Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust.
Updated 17 August 2018
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Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust

I loved how my mom took care of herself while busy running around looking after her kids. I love being a mom and I also love to take care of myself. I tell women that if they are happy and healthy, they will be able to take care of their kids better, smile more, and constantly stay beautiful.
I’ve worked with a lot of celebrities, sometimes even for free — this was crucial to building my portfolio. These times taught me the importance of hard work, of persistence, of putting in all you have to become what you want.
I always loved the idea of beauty for all. I truly believe that beauty is a right that everyone should have. Every time I see someone smile because of how much we were able to change things positively for them — when I see people regain confidence and beauty, I feel proud. I speak to my fans from all over the world, I hear stories of how I was able to inspire some of these women and young girls into doing something for themselves. This is my happiness. I love the fact my work allows me to reach out to people on a personal level, inspire them, help them in their lives, regain lost confidence sometimes. It’s the most amazing feeling ever and one that keeps me going.
The more time you give to your work, the more it will take from you. For the first six years of my work life I did not have any such thing as weekend or holidays. I remember it used to be boiling hot in Dubai and everyone used to be on a holiday, but I still had my show to film, my salons to run and I just couldn’t take a lot of time off. Now, I love to spend every minute of my free time with my kids. I work hard all year round, but as soon as schools are off for the summer, I take my kids on holiday. I just love spending time with them, painting, cooking, singing, and just hanging out in bed, watching movies and playing with our dogs.
Travel is an extension of life. You’re discovering a little bit of yourself. Not only do we see how the other people are living, we also feel like we are part of this earth. Because we all live in a little bubble, but travel makes us feel how wide and wonderful the world is and how varied people are.
As an Arab, our great leaders have been a huge influence on me. Sheikh Mohammed is really at the top of my list of idols, and Sheikh Zayed before him. Princess Haya too. These are extremely powerful, intelligent, forward-thinking, and honest leaders. They have changed other people’s perception on how to look at Arabs. We are leaders, we are educated, we are inventors, we are modern, but at the same time we hold on to our culture.
In the fashion industry, I’m a big admirer of Elie Saab and Zuhair Murad. They have taken their Arabic roots to the world, they have dressed international stars. I love Victoria Beckham too. I think this woman just can’t do any wrong! I appreciate her for many things. I appreciate her style, her fashion sense, the way she evolved… I appreciate everything about her personal life, which I see also through her style. Anyone who has actually made a mark in our world, these are the people that I look up to.
People who know me know I never slow down. Once I have got hold of work and things are going smoothly and my team is taking care of everything, then I will create something else to keep me occupied.
People sometimes expect me to be different from how I am on TV. But thanks to social media, I can express and be myself. I’m connected at all times. So my followers know exactly how I react in real life.
I’m someone who always thinks I can trust anyone. I’ve been robbed by people I trusted for years. Of course, I should say that I’ve learned from that, but I still like to think I can trust others and that people are generally good. I don’t like to walk around thinking people are bad because then my heart’s going to be filled with negativity. I’d rather believe in good than evil. And I believe that what goes around comes around. If someone supports me, I’ll be there for them when they need me.
My work revolves around the idea of beauty for all. I know — and have seen — how looks can have a direct impact on a person’s confidence and self-worth. For both women and men. As a woman, I can say that we wear different hats each day, as a mom, daughter, wife, boss and so many other duties. I always ask women to take care of themselves above all else. It’s the same thing I ask from men, from dads, from sons and brothers and husbands. Work for your family, make them proud, be a pillar of strength, but don’t forget yourself. Start from within.


Joy Awards 2026 spotlights arts in the Arab world

Updated 18 January 2026
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Joy Awards 2026 spotlights arts in the Arab world

RIYADH: Riyadh hosted its annual Joy Awards, bringing together stars and creative projects from across the Arab world as part of an event that has been held annually since 2022. The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
As audiences anticipated the winners following the release of the nominees, awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to category awards, the ceremony also honored recipients of special accolades including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered on as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the Joy Awards was Saudi 14 year old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Rateel shared her excitement towards Joy Awards:
“I’m so excited about being at Joy Awards today, it’s something I’ve been looking forward to (…) Everyone here deserves to be here.” On her beautiful sky-blue gown, Rateel shared that she was wearing Saudi designer, Adnan Akbar.
Rateel’s excitement towards the awards was echoed by both Arab and non-Arab guests on the lavender carpet as many took in the unique atmosphere that Riyadh offers Joy Awards; where Arab entertainment and art is celebrated.
Lebanese actress Laila Abdullah also shared her enthusiasm towards both the award show and the Kingdom’s ambitions in hosting the Joy Awards and creating a hub for creative voices.
Speaking to Arab News she emphasized Saudi’s unique qualities: “It’s this mix of culture and luxury (…) It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out” Joy Awards was filled with a bustling energy that was eager and excited to give a platform to dreamers, artists, and talents who have been waiting to showcase their visions within the Arab world. It was a celebration that went beyond mere award-giving, reflecting the same ambition and creative momentum that defines Riyadh Season.
The lavender carpet paved way for international guests to speak to Saudi media on how it feels to be a part of an artistic celebration of Arab talent. Speaking to Arab News, Australian actor Luke Arnold shared his excitement towards attending the Joy Awards: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise (…) It’s really exciting hearing about some of the potential projects happening, meeting some of the local talent here…just really excited to have more stories out in the world.”
Speaking to Arab News, Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving Joy Awards a special and unique energy for the arts, saying: “I am so impressed, I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen (…) I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries, it’s a beautiful place to do so.”
That vibrant atmosphere was on full display at the Joy Awards as the ceremony continued with stars like Millie Bobby Brown winning the Personality of the Year Award and the Lifetime Achievement Honor presented to acting legend Forest Whitaker. The stardom was not limited to the film sector, as American pop star Katy Perry performed her iconic songs live; and British singer Robbie Williams took to stage to give a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support. As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.