DUBAI: What do you get when you mix a GCC social media influencer with three massive fashion brands? A dream look book, that’s what.
While we’re normally quite skeptical about influencer-brand collaborations — due to the fit usually not being quite right — it’s hard to fault this “One Thousand and One Nights” themed photoshoot, a collaboration between Bibi Al-Abdulmohsen, Jimmy Choo, Tiffany & Co. and Esposa Privé. Why? Well, first of all the campaign, masterminded by the UAE-based wedding planning company Brides to Be, is all about the clothes rather than the influencer herself.
Secondly, it’s clear that a lot of thought has been put into it. Shot by French photographer Jeremy Zaessinger at Dubai’s Jumeirah Zabeel Saray hotel, Al-Abdulmohsen sported a number of looks by the three heavyweight brands, with the finishing touches of hair and make-up offered by Maison de Joelle.
While the campaign was originally created for the month of Ramadan, the images were released just before Eid Al-Fitr. However, we don’t think it matters as it actually goes beyond the festive season, with the Kuwaiti social media star — who has 1.8 million followers on Instagram — sporting modest looks that are appropriate for many an evening function or wedding.
It is said that Esposa Privé, Jimmy Choo and Tiffany & Co. worked together to create the looks, mixing traditional elements with modern accessories. Silk features prominently, with many embroidered abayas, along with Jimmy Choo’s Viola collection — footwear adorned with Swarovski crystals.
Al-Abdulmohsen also showcases a couple of bridal looks by Esposa Privé. Designed by Kristie Romanos, the flowy, luxurious dresses feature unique cuts and embody a modern, yet timeless elegance. The bespoke bridal couture pieces were accessorized with pieces from Jimmy Choo’s “Cinderella” collection, reimagined iconic glass slippers decorated with more than 7,000 dazzling Swarovski crystals.
Anyone into fashion will be familiar with all three major iconic brands involved. With a presence in the Middle East region for more than 30 years, Esposa Group is home to Esposa and Esposa Privé, both of which are available in Dubai and Beirut. Meanwhile, Jimmy Choo has a slew of celebrity fans, including Halle Berry, Sarah Jessica Parker, Michelle Obama and Beyoncé.
