands of music lovers over two nights.

The festival, organized by Saudi music platform MDLBEAST, featured more than 70 local, regional and international artists across four stages, offering audiences a diverse journey through electronic, hip-hop and global sounds.

French Haitian singer-songwriter Naïka performed on the second night of Balad Beast. (Supplied)

Speaking to Arab News, MDLBEAST chief creative officer Ahmad Al-Ammary, also known as DJ Baloo, described Balad Beast as a “cultural takeover” adding that finding the right spaces for dance floors was a challenge, “but Balad is constantly evolving and we work with that change.”

Addressing the challenges of working in a heritage area, he said: “Balad is sensitive and condensed, so logistics can be complex. In our first year, heavy rain flooded one of the planned squares and we had to relocate the Souq Stage to a much smaller space, but it worked and it has remained there ever since.

HIGHLIGHT

Reggae superstar Shaggy noted that the reality of playing live in Saudi Arabia often surprises those who arrive with preconceptions.

“Yes, the alleys are narrow and the district is old, but they’re full of ideas, patterns, colors and visuals. Everything flows here,” he continued. “As a festival, it’s hard to define Balad, because it gives so much of itself creatively. It’s incredibly generous with its ideas and details, and inspiration comes from everywhere.”

Balad Beast featured more than 70 local, regional and international artists across four stages, offering audiences a diverse journey through electronic, hip-hop and global sounds. (Supplied)

Balad Beast featured performances from international artists including US rapper Playboi Carti, making his first appearance in Saudi Arabia; US rapper Destroy Lonely; Swedish DJ and producer Alesso; and Bosnian-German DJ Solomun on the opening night. The following night saw French-Haitian singer-songwriter Naïka, reggae superstar Shaggy, Dutch DJ Franky Rizardo, British DJ Pawsa, and US rapper Tyga, and more take the stage, while Saudi and regional artists including Cosmicat, TUL8TE, Zeina, Vinyl Mode, Moayed, Dish Dash, Musab, Varoo and HiFi appeared across the festival, offering audiences a mix of global and local talent.

Saudi electronic duo Dish Dash reflected on the festival organizer’s impact for local artists.

As a festival, it’s hard to define Balad, because it gives so much of itself creatively. It’s incredibly generous with its ideas and details, and inspiration comes from everywhere.

Ahmad Al-Ammary, MDLBEAST chief creative officer

“MDLBEAST put us on the international map,” the brothers told Arab News. “It helped us get recognized by festivals, promoters and event organizers abroad. When we travel, people don’t expect this level of talent coming from Saudi Arabia, especially considering we didn’t have this scene before.”

Shaggy, who performed a hit-filled set during the festival, told Arab News: “I’ve been blessed with some incredible songs, and I see music as a gift and a tool for service. When I go on stage, I’m there to entertain people, to make them smile and feel good, but that service also supports many livelihoods from the people working at this festival to those who work with me. These songs have become part of people’s lives, and I don’t take that lightly.”

Balad Beast featured more than 70 local, regional and international artists across four stages, offering audiences a diverse journey through electronic, hip-hop and global sounds. (Supplied)

Shaggy also noted that the reality of playing live in Saudi Arabia often surprises those who arrive with preconceptions.

“I’ve performed in Saudi Arabia more than once, and while there are certain rules that are different, it’s not an issue for me. My focus is always on delivering the hits and giving the audience a great time,” he said.

“There’s a big misconception. People have more freedom than (outsiders) think. Everyone has been extremely nice.”

Asked what advice he would offer to aspiring artists, Shaggy said: “Understand that what you’re given is a gift and a form of service. Stay humble, do the work, and remember why you’re doing it.”

As Al-Ammary noted, there are many such aspiring artists now making a name for themselves in the Kingdom.

“Talent is emerging everywhere, at different levels,” he said. “The scene is still in a mysterious and surprising phase. There’s a rawness to it.”