Back to Beijing as Chinese food returns to its roots

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Zhong Hua La-Mian sits opposite Islamabad's iconic Saeed Book Bank in it's sprawling F7 Markaz and is one of the more recognisable restaurants to open up having been in the city for a few years. (AN photos)
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Delicious Xinjang Restaurant is located in Jinnah Market in F7. Xinjang is one of the few who offers both Chinese and some Pakistani fare. (AN photos)
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Head chef at Yum Yum Lamian putting together customised bowls of chicken ramen for repeat customers. (AN photos)
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Chineise Muslim Restaurant in F11 Markaz located in the same shopping centre as Chinese Pulled Noodles. (AN photos)
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Yum Yum Lamian in Safa Gold Mall's food court offers Ramen and different takes on Chinese street noodles. (AN photos)
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Art work inside Yum Yum Lamian. (AN photos)
Updated 23 May 2018
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Back to Beijing as Chinese food returns to its roots

  • Every Markaz is offering tastes of the real China as new restaurants in the capital and Lahore abandon fusion cuisine.
  • The tiny shop within the food court offers a small menu of noodle-based dishes, with ramen a favorite.

ISLAMABAD: Chinese food is a take-out favorite across the world, often portrayed in Western media as the go-to fare for a comforting night in while in Pakistan, Chinese food has long been popular.
And the capital is no different as Islamabad has long had a love affair with Chinese restaurants, many of them a fusion of traditional Chinese spiced up with a pinch of garam masala, serving up their dishes in the heart of the city’s shopping districts. Manchurian chicken, dry beef chilli and garlic fried rice are staples of Islamabad’s take-out and in-house dining scene, often finding their way into non-Chinese restaurants as well.
But there were always restaurants who rebelled against setting up in retail areas. These small, quiet, usually invite-only, exclusive eateries are typically tucked away in residential districts. 
A new trend is for out in the open restaurants not serving the usual fare we associate as Chinese food here in the capital, offering pared back dishes that return to the old classics. Simple flavors easily recognizable by Chinese food enthusiasts, dim sum and broth-based noodles.
From F11 to F7 in Islamabad, new residents are arriving from China and opening up authentic Chinese restaurants with limited numbers of dishes on the menu, which keep it simple, adopting a strict approach to keeping the flavours true to their origins. 
Chinese Pulled Noodles, which moved from a tiny shop in F11 Market to a slightly bigger one right next to Shaheen Chemist in the main part of the busy center shopping hub, opened a year ago when its owner moved here. Standing right outside the restaurant, facing the parking lot and any patrons running errands, the noodle chef expertly pulls noodles for the ramen. 
The menu is straightforward with one having the option to point at images what it is they want to order, at Chinese Pulled Noodles the menu has only four dishes — different variants on their signature ramen.
Neither the owners, nor the chefs, spoke English or Urdu, but their waiting staff, who spoke Urdu, revealed that they were pleased with the reaction to the restaurant, which at midday was packed with Pakistanis and Chinese.
F7’s Jinnah Market probably has the biggest saturation of these new additions to the food industry. With Zhong Hua La-Mian, Delicious Xinjang Restaurant and Hua Xia Qing all operating in different corners of the shopping hub. Hua Xia Qing also sits just a floor away from Firstop, a Chinese market selling goods, products and groceries imported from China.
Yum Yum Lamian in Safa Gold Mall, has developed a cult following with professionals from surrounding offices making it their go-to during lunch breaks. The tiny shop within the food court offers a small menu of noodle-based dishes, with ramen a favorite.
A patron standing at the shop, Amna, said she comes a few times a week. “These shops popping up is a good thing, we may be able to compete with Lahore and Karachi when it comes to food now.”


Malika El-Maslouhi ushers in spring in Maje

Updated 22 February 2026
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Malika El-Maslouhi ushers in spring in Maje

DUBAI: Moroccan Italian model Malika El-Maslouhi is the embodiment of relaxed in Parisian label Maje’s Spring-Summer 2026 campaign.

The model took to Instagram to share shots from the campaign. Set against a minimalist concrete backdrop, El-Maslouhi is seen wearing a green and white striped knit cardigan paired with wide-leg, speckled denim and chunky black boots, creating a chic contrast between casual comfort and fashion-forward styling. The oversized brown leather bag slung under her arm adds a touch of understated luxury.

She captioned the post, “Spring renaissance.”

Meanwhile, El-Maslouhi ended 2025 on a strong note with a holiday campaign for the French luxury label Guerlain.

In a photo shared on the brand’s Instagram page, the 27-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.

In August 2025, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details, including jewel-toned maxi dresses, sleek black knitted dresses, and form-fitting satin gowns that would be perfect for date night.

El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which included ready-to-wear, swimwear and accessories.

Earlier in the year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian-French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.

El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris fashion weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.

 

She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.

 

In 2022, she was awarded the Model of the Year in Italy title.