JAKARTA: Women flight attendants on Indonesia’s low-cost Citilink airline have been given the option of wearing uniforms featuring a headscarf design.
“We came up with the idea so that female flight attendants could exercise their religious beliefs,” Ranty Astari Rachman, Citilink’s vice president of corporate social responsibility, told Arab News.
About 185 out of Citilink’s 750 female flight attendants wear headscarves in their daily lives, she said.
The new uniform, which comes in dark green and lime green colors, was designed by an Indonesian designer, Luis Vioni, and features a “Gurdo Aji” — a bird creature from Hindu mythology.
Rachman said the hijab uniform would not compromise flight attendants’ ability to provide safety and service for passengers.
Citilink, a low-cost subsidiary of Indonesia’s flag carrier Garuda Indonesia, includes Aceh — the only province in Indonesia with autonomy to impose shariah law — and Jeddah among its routes.
Rachman said that before the uniform was launched, the airline already had a special head covering for female flight attendants on both routes.
Aceh’s local administration announced in January that Muslim female flight attendants must wear headscarves when they fly in and out of the province, and non-Muslim flight attendants must dress modestly.
Aviation analyst Arista Atmadjati said the new uniform was timely since plenty of female flight attendants wore headscarves in their everyday lives.
“This is a good move to anticipate flying to destinations where Islamic culture is strong and modest attire for flight attendants would be preferred,” he said.
Indonesia’s Citilink cabin crew fly high with hijab uniform
Indonesia’s Citilink cabin crew fly high with hijab uniform
- The new uniform, which comes in dark green and lime green colors, was designed by an Indonesian designer, Luis Vioni.
- About 185 out of Citilink’s 750 female flight attendants wear headscarves in their daily lives.
Imaan Hammam stars in festive campaign for Estee Lauder
DUBAI: Dutch-Egyptian-Moroccan model Imaan Hammam is starring in a new festive-season campaign for Estee Lauder.
The model took to Instagram recently to share three photos from the campaign, in which she poses in a red gown alongside models Karlie Kloss and Paulina Porizkova, amid oversized Christmas decorations and baubles.
Hammam was announced as a global ambassador for the US cosmetics giant in 2023.
She spoke about the appointment in an interview with Estee Lauder: “This is the most amazing opportunity to represent and empower girls around the world.
“As a Moroccan-Egyptian woman, I am incredibly honored to take on this role as with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space.”
In 2024, she was the face of a campaign promoting Estee Lauder’s collaboration with acclaimed Indian designer Sabyasachi Mukherjee.
The brands launched a lipstick collection — each lipstick is encased in packaging adorned with the signature Sabyasachi Tiger medallion, crafted from 24 karat gold.
One of the most in-demand models in the industry, she was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for major fashion houses including Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera.
And starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and more.
The model is also making waves outside the world of fashion with her cultural archival platform, Ayni.
Launched earlier this year, Ayni is a social media platform dedicated to preserving and celebrating Arab artistic expression by highlighting significant contributions to film, art, music and literature.
In a video she previously shared on the Ayni Instagram account, she said: “For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”
She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”
