Saudi Arabia's PIF unveils Amaala, a new global leading destination for wellness

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An ultra-luxurious destination on the Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). (SPA)
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An ultra-luxurious destination on the Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). (SPA)
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An ultra-luxurious destination on the Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). (SPA)
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An ultra-luxurious destination on the Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). (SPA)
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An ultra-luxurious destination on the Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). (SPA)
Updated 30 September 2018

Saudi Arabia's PIF unveils Amaala, a new global leading destination for wellness

RIYADH: An ultra-luxurious destination on Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF).
The “Amaala” resort, already being dubbed the “Riviera of the Middle East”, will be focused upon wellness, healthy living and meditation.
Initial funding will be provided by PIF, which is spearheading the project. The resort will be located in the Prince Mohammed bin Salman Nature Reserve. Partnership and investment packages will be available to the private sector as it progresses. PIF said Amaala will sit alongside NEOM and the Red Sea Project as part of a giga-projects investment portfolio, which will establish a unique “tourism ecosystem,” supporting economic diversification and creating high-value job opportunities.
Nicholas Naples, a veteran luxury hospitality and development executive, will be the CEO of the project, PIF said.




Nicholas Naples, a veteran luxury hospitality and development executive, has been announced as CEO of the project. (Supplied)

“Amaala will awaken the world’s imagination by rephrasing the current concept of the luxury tourism experience, especially in terms integrative wellness, specialty treatments and related recreational offerings,” Naples said.
“Our concept will provide a rich service offering that exceeds customers’ expectations by providing a comprehensive suite of services not commonly found in one location that is unique by all measures. The Amaala experience will be enhanced by its setting, spread across beautiful, untouched natural sites.
“Amaala represents a unique and transformational luxury experience where full-fledged wellness tourism is integrated alongside a curated mix of arts, culture, and sports offerings that are individually tailored for the ultra-luxury lifestyle, including the availability of a fashion scene, healthy-living services, and year-round sea expeditions.”

 


According to the developers, Amaala will feature "extraordinary architecture and unprecedented luxury in both hotels and private villas as well as a quaint retail village." It will also include an arts academy that will foster the growth and development of young artists from Saudi Arabia and the region.
PIF announced there will be cultural events, artistic performances and related conferences in a bid to bring international visitors to the region, where they can enjoy a wide array of unique and personalized holiday experiences set against stunning scenery, mountainous landscapes and diving among pristine coral reefs.


The project will include marinas and a yacht club and aims to be a destination for boutique luxury cruises. The retail areas will include a mix of galleries, ateliers, artisan workshops and bespoke outlets along with a wide range of international and local restaurants.
As envisioned in Vision 2030, Amaala – along with the other giga-projects — will support the diversification of Saudi Arabia’s leisure and tourism industry, while promoting cultural conservation, ecological preservation and sustainability.

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AMAALA FAQs

 

How does Amaala fit with the ambitions of Vision 2030?

Amaala will be a significant driver of domestic and foreign direct investment, stimulating economic growth and job creation on Saudi Arabia’s north- western coast, and, as envisioned in the Vision 2030 strategy, intends to support the diversification of Saudi Arabia’s leisure and tourism industry, while promoting cultural conservation, ecological preservation and sustainability. Amaala will also generate an expected 22,000 jobs across hospitality and tourism, leisure and retail, in addition to the opportunities created in construction and ancillary industries.

What differentiates Amaala from the other Giga Projects?

Amaala is an ultra-luxury development that is part of an integrated approach to developing Saudi Arabia’s Red Sea coast focusing on wellness, healthy living, and meditation.; it is intended to become the newest destination on the jet-setter map. Amaala will provide the facilities and services for guests to shape their own luxury experience. It will celebrate arts, culture, fashion, wellness and sports, providing every guest a bespoke luxury lifestyle of their own choice. Amaala will be part of a new Red Sea ecosystem – which includes NEOM and the Red Sea Project. All of the developments on the Red Sea are intended to co-exist in a complementary manner to cover different target audiences by providing different offerings to match their needs, and of course, futuristic business and industrial zones.

How will Amaala compete with other luxury global destinations?

Amaala offers idyllic weather year-round, and sits in a central position between Europe, Africa and the Middle East. It will take luxury to an unprecedented level by providing an array of lifestyle experiences, with social norms adopting leading practices to improve standards of livability for its residents and visitors. Amaala is anchored around three pillars: Wellness, Healthy living & sports; Art & culture; Sea, sun & lifestyle; and. Each of these elements is being developed to truly world-class standards that will fascinate visitors from across the world. Amaala will also stand out for its natural diversity and a unique heritage offering with several stunning geological and historical sites, such as Madain Saleh and Al-Ula. Further, the Red Sea Coral Reef offers a truly unique and protected eco-system to explore and will appeal to visitors as one of the world’s last remaining pristine marine ecosystems.

