Buraidah is the capital of Al-Qassim region in the heart of the Arabian Peninsula. The region is known for its agricultural value to Saudi Arabia. In Buraidah, agriculture is still the cornerstone of the economy.
Traditional oasis products of dates, lemons, oranges and other fruits are still important. The modern introduction of wheat production has become so successful that Buraidah is one of the largest producers in the Kingdom, contributing to making Saudi Arabia a net exporter of cereal.
The region hosts more than 8 million palm trees, which produce 205,000 tons of luxury dates annually that are exported regionally and internationally.
Buraidah is surrounded by hills and sandy plateaus. Its agricultural land is very fertile due to the ease of extracting water from the surface, which is covered with a layer of limestone and gypsum rocks.
Buraidah is famous for its dates, and holds an annual date market that usually starts in August and lasts up to two or three months. It is the biggest date market in the world in terms of supply, and offers more than 30 varieties.
ThePlace: Buraidah is the capital of Al-Qassim
ThePlace: Buraidah is the capital of Al-Qassim
- Farmers, traders and consumers descend on the town, known locally as "the city of dates", in the central Qassim region
- The city of dates sells annually about 300,000 tonnes
Jeddah students get closer look at electric motorsport
- A PIF-linked initiative highlights technical and engineering careers behind electric racing events
JEDDAH: Students from local and international schools in Jeddah were introduced to STEM-related career pathways in electric motorsport this week, as part of an education program linked to the UIM E1 World Championship held on the Red Sea.
The sessions formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners, to familiarize students aged eight to 18 with science, technology, engineering and mathematics through electric racing and sustainability-focused industries.
The programme took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access designed to show how engineering, data, broadcast technology and event operations function within professional motorsport.
According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year.
HIGHLIGHTS
• The program took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access.
• Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.
• According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year.
John Williams, managing director at E1, told Arab News: “The PIF is absolutely vital to everything we do here at the E1. They were crucial initial investment partner since the start of the championship and they continue to support us in a number of ways and more specifically around the Driving Force program.”
Elaborating more on the program, he said: “What we are doing is presenting and showing these students the available careers of science, technology, engineering and mathematics, as well as careers in sports, not only pilots but also engineers and mechanics.”
Williams added that the main key to the program was bringing a new generation to the mechanism of sport.
“We are introducing to these exciting new technologies around the race but it could be our technology on the boat or our broadcast products, as well as how to manage the event its self. There are a range of opportunities to show it to the children in addition to enjoying the excitement of the race and meeting the pilots.”
The program’s Jeddah activities began at King Abdulaziz University’s faculty of maritime studies, where students took part in a hands-on workshop focused on STEM careers in the motorsport and sustainability areas conducted by technology experts and famous water pilots such as Dani Clos, Emma Kimilainen and Patricia Pita.
Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.
They also enjoyed exclusive behind-the-scenes access at the E1 Jeddah GP, pilot meet-and-greets, and front-row seats to watch the RaceBird boats in action.
