Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.
Dodge supports women drivers in KSA
Dodge supports women drivers in KSA
Automotive Distribution and Marketing Company launches Haval V7 in Jeddah
Automotive Distribution and Marketing Company, the official distributor of Great Wall Motor in Saudi Arabia, officially launched the Haval V7 during an event held at The Ritz-Carlton Jeddah. The ceremony was attended by representatives from both companies, in addition to a select group of media professionals, journalists, influencers, and partners from the authorized dealer network.
The Haval V7 marks a distinctive addition to the SUV segment, combining a bold, contemporary design with advanced smart technologies. The model has been designed to meet a variety of usage needs, whether for daily urban commuting or long-distance travel and weekend adventures. This balanced blend of performance and technology reflects the brand’s vision of delivering vehicles that unite reliability and innovation, with comfort and a confident driving experience.
The launch event featured a dedicated reveal of the Haval V7, during which its specifications and key features were presented. Guests were also given the opportunity to experience the vehicle firsthand through a test drive experience, allowing media representatives and partners to closely evaluate its performance and practical capabilities.
This launch comes as part of ADMC’s and Great Wall Motors’ ongoing commitment to introducing the latest automotive innovations and strengthening the brand’s presence in the Saudi market. It reflects the company’s focus on enhancing the customer experience and offering vehicles that align with the evolving expectations and needs of local customers.