Who will visit the destination?

Visitors from across the world are expected to be at Amaala. We expect it to become a desirable holiday destination for ultra-luxury travelers focusing on wellness, healthy living, and meditation, in the region and beyond. The yachting marina in Amaala will offer year-round berthing for marine enthusiasts. In short, Amaala will offer an experiential lifestyle choice to every discerning visitor. We also expect the destination to boost domestic tourism, especially with the current focus of the Saudi Vision 2030 to enhance it. The uniqueness of the destination and limited availability will make Amaala a destination for the connoisseurs of fine living. 

Why will luxury travelers choose to visit Amaala over other established destinations?

We do not see travellers needing to choose Amaala ‘instead of’ any other destination, but rather it will become (and remain) a new destination on the jet-set map. The location and climate make it suitable for vacations or yacht mooring any time of the year. Amaala will combine wellness, healthy living and sport; nature and heritage; lifestyle and arts & culture. It will also utilise its unique heritage and geological points of interest.

How does PIF intend to finance the project?

The initial seed funding will be provided by the Public Investment Fund (PIF), who will spearhead the development of Amaala into a bespoke hospitality experience located within the Prince Mohammed bin Salman Natural Reserve. Private sector companies and market investors will be invited to invest in the remainder of the project as well as operate the project’s facilities. 

How will the development impact the delicate eco-system of the Red Sea Coral Reef?

In the strategic planning phases of this project, significant effort was made to ensure that the development of the project, and subsequently the operation of the resorts and facilities there-in, co-exist with the natural eco-system of the area. The delivery of the sites will prioritise sustainability and source innovative, eco-friendly solutions such as sustainable farming, solar power generation and other features that will not jeopardise or destroy the fragile marine ecosystem. 

What is the size of the Amaala project and how many units can be expected?

Amaala will be developed over three sites located within the Prince Mohammed bin Salman Natural Reserve on the pristine north-western coast of Saudi Arabia. The development will cover an area of more than 3,800 sq. km. and will target more than 2,500, hotel keys and 700 residential villas, apartments and estate homes, plus over 200 high end retail establishments boasting an eclectic mix of galleries, ateliers, artisan workshops and bespoke retail shops supported by a wide range of international and local signature dining venues.


24-hour curfew in Riyadh, Jeddah and other cities

Updated 07 April 2020

24-hour curfew in Riyadh, Jeddah and other cities

  • 15 govt bodies work together to repatriate Saudis abroad
  • The 24-hour curfew will be applied for the first time in the cities of Riyadh, Tabuk, Dammam, Dhahran and Al-Hofuf

JEDDAH: Saudi Arabia placed its capital Riyadh and other major cities under a 24-hour curfew on Monday.

The new curfew applies to the cities of Riyadh, Tabuk, Dammam, Dhahran, Hofuf, and the provinces of Jeddah, Taif, Qatif and Alkhobar, a statement from the Interior Ministry said.
Entry to or exit from those areas will not be allowed, except for vital workers. Residents are allowed to leave their homes for medical or food needs inside their residential area and between 6 a.m. and 3 p.m. only.
Fifteen government agencies are coordinating to facilitate the repatriation of Saudi citizens from abroad amid the global outbreak of the coronavirus. During the daily press briefing, Health Ministry spokesman, Dr. Mohammed Al-Abd Al-Aly, said that his ministry was cooperating with the Ministry of Foreign Affairs in its repatriation operations.
In the Kingdom, the total number of confirmed cases is 2,605 with 203 new cases recorded on Sunday. He said that 551 patients have recovered and 2,016 are still being treated. The number of deaths in the Kingdom stands at 38.
Al-Aly said that updates about COVID-19 in the Kingdom with details of its geographical spread can be found at covid19.moh.gov.sa.
Tourism Ministry spokesman Anas Al-Sulai said: “The Ministry of Tourism has provided over 11,000 hotel rooms to accommodate Saudis returning from abroad, as they will be isolated to ensure their safety,” Al-Sulai said. The operation includes eight electronic services and the involvement of 15 government bodies that are working 24 hours to ensure the completion of the operation safely.
A spokesman for the Ministry of Municipal and Rural Affairs, Naif Al-Otaibi, said that 22,000 environmental sanitation devices and 15,000 cadres are being used to sanitize and control areas.
According to the Saudi Press Agency, the General Directorate of Passports called on all citizens and residents to activate the feature to receive notifications for its services available through the “Absher” application for electronic services on smartphones.
By doing so, users will be able to receive information about the status of their official documents and the dates of their expiry.