DUBAI: The Arabian Gulf luxury car market is set for a major boost when the first Cullinan — the state-of-the-art SUV from Rolls-Royce — appears in regional dealerships later this year.
Middle East deliveries of the all-terrain vehicle, which will sell for around 2.2m riyals ($586,667) — depending on the level of customization the customer wants — are set to begin in September, but already there is a healthy forward market for the one of the glitziest 4x4s on the market.
The car was publicly unveiled at an event in the showrooms of Abu Dhabi Motors in the UAE capital on Sunday, following recent private viewings — and order placings — in Saudi Arabia. Joseph Tayar, brand manager for the German-owned but British-built car said that the early order book had been “phenomenal.”
He estimated that more than 100 vehicles had already been ordered in Abu Dhabi, and that the vast majority of those were “premium” cars with the full range of customized extras.
“People have been on the waiting list for the Cullinan for the past 18 months, and they are going to want everything Rolls-Royce can give them in terms of luxury and sophistication,” he said.
In Saudi Arabia, the car has already been viewed privately in Riyadh and Jeddah, with a third unveiling scheduled for Al-Khobar later this month.
Allan Gall, the Rolls-Royce brand manager at the Mohamed Yousuf Naghi Motors dealership in Jeddah, declined to give specific order numbers, but he said: “There is a general excitement about a four-wheel drive Rolls-Royce. People have been waiting a long time for this car to arrive.
“It has been a very good introduction for us. Many orders have been taken at the private events in Saudi Arabia and customers are going for the premium end,” he added.
Rolls-Royce’s German owner BMW expects big sales for the Cullinan in the Middle East — a traditionally strong market for the luxury brand — and is mounting a big marketing push in the region.
Abu Dhabi’s Rolls-Royce dealership has been the brand’s best performer worldwide in three of the past four years, coming in ahead of key global luxury markets such as Beijing, London and Los Angeles.
Ruling families and business leaders across the Gulf have traditionally regarded Rolls-Royce cars as the ultimate luxury, valuing their quality engineering in the region’s demanding road conditions and climate
T.E. Lawrence, the British World War I officer sometimes known as Lawrence of Arabia, said: “A Rolls in the desert is above rubies,” after he used a fleet of armored Rolls-Royce cars in desert campaigns.
Launching the car in May, Torsten Muller-Otvos, Rolls-Royce’s chief executive, said: “Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury.”
The Cullinan — named after the world’s largest diamond — is Rolls-Royce’s first foray into the fast-growing but highly competitive SUV market, in which rivals Bentley and Porsche have upped the stakes with their Bentayga and Macan models. Aston Martin plans to launch an SUV, the Varekai, next year.
Rolls Royce Cullinan’s SUV arrives in the Middle East
Rolls Royce Cullinan’s SUV arrives in the Middle East
- Iconic British carmaker's first SUV to go on general sale in September
- More than 100 vehicles ordered from Abu Dhabi dealership
Mapping Saudi soils to grow better crops
- Palm trees, root crops, and coastal plants reveal the land’s story
RIYADH: Saudi Arabia’s land tells stories written beneath the feet. From fertile plains and rugged highlands to vast deserts, the Kingdom’s diverse landscapes shape what can grow, where it grows, and how agriculture can thrive.
Alongside geography and climate, soil conditions play a decisive role in agricultural success. Understanding soil types across the Kingdom helps determine which crops can flourish and what interventions may be needed to sustain them.
In an interview with Arab News, Turki Almutairi, a senior environmental specialist at the National Afforestation Center under the National Center for Vegetation Cover Development and Combating Desertification, outlined the main soil types found across Saudi Arabia.
“The dominant soil in the Kingdom are sandy desert soils, alongside calcareous soils in the central region. Rocky and stony soils are present along mountainous and hilly landscapes,” he said.
“Alluvial soils are common in wadies (valleys), while saline and sodic soils are located in depressions (Sabkhas) and along coastlines. Pockets of clayed soils can be also found around few sites along the Kingdom.”
The Kingdom’s vast territory gives rise to unique soil characteristics in each region, enabling different crops to grow depending on local conditions.
“Soil is the growing medium for plants. The role of soil includes structural stabilization, providing nutrients and a communication medium for plants,” Basil Nasir, soil lead at engineering consultancy William Sale Partnership, told Arab News.
According to Nasir, assessing soil use is essential before determining whether it is fertile or infertile, as different soils support different plant types.
