Under the supervision of the Ministry of Labor in the Makkah region, Red Sea Mall recently handed over the keys to the kiosks that were set up as outlets inside the mall, to productive families. So far, the center’s retail outlets have been used by eight productive families within a month. 

The initiative, spearheaded by Red Sea Mall in collaboration with the Jeddah Chamber of Commerce and Industry (JCCI), was launched under the slogan “Sinaati Biyadai” in February 2016 to emphasize the importance of handmade labor and promote its development. Over 200 families have benefited from the initiative over the past two years.

The Ministry of Labor and Social Development in Jeddah has been awarding many families enrolled in social security the opportunity to sell their handmade products at Red Sea Mall. The scheduled working days are three to four days for every two families per week, during which the products will be showcased.

Aidrous Al-Bar, executive member of Red Sea Markets Limited Company, owning company of Red Sea Mall, said: “The success of the initiative over the past two years has played a significant role in attracting more families over the years. This year we have collaborated with the Ministry of Labor and Social Development, which is overseeing the process of communicating with families registered for social security. We are very pleased with this pioneering step, especially because the project will hugely benefit those who are in need of such opportunities, specifically the families enrolled in social security.”

He added: “Red Sea Mall welcomes the productive families who are directed to us by the Ministry of Labor and Social Development, and we are helping them overcome obstacles so that the process of benefiting from the initiative will proceed as planned. 

“Our pioneering experience, together with cooperation with the Ministry of Labor and Social Development, and the Jeddah Chamber of Commerce and Industry, is aimed at guaranteeing the entry of productive families into the labor market among the small and medium enterprises. The initiative has played a major role in the entry of many families into the labor market during 2016-2017. We are very optimistic about it and will continue to work and contribute toward the achievement of the National Transformation Program 2020, and we will spare no effort to do so.”

This initiative is also one of the activities supporting the retail sector, which has entered a new stage since the launch of Saudi Vision 2030, providing investment opportunities in many sectors, especially those specializing in entertainment.