Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

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British envoy Barrie Peach with Saudi students. (AN photo by Huda Bashatah)
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British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)
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British envoy Barrie Peach in his office in Jeddah. (AN photo by Huda Bashatah)
Updated 20 September 2018
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Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

  • Outgoing British Consul General Barrie Peach will remember the beaches, the historic sites ... and the delicious seafood
  • Peach offers valid reasons for optimism that Saudi Arabia's ambitious Vision 2030 project will be a success

JEDDAH: British Consul General Barrie Peach has reached the end of his third posting in Saudi Arabia. His two years as Consul General in Jeddah — preceded by three years in Riyadh — ends in September.

As he prepares to continue his diplomatic career elsewhere, Peach sat down for an interview with Arab News to reflect on his time in the Kingdom and the optimism he feels for its future in light of Vision 2030. It was, he pointed out, an apt final interview.

“When I first arrived in Saudi Arabia, my first job was in charge of communications, so I was the press officer,” Peach said. “So, I’ve had a very long relationship with Arab News. In fact, the very first time I was interviewed by a newspaper was by Arab News in 2003.”

As Peach explained, it was no surprise that he came to work in the Middle East as a diplomat. 

“I studied Arabic in Scotland and in Lebanon, so I guess the foreign office was a logical choice,” he said. “I’ve been with the Foreign Ministry since the year 2000. Since then, I have worked in a number of Arab countries. I suppose as a diplomat I’m slightly unusual in that I’m coming to the end of my third posting in Saudi Arabia. Most commonly, diplomats will go to a country once in their career, maybe twice at most. In addition to that, I’ve also served in Qatar, Iraq, Algeria, and Libya.”

Peach was already well versed in both the language and customs of Saudi Arabia when he became consul general in Jeddah, having worked in the Kingdom for many years. “I have spent more of my adult life in Saudi Arabia than I have in the UK. So, I guess I really do consider myself in many ways to be part of the fabric of Saudi society,” he said. “I’ve lived here through many changes, many experiences, and I’ve always found Saudi Arabia to be a very warm and welcoming place that I’ve very much enjoyed living in.”



Peach cited the consulate’s coordination with Saudi authorities to provide British pilgrims with security and hospitality during their travels to Makkah as one of the highlights of his time in Jeddah.

“I would say one of the most important functions that our consulate has carried out has been our care toward British pilgrims. When I speak to my Saudi friends and colleagues, they are often surprised at just how many British Muslims visit Saudi Arabia each year. This past year, we’ve had around 130,000 pilgrims visit, including, most recently, 26,000 pilgrims for Hajj. As you know, for many people, this is one of the most important journeys of their lives, and we are ready to help them if — God forbid — they get into any trouble. We are very grateful to the Saudi authorities for the huge efforts that they make in facilitating the pilgrims with safety, security, and tranquility. Thankfully, the vast majority of visits have been trouble free.”

As consul general, Peach has witnessed first-hand the progressive reforms that the Kingdom is going through, and offers valid reason for optimism that the ambitious Vision 2030 project will be a success.

“An important role of the consul general is to promote trade between our two nations, and I’m delighted to say that over the past year we have increased mutual trade between businesses in Saudi Arabia and the UK. We’re expanding into new areas, so we’re mapping our work onto Vision 2030, following the creation of a Strategic Partnership Council as a result of the Crown Prince’s visit to the UK earlier this year,” he said.

“So, we’re looking for opportunities in new areas such as the creative sector, which we see Saudi Arabia is opening up to, not forgetting the more traditional areas where we have longstanding relationships — commerce and manufacturing.

“I’m hugely optimistic about the future of Saudi Arabia. It’s a country that has been blessed with many resources. The oil has been a blessing, the pilgrimage has been hosted here for centuries, and I know under Vision 2030 there are plans to significantly increase the number of pilgrims — which I’m sure will be very successful.” Peach also believes that the Kingdom’s tourism drive has great potential, describing it as “one of the most exciting things” about Vision 2030.

