SFDA launches ‘Healthy Food Strategy’

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.
Updated 24 September 2018
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SFDA launches ‘Healthy Food Strategy’

The Saudi Food and Drug Authority (SFDA) launched its “Healthy Food Strategy” at a ceremony on Sept. 12, held under the patronage of Minister of Health and SFDA Chairman Dr. Tawfiq Al-Rabiah.

A number of leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content in their products, and placing clear nutritional labels on them. 

The Healthy Food Strategy is in line with the Kingdom’s Vision 2030, which aims to reduce sugar, salt, saturated and trans fats in products, entice the country’s food manufacturers and importers to support that goal, list calories on menus in restaurants and cafes, and identify calorie-intake recommendations for individuals through a national survey that assesses the country’s nutritional status.

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo. International, Coca-Cola, Unilever, and Freeze Land.

“We are honored to partner with the SFDA and support its Healthy Food Strategy,” said Rocco Rinaldi, secretary general of the International Food and Beverage Alliance (IFBA). “All IFBA members operating in the GCC are committed to doing our part and this is reflected in our voluntary pledge on product reformulation, nutrition labeling, responsible marketing, and the promotion of a healthy lifestyle within communities.”


LuLu opens two new stores in Riyadh and Dammam

Updated 10 March 2026
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LuLu opens two new stores in Riyadh and Dammam

LuLu Retail has further expanded its presence in Saudi Arabia with the unveiling of two state-of-the-art shopping destinations in Riyadh and Dammam. These new stores are designed to bring a modern shopping experience closer to residential neighborhoods, offering everything from daily groceries to household essentials under one roof.
The expansion includes a massive flagship hypermarket and a convenient express store, each tailored to meet the needs of the local community with high standards of service and variety.
Recently, Yusuffali M. A., chairman of LuLu Group, reaffirmed the group’s commitment to continuous growth while ensuring an uninterrupted supply of products and maintaining stable prices for customers.
The largest of the new openings is located in the Suwaidi district of Riyadh. This massive flagship hypermarket covers more than 400,000 square feet and is built to be a one-stop shop for the capital’s residents.
The store was officially inaugurated by Mohammed Khalid Al-Shalfan, investors relationship manager at the Ministry of Investment, and Matar Salem Ali Marran Al-Dhaheri, ambassador of the UAE to Saudi Arabia.
This new retail landmark features an extensive range of departments, including grocery food and non-food items, beauty and wellness, chilled and dairy products, frozen foods, and a roastery. Shoppers can also find fresh fruits, vegetables, a bakery, and a delicatessen, as well as fresh meat and fish sections. A unique feature is the fresh food dining area. For tech enthusiasts, there are dedicated sections for computers, gaming, telecom, mobile phones, and consumer electronics. The store also carries stationery, household goods, home furnishings, toys, luggage, and footwear, all supported by more than 100 parking spaces.
Meanwhile in Dammam, LuLu inaugurated a new LuLu Xpress store and the LOT, a value shopping destination, in the Faisaliya district. The store was officially inaugurated by Mansour Al-Binali, assistant director general of the Ministry of Human Resources and Social Development for the Eastern Province.
Covering 33,000 square feet, the store includes a wide range of products with fresh food, local produce, and meat, along with a section for technical consumer goods featuring the latest electronics and gadgets. 
The LOT Value Shop focuses on high-quality items at affordable prices. Residents can shop for household goods, home furnishings, stationery, toys, and educational products, most of which are priced below SR22 ($5.86).
For added convenience, the location provides nearly 100 parking spaces.
LuLu has launched special inaugural offers across all departments in both the Riyadh and Dammam stores. These promotions allow customers to enjoy significant savings on a wide range of products and international brands. This expansion reinforces LuLu’s commitment to supporting the Kingdom’s retail growth and providing quality service to neighborhoods across Saudi Arabia.