“The soil used for trees differs from the soil used for ornamental plants and from the soil used for aquatic plants. It varies according to the specific needs of each plant, and based on this, we determine what the soil requires and assess its fertility,” he said.
Nasir explained that soil characteristics are shaped by both physical and chemical components. In addition to water and air, mineral particles such as sand, silt and clay are key indicators of soil health. Organic matter, derived from plant and animal remains, forms the fourth major component.
The balance between these elements determines soil behavior. One important physical trait is water-holding capacity, which influences what types of plants a soil can support.
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“If the soil is like dunes, adding water will cause it to run off, but if the soil is clay, its ability to retain water will be very high. If you add water and return the next day, you will find that the water is still there,” said Nasir.
Chemical properties, such as whether soil is alkaline or acidic, are equally important. Understanding both physical and chemical traits allows for proper assessment and treatment when needed.
“What determines whether a plant is suitable for a particular environment is primarily the plant's nature. For example, some plants have fibrous roots and therefore do not require well-draining soil,” Nasir added.
“A palm tree, for example, does not care whether it was planted in one soil or the other because its roots are fibrous. Therefore, palm trees are strong plants and are suitable to grow in both dry and wetlands, while preferring sandy areas.”
Crops such as potatoes, onions, carrots and beetroots — where the edible part grows underground — typically thrive in sandy soils. As a result, plantations of these crops are commonly found in northern regions such as Hail and in Wadi Ad-Dawasir.
In the eastern region, including Al-Ahsa, wetlands are more common due to climatic conditions. Growing plants in such environments often requires human intervention.
“Plants that are coastal or could be found in lagoons or lakes must have some sort of soil around them, like lotus flowers and mangrove trees.”
“An important parameter to keep in mind is that there is no air in its soil, and they are adapted to this condition. However, the lack of air, along with the presence of organic matter, will create a situation where anaerobic bacteria react with the soil, potentially causing diseases we can easily avoid,” said Nasir.
He emphasized that removing organic matter from such soils is essential to ensure plant survival in aquatic environments.
Mountainous and rocky regions in Saudi Arabia are generally volcanic, resulting in low water-holding capacity and challenging growing conditions. However, volcanic ash contributes to high fertility, allowing certain crops to flourish.
As a result, western regions support tree crops such as coffee, mangoes, some banana varieties and pomegranates.
As development accelerates across the Kingdom, soil improvement efforts are expanding under the National Greening Program.
“Soil is considered fundamental for the National Greening Program’s objectives. Understanding the soil variability along the Kingdom is a precondition for fostering sustainable soil management,” Almutairi told Arab News.
Adding, “In this line, the NGP is working towards the establishment of the Saudi Soil Information System (TURBA-KSA), which consists of mapping soils and its functional properties in the Kingdom using state-of-the-art technology.”
He also noted the creation of the “Land Rehabilitation Watch” to report, verify and monitor land rehabilitation nationwide.
“This milestone allows the Kingdom to understand how soil and land health are progressing against national and international targets of land degradation neutrality. Documenting good soil and land management practices is also important, so that those successful practices could be scaled up along the Kingdom, which is a priority task for NGP,” he said.
Raising public awareness is another key pillar of the program.
“Assessing different emerging technologies and soil amendments is a daily activity of NGP, as it then provides technical support to partners on the selection and application of these technologies.”
DID YOU KNOW?
• Saudi Arabia cultivates around 1 million hectares, mainly in Riyadh, Qassim, Hail, and Jouf.
• Farming follows the seasons: winter brings onions, garlic, and carrots, while summer yields watermelon, tomatoes, and cucumbers.
• The Kingdom is a top date producer, with over 31 million palm trees generating nearly 1.54 million tons, especially in Riyadh and Qassim.
Almutairi stressed that soil is often overlooked because it lies unseen beneath the surface, despite its critical role.
Yet soil produces 95 percent of food, stores water, holds more carbon than vegetation and the atmosphere, suppresses contaminants, regulates water, carbon and nutrient cycles, and hosts microorganisms linked to the human microbiome.
He emphasized the need to engage the general public, particularly urban communities disconnected from nature. Education helps people understand where food comes from and how contact with soil — such as walking barefoot — can support well-being. Healthy soils also contribute to cleaner water and air, he added.
Almutairi also called for stronger advocacy among decision-makers, noting that investment in healthy soils supports climate action, food security and sustainable development.
He concluded that key strategies include officially observing UN World Soil Day on Dec. 5, integrating soil education into curricula, launching annual social media campaigns, using art to raise awareness, and organizing public events that connect soils to everyday life.