“I’ve lived in Saudi Arabia for over nine years, and I’ve been very fortunate to visit most of the country. It’s an amazing country from the mountains in the North, to the greener lusher mountains of the South, and world-class beaches along the Red Sea. I’m hugely optimistic that, in the future, tourists from around the world will get to experience the Kingdom that I’ve seen. Saudi Arabia has a very young population, and that means a very creative, dynamic population who want to change things and who want to work hard.”

While he may be leaving his official post in the Kingdom, Peach said the country’s natural beauty will certainly lure him back for frequent visits in the future.

“Jeddah will always be a special place for me,” he said. “It’s the first place where I’ve held the head post, and there are certainly unique responsibilities that go along with that. It’s been a very important place for my professional development, but also a place that I’ve been very much made to feel at home. I’ve found the people to be very open, friendly, warm and welcoming. I’ve built up many new friendships and partnerships and I’m sure those relationships will endure. In the years to come, I’m sure I’ll be a regular visitor to the Kingdom.




British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)

“Jeddah is perhaps the most familiar environment to me as I enjoy spending time at the beach, the Red Sea, and eating some great fish. Some of my more memorable experiences though, are from my time in Riyadh, from camping in the desert to eating some of the more interesting foods that we might not be so familiar with in the West. I will always miss my jareesh (a Saudi dish). 

“Al-Ula in Mada’in Saleh is, without a doubt, one of the most spectacular places that I’ve ever visited — a mixture of beautiful natural landscape, desert mountains, and ancient civilization. When I’ve been there in the past, there were so few tourists, unlike — for example — the Nabatean ruins in Jordan, where you’re there with thousands of people. It was actually a really special experience to be at Al-Ula and almost completely alone. I also had the pleasure of organizing the visit of the Prince of Wales to Mada’in Saleh a few years ago, which was quite a unique experience.” 

“A career in foreign service is a uniquely rewarding experience. It has given me the opportunity to travel to places I might not have otherwise visited,” he said. 

“To have been able to travel and experience new cultures and languages, for me, has been the most rewarding part of my career in the foreign office. My advice to anybody who might enjoy that kind of lifestyle would be that a career in diplomacy is an excellent way forward.” 

As Saudi Arabia and Great Britain usher in a new chapter of diplomacy, the departing consul general made sure to welcome his successor.

“I would like to wish him the very best of luck during his time as consul general. For me, he has one of the best jobs in foreign service. I hope that he will very much enjoy it. He’s arriving here at a very interesting time of change, and a change that the UK is very happy to be part of to help and support,” he said. 

And finally, what’s next for the outgoing consul general? Peach kept it short and sweet. “A very long holiday,” he said with a laugh.


Scheme to ‘humanize’ pilgrim services during Hajj season

Scheme focuses on taking care of the sick, the elderly, and people with disabilities who are visiting the two holy mosques.
Updated 20 May 2024
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Scheme to ‘humanize’ pilgrim services during Hajj season

  • Scheme focuses on taking care of the sick, the elderly, and people with disabilities who are visiting the Grand Mosque and the Prophet’s Mosque

RIYADH: The Presidency of Religious Affairs of the Grand Mosque and the Prophet’s Mosque recently launched the Humanitarians (Ensaniyoun) initiative as part of the 2024 Hajj season, the Saudi Press Agency reported.

The scheme aims to enrich the experience of pilgrims by humanizing the services provided by the presidency. It focuses on taking care of the sick, the elderly, and people with disabilities who are visiting the Grand Mosque and the Prophet’s Mosque, creating an appropriate worship environment for them.

Sheikh Dr. Abdul Rahman Al-Sudais, head of Religious Affairs at the Grand Mosque and the Prophet’s Mosque, said: “The Humanitarians initiative aims to enhance behavior and humanize the services provided by the presidency across its various sectors and departments ... creating an appropriate worship environment for pilgrims, and facilitating their access to religious services without effort or hardship.”

The initiative encourages specialization among employees and the use of flexible technology and digitization to meet religious needs, Al-Sudais said.

He added: “This commitment to humanitarian responsibility, amid the extensive religious work in the Two Holy Mosques and their global outreach, reflects the belief that balanced institutional giving leads to human and global success stories. By maintaining this balance, we achieve success in the rituals of Hajj and in serving pilgrims.”

