Ramadan fun activities reflect on Saudi Arabia’s potential

Cirque du Soleil has reportedly signed a deal to perform in the Kingdom. Cirque du Soleil
Updated 23 May 2018
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Ramadan fun activities reflect on Saudi Arabia’s potential

  • Investors is increasing, although the sector is still experimenting
  • Creating an aqua park and three funfairs and the creation of an art and culture island in Jeddah

RIYADH: The holy month of Ramadan is one of the platforms used to reinforce morals, ethics, and Islamic values through practicing rituals.

However, the General Entertainment Authority (GEA) has been shouldering the responsibility to deliver and reinforce these values in its own way by supporting events across the Kingdom that introduce children and teenagers to the Kingdom’s culture, customs and traditions.
The huge number of events can surely play a role in helping more local and international investors to step into the market. Arab News met Abdulrahman Al-Khalifa, GEA media and communications manager, to discuss the potential this market has and the challenges it faces.
He explained that while the authority supports organization of events, not all receive financial backing.
“We can finance up to 30 percent  of events taking place in the Kingdom for the first time; the financial support is usually given to the most creative events. We are selective about the types of events we finance,” he said.
The GEA is building the industry to make it appealing to local and international investors.
Al-Khalifa added that the GEA’s main aim is to create competitiveness, raise standards and keep ticket prices at a suitable level for both investors and visitors.
“We do not directly control the pricing rate; however, we provide the investors and organizers with our consultations.”
It has set a target of running 5,500 events across the Kingdom’s 13 governorates during 2018.  
Currently, the number of investors is increasing, although the sector is still experimenting. The potential is extremely high, especially after the unveiling of the “Quality of Life 2020” program, aiming to enhance lifestyles for everyone in the Kingdom by 2020. This includes the establishment of one opera house and 16 theaters, opening 45 cinemas and 16 entertainment centers, creating an aqua park and three funfairs and the creation of an art and culture island in Jeddah.
Al-Khalifa added that the door is open for international investors. With the cooperation with General Investment Authority, high-profile meetings were held with entertainment investors and big companies’ CEOs in the US during Crown Prince Mohammed bin Salman’s visit.  And 350 international investors attended a summit in Los Angeles to hear more about opportunities in the Kingdom.
Five agreements were signed during the summit, including for a Cirque du Soleil performance, cooperation with Feld Entertainment Inc. to produce and conduct live shows, as well as Disney live shows. Cooperation with National Geographic will result in 10 virtual reality cities by 2019.

“Foreign investment will surely help with job creation for Saudi youth throughout the process of preparation, operation and execution, helping all parties to conduct win-win business,” he said.


Tourism Ministry signs job-creation deal

Updated 7 sec ago
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Tourism Ministry signs job-creation deal

  • Agreement was inked by Hind Al-Zahed, in charge of human-capacity development at the MoT, and Sabbar’s founder and CEO Mohammed Taha Ibrahim
  • Agreement is aimed at ensuring the sector employs citizens in line with the Kingdom’s Vision 2030 plan

RIYADH: Saudi Arabia’s Ministry of Tourism (MoT) has signed an agreement in Riyadh with Sabbar, a hiring company, to ensure job creation for the sector.

The agreement was inked by Hind Al-Zahed, in charge of human-capacity development at the ministry, and Sabbar’s founder and CEO Mohammed Taha Ibrahim.

Sabbar is a digital platform connecting employers with those seeking jobs.

The agreement is aimed at ensuring the sector employs citizens in line with the Kingdom’s Vision 2030 plan, and to boost the development of the nation’s tourism companies.

The ministry wants to ensure that quality jobs are created in the private sector; and establish a database of those seeking employment.


Specialist hospital is top healthcare institution

Updated 39 min 41 sec ago
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Specialist hospital is top healthcare institution

  • Report highlighted a 31 percent increase in the brand value of the institution, surpassing SR5.6 billion
  • Increase is attributed to its commitment to integrate the latest medical technologies and treatments

RIYADH: King Faisal Specialist Hospital and Research Centre (KFSH&RC) has led its sector for the second successive year, ranking as the top healthcare institution in the Kingdom and the Middle East.

It stands out as the only hospital globally to be among the top 10 valuable brands in its country, according to two reports by Brand Finance about the top 50 most valuable brands in Saudi Arabia, and the top 150 most valuable brands in the Middle East for 2024.

