‘Because I can’: ride-hailing app welcomes Saudi women drivers

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Saudi national and newly licensed Reem Farahat, an employee of Careem, a chauffeur car booking service, prepares for a customer shuttle using her car in the Saudi capital of Riyadh. (AFP)
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A Saudi female customer gets into the car of Reem Farahat, a female employee of Careem, a chauffeur car booking service, in the Saudi capital of Riyadh. (AFP)
Updated 25 June 2018
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‘Because I can’: ride-hailing app welcomes Saudi women drivers

  • The Dubai-based ride-hailing app, along with global behemoth Uber, say they would begin to hire women
  • Seventy percent of Careem’s customers in Saudi Arabia are women

RIYADH: Reem Farahat waited for a ride request. Her phone pinged. “I’ve already cried twice,” she said, heading out to work as one of Saudi Arabia’s first female drivers for Careem.
The Dubai-based ride-hailing app, along with global behemoth Uber, reacted to Saudi King Salman’s September announcement of an end to the Kingdom’s ban on female motorists by saying it would begin to hire women.
On Sunday, when the king’s decree took effect, nearly a dozen Careem “captainahs” — all Saudi women — were ready to pick up riders.
“This morning, when I got in the car, I felt the tears coming,” Reem said as she stocked her car with chilled water bottles for her riders.
“I pulled the car over and cried. I could not believe that we now drive... It’s a dream. I thought it would be totally normal, I’d just get in the car and go. I was surprised by my own reaction.”
She took a long pause.
“I didn’t expect it,” she said. “I’m doing this because I can. Because someone has to start.”
Seventy percent of Careem’s customers in Saudi Arabia are women, according to company statistics, a figure largely attributable to the Kingdom’s now-obsolete ban on women driving.
Uber puts its equivalent figure closer to 80 percent.
At Careem’s offices on Sunday, staff gathered to celebrate the women’s first day on the job.
Farahat’s first ride request came just hours after the ban was officially lifted.
“This is my first ride. I’m excited. I’m excited to know who I’m picking up, what their reaction is going to be,” she said.
The driver — who also works with her father as a quality control consultant, is training in life coaching, and scuba dives with her sister off the Red Sea city of Jeddah — picked up Leila Ashry from a local cafe.
Walking toward the car, Leila spotted Reem, did a little jump of joy on the sidewalk, and was already chatting as she opened the door.
“Oh my god I can’t believe it’s you. I can’t believe you’re here. I can’t believe I’m here,” Leila said.
“I’ve been tweeting to my friends that my ride is coming and it’s a woman! And you’re so pretty! And I can sit in the front now — wait, can I actually sit in the front next to you?“
Some 2,000 women have signed up to get their Careem licenses since September, said Abdulla Elyas, co-founder and CPO — “chief people officer” — of the ride-hailing app. They are all Saudi women, from their 20s to their 50s.
Uber also plans to introduce women drivers to their service this autumn.
“They come from completely different backgrounds,” Elyas told AFP.
“We have women who have degrees, a master’s degree. We have women who have no degree at all. We have women who want to do this full time. We have women who want to do this part time (for) an additional income, who are already working.”
Most of those who had been licensed by Sunday, like Reem, had permits from foreign countries, enabling them to skip driving courses and take the final exam for a Saudi license.
The “captainahs” can pick up any customer, man or woman.
Both the driver and rider have the right to end the ride at any point.
Leila, a young medical student with a pixie cut and bright smile, says she would still choose a woman.
“This automatically feels a lot safer... being a female and dealing with sexism on a day-to-day basis. There’s just something about it that feels wonderful. But it’s not only that. It’s also women joining the workforce,” she said.
Sitting in the front passenger seat, she recalled previous rides with male drivers.
“Before, sometimes they would stare at me from the mirror,” she said.
“It’s just like that thing we share with women, where we just automatically understand what it’s like to be in that position where you feel their eyes on you but you can’t say anything, you can’t do anything against it.”
She turned to chat to Reem, and sang a riff from a West Side Story tune before saying: “If you can do it, then I can do it.”
“See? That’s what I was talking about,” Reem said. “It’s that ripple effect.”


Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

Updated 02 February 2026
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Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

  • Research initiative reflects strategic transformation

JEDDAH: An experimental farm in Saudi Arabia’s Al-Lith Governorate is one of the research initiatives reflecting the strategic transformation taking place in the Kingdom’s agricultural sector.

The farm uses highly efficient, sustainable production models that combine scientific research with commercial application, contributing to strengthening the country’s food security system and the sustainability of water resources.

Located in the Ghumaiqa Center on an area of about 10 hectares, the cutting-edge farm is a testing platform for modern agricultural technologies that tackle the challenge of water scarcity.

The farm includes developed open fields and modern greenhouses, supported by smart irrigation encompassing drip and sprinkler irrigation alongside surface and subsurface technologies.

All the systems operate via smart controls that enable the monitoring of water consumption and ensure improved efficiency, thereby achieving a balance between agricultural production and water conservation.

The farm also uses treated and diluted low-salinity seawater.

It aims to diversify agricultural water sources, reduce reliance on freshwater, and open new horizons for agriculture in coastal and semi-arid environments.

A view of the experimental farm in Al-Lith. (SPA)

The project represents a promising investment opportunity in the field of smart agriculture, enabling the development of commercially scalable production models, particularly for high-value vegetables and fruits, while reducing operational costs associated with water and energy, enhancing the economic feasibility of future agricultural projects.

In addition, the project contributes to transferring and localizing agricultural expertise, supporting local food supply chains, and creating an attractive environment for agricultural investment.

This aligns with Sustainable Development Goals and enhances the efficiency of the private sector in adopting innovative agricultural solutions.

Yahya bin Abdulrahman Al-Mahabi, the director of the Ministry of Environment, Water and Agriculture office in Al-Lith Governorate, told the Saudi Press Agency that the project represented the future of agriculture in the Kingdom.

He explained that the vision was based on investing in technology, enhancing the return on water per unit, and integrating scientific research with investment opportunities.

Al-Mahabi spoke of the experimental farm as a modern, scalable and replicable model applicable in several regions of the Kingdom, particularly in coastal environments.

Al-Mahabi highlighted the Ministry of Environment, Water and Agriculture’s commitment to supporting distinctive projects that contributed to achieving food security while developing rural areas and enhancing agricultural production efficiency, in line with the objectives of the Kingdom’s Vision 2030.