The Humanitarians initiative aligns with the Kingdom’s Vision 2030 by enhancing the religious and humanitarian services provided to pilgrims.


Saudi Reef program provides $37.3m of support to Kingdom’s honey industry

Updated 48 min 30 sec ago
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Saudi Reef program provides $37.3m of support to Kingdom’s honey industry

  • Sustainable Agricultural Rural Development Program celebrates World Bee Day by highlighting its achievements in its support of the sector
  • Honey production in the Kingdom reached 3,120 tons last year; aim is to produce 7,500 tons a year by 2026 and become self-sufficient

RIYADH: About SR140 million ($37.3 million) in funding for the honey industry in the Kingdom has helped 10,584 beneficiaries since 2020, the Saudi Press Agency reported.
The recipients of the support, provided by Saudi Arabia’s Sustainable Agricultural Rural Development Program, also known as Saudi Reef, come from all parts of the country but the program said those in Asir, Hail, Makkah and Al-Baha regions benefited the most.
Saudi Reef marked World Bee Day on Monday by highlighting its notable achievements so far in supporting the local honey industry. It said production in the Kingdom reached 3,120 tons in 2023, a 41 percent increase compared with 2021, and the aim is to increase annual production to 7,500 tons by 2026 and achieve self-sufficiency.
The program said it has supported several projects vital to the sector, including the establishment of queen bee rearing and package bee production facilities in areas such as Hail, Najran, Jazan, Medina, Tabuk and Taif.
It also supplies modern beekeeping tools and spreads awareness of the latest techniques, and has set up three mobile laboratories to investigate and diagnose bee diseases and pests, along with four mobile clinics.
The program said it remains committed to providing support for beekeepers and implementing projects that benefit the honey industry, in keeping with efforts to achieve sustainable and comprehensive development in the Kingdom.
Saudi Reef aims to support environmental sustainability and diversification of the agricultural production base in the Kingdom, by aiding the development of rural communities and efforts to achieve food security.
It added that its projects provide job opportunities, help improve incomes and standards of living for small farmers, and enhance agricultural capabilities in keeping with the objectives of the Saudi Vision 2030 development and diversification plan.


Japan, Saudi Arabia FMs agree to work closely

Updated 20 May 2024
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Japan, Saudi Arabia FMs agree to work closely

  • Prince Faisal said he was keen to collaborate with Tokyo
  • Kamikawa expressed her sincere wishes for the early recovery of Saudi Arabia’s King Salman

TOKYO: Japan’s Foreign Minister Kamikawa Yoko said on Monday she hopes to work closely with Prince Faisal bin Farhan, her Saudi counterpart, on the multiple crises the world is currently facing, such as the situations in Gaza and Ukraine.
In a telephone call, Prince Faisal said he was keen to collaborate with Tokyo to allow the foreign minister to make an official visit to the Kingdom in the near future, and that he looks forward to working with Kamikawa toward stabilizing the situation in the region.
In response, Kamikawa expressed her sincere wishes for the early recovery of Saudi Arabia’s King Salman and stated that Japan attaches great importance to its strategic partnership with the Kingdom and seeks to work closely with Prince Faisal.


Saudi Arabia restricts Umrah permits to Hajj permit holders

Starting May 24 until June 26, Umrah permits will only be issued to those with a confirmed Hajj permit. (@AlharamainSA)
Updated 20 May 2024
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Saudi Arabia restricts Umrah permits to Hajj permit holders

  • New regulation aims to manage influx during peak pilgrimage period from May 24 to June 26
  • The ministry stated that Umrah permits will not be issued to individuals without a confirmed Hajj permit

RIYADH: Saudi Arabia’s Ministry of Hajj and Umrah has announced that starting May 24 until June 26, Umrah permits will only be issued to those with a confirmed Hajj permit.
The directive was issued by the ministry to facilitate Hajj pilgrims arriving in Saudi Arabia from around the world, ensuring their pilgrimage at the Grand Mosque in Makkah is conducted with ease and comfort.
The ministry stated that Umrah permits will not be issued to individuals without a confirmed Hajj permit.
This measure aims to manage the influx of pilgrims in the holy city during the busy Hajj season, ensuring a smooth experience for all pilgrims.
The Ministry of Hajj and Umrah posted on X: “Defying Hajj regulations will result in severe and unwavering penalties. A fine of SR10,000 ($2,666) will be imposed on individuals caught in Makkah and the holy sites without a Hajj permit, applicable to citizens, residents, and visitors. The fine will double for repeat offenders, and resident violators face deportation and a ban from entering Saudi Arabia.”


