Freshworks, a provider of cloud-based customer engagement software, recently onboarded Al-Tayyar Travel Group, a travel and tourism company in Saudi Arabia, onto its customer base in the Middle East.
“Today’s travelers don’t just want faster access to information — they want better, high-touch, personalized experiences ... This industry has always been about assisting and anticipating needs of its end-users, and we are advocates of how technology can be used to simplify and streamline the entire consumer journey,” said Arihant Jain, business head — Middle East and Africa, Freshworks.
He added: “Our market-leading helpdesk software, Freshdesk, empowers agents to deliver exceptional customer support across every channel, time-zone and language. It is intelligently designed to work with multiple elements of a highly volatile industry like travel to ensure positive service delivery at various touch points.”
With customizable tools to build the service portal, knowledge base and online communities, the product is packed with live chat features and integration capabilities to smoothen support operations and enhance efficiency.”
Abdul Rahman Mutrib, chief technology officer, Al-Tayyar Travel Group, said: “Our role in the travel ecosystem is foremost to ensure we provide great experiences to our customers. Freshdesk has helped realize this goal by improving visibility on customer requests and fostering better engagement on all social channels.”
Freshworks promotes Al-Tayyar customer experience
Freshworks promotes Al-Tayyar customer experience
Dubai Shopping Festival’s sporting events turn city into hub for outdoor action
The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action.
From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season.
Key sporting events taking place during DSF:
Dubai Racing Carnival
- Race days: Jan. 2, Jan. 9 and ongoing dates until March 13.
- Location: Meydan Racecourse
The flagship winter racing season features international horses and top jockeys.
More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday
Silver Cup
- Date: Jan. 10-Jan.24
- Location: Al-Habtoor Polo Resort and Club
Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup
Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4
- Date: Jan. 4
- Location: Al-Qudra Cycle Track
The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4
Hood to Coast Dubai 2026
- Date: Jan. 10
- Location: Al-Marmoom Desert Conservation Reserve
Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast
Skechers Performance Run — Race 4 (16k/10k/5k/3k)
- Date: Jan. 10
- Location: Meydan
Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run
Marina Home Dubai Creek Striders Half Marathon 2026
- Date: Jan. 11
- Location: Dubai Creek Golf and Yacht Club
One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon
A citywide sporting season
With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.