Earlier, the Ministry of Interior announced penalties for those who violated Hajj regulations and instructions, such as those found without a permit in Makkah, the central region, the holy sites, the Haramain train station in Rusayfah, security control centers, sorting centers, and temporary security control centers. These will be effective from June 2 to June 20.
Any citizens, residents or visitors caught within the specified restricted areas without a Hajj permit will be fined SR10,000. In addition, residents face deportation to their home country and a ban from entering the Kingdom for a stipulated period.


Emphasizing the importance of adherence to Hajj regulations and instructions, the ministry stressed that the fine would be doubled for repeat offenders.
Transporting individuals without a permit is a serious offense, with penalties of up to six months in prison and a fine of up to SR50,000. The fine will increase proportionately with the number of people carried. The means of transportation will be seized and expatriate transporters will face deportation and a ban from re-entering the Kingdom for a specified period.
Members of the public are urged to report anyone breaking the rules by calling (911) in Makkah, Riyadh and the Eastern Province, and (999) in the remaining regions.
One of the five pillars of Islam, this year’s Hajj is expected to run from June 14 to June 19.


Pilgrim mobility innovation contest concludes in Makkah

Updated 20 May 2024
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Pilgrim mobility innovation contest concludes in Makkah

  • Event aimed to enhance pilgrim services in innovative ways, focusing on assisting people with disabilities in completing Hajj rituals like Tawaf and Sa’i

RIYADH: The General Authority for the Affairs of the Grand Mosque and the Prophet’s Mosque, along with Umm Al-Qura University and Wadi Makkah Co., recently concluded the pilgrim-mobility enhancement challenge at the university’s headquarters in Makkah.

The one-week event, which started on May 12, aimed to enhance pilgrim services in innovative ways, focusing on assisting people with disabilities in completing Hajj rituals like Tawaf and Sa’i.

It featured four categories: Manual wheelchairs, electric vehicles, golf carts and trailers, alongside an open section for creative mobility ideas.

With 50 teams and 190 participants, the challenge also involved 19 mentors, 10 judges and 118 mentoring sessions.

During the closing ceremony, attended by Umm Al-Qura University President Dr. Moaddi bin Mohammed Aal Madhhab, and the CEO of the general authority, Ghazi bin Dhafer Al-Shahrani, an exhibition showcased contributions and innovative ideas from organizing bodies and participating teams.

Dr. Ammar Attar, adviser to the general authority, highlighted the importance of forging quality partnerships, citing Umm Al-Qura University as a pioneer in Hajj and Umrah sciences and technologies. He lauded the joint initiative to enhance Tawaf and Sa’i mobility as a significant outcome of this collaboration.

Dr. Ali Al-Shaeri, CEO of Wadi Makkah Co., praised the challenge’s success and impact, highlighting its role in the university’s broader innovation program to enhance the pilgrim experience through effective partnership with the general authority.

Majed Al-Fuwaiz, secretary-general of the National Council for Occupational Safety and Health, applauded the challenge for fostering innovation to create a safe and appealing working environment meeting both local and international safety standards for those serving pilgrims.

The ceremony concluded with the honoring of the winners: Masari team claimed first place for their development of a smart path system for electric carts; Maseer team secured second place with AI-powered carts designed for ergonomic comfort; Naqiloon team earned third place for their Tawaf trailers tailored for specific location needs; Tarrayath team took fourth place for their sensor-based device safeguarding pilgrims in the Grand Mosque; and Mu’een team clinched fifth place with an app connecting pilgrims to cart drivers within the Two Holy Mosques.

Targeting postgraduate students, university students, faculty members, international students and entrepreneurs, the challenge aimed to enhance the mobility experience for Tawaf and Sa’i.

Participants delved deeper into the challenge through field visits and interactions with service providers, leading to the practical application of their ideas.