The report highlighted a 31 percent increase in the brand value of the institution, surpassing SR5.6 billion ($1.49 billion). This increase is attributed to its commitment to integrate the latest medical technologies and treatments, provide specialized medical care according to the latest international standards, and continuously develop research and patient care.

Muhannad Abdullah Kadi, chief corporate communications and marketing officer at KFSH&RC, said: “This achievement reflects the hospital’s commitment to achieving the highest quality standards and providing exceptional healthcare, as well as the value it provides to beneficiaries.”

He stressed that being among the top 10 most valuable brands in the Kingdom was evidence of the success of the transformations taking place in the healthcare sector in Saudi Arabia.


Digital Cooperation Organization to attend Islamic Summit in Gambia

Updated 02 May 2024
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Digital Cooperation Organization to attend Islamic Summit in Gambia

  • 15th annual event will be held this weekend in Banjul

RIYADH: The Digital Cooperation Organization, which works to shape the global digital economy, will take part in the upcoming 15th annual Islamic Summit Conference in the Gambian capital Banjul.

DCO Secretary-General Deemah Al-Yahya will head a delegation at the event, which runs from Saturday to Sunday alongside a series of summits organized by the Organization of Islamic Cooperation to enhance cooperation and understanding between Islamic countries.

“The DCO’s participation in the conference embodies our firm commitment to strengthen multilateral action to reduce the digital gap and accelerate digital transformation and prosperity in cooperation with all concerned parties in the public and private sectors and civil institutions, as well as international and regional organizations concerned with development,” Al-Yahya said.

“It is consistent with the goal of the organization, digital cooperation aimed at promoting comprehensive and sustainable development in the global digital economy within a cooperative framework.”

Al-Yahya said she would hold talks with several heads of state as well as the leaders of other delegations during the event.

The agenda of the conference, which is being held under the slogan “Promoting Unity and Solidarity Through Dialogue for Sustainable Development,” covers areas of political, economic, social, cultural and technological interest as well as issues related to the media, law, social affairs, administration and finance.

The DCO has signed a memorandum of understanding with the OIC to provide a framework for cooperation to develop a sustainable digital economy and collaborate in the field of digitization of human resources to help enhance internet connectivity in remote and rural areas.


Saudi king, crown prince offer condolences to UAE president on key official’s death

Updated 02 May 2024
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Saudi king, crown prince offer condolences to UAE president on key official’s death

RIYADH: Saudi Arabia's King Salman and Crown Prince Mohammed bin Salman on Thursday offered condolences to the ruler of the United Arab Emirates on the death of a key official and a member of the royal family, the Saudi Press Agency reported. 

In a cable to Sheikh Mohammed bin Zayed Al Nahyan, the UAE president, King Salman expressed "our deepest and sincere condolences" on the death of Sheikh Tahnoun bin Mohammed Al Nahyan, Abu Dhabi’s ruler representative in Al Ain, who died on May 1, 2024.

Crown Prince Mohammed bin Salman expressed "my warmest and most sincere condolences" in a separate cable to the UAE leader, the SPA said.
 


French creatives bring enchanting art experience to Jeddah

Updated 01 May 2024
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French creatives bring enchanting art experience to Jeddah

  • For ‘ETH3R,’ Paul Marlier translates dancer Jeanne Morel’s graceful movements into digital art

JEDDAH: Artist Paul Marlier and dancer Jeanne Morel have brought an interactive digital art display dubbed “ETH3R” to Jeddah’s cultural hub, Hayy Jameel.

The French creatives feature immersive artworks generated using the biometric data of Morel captured during her movement in extreme environments — including in zero-gravity.

The unique blend of technology and creativity has captivated audiences with its perspectives on reality, and contrasts with the often mundane nature of daily life.

In an interview with Arab News, Marlier spoke about the creative process behind their digital artwork. He also highlighted the production of artworks inspired by the human and scientific data he had gathered.

“It is a real pleasure to be here, particularly in Hayy Jameel, where we blend art and science to create a sensory experience like no other,” he said. “It represents the DNA imprint of the world — the dance of our souls.” 

He added: “ETH3R encompasses paintings and dynamic installations derived from the biometric data of my wife, Jeanne Morel, who dances in diverse and extreme environments, from beneath the ocean depths to high-altitude astronaut training.”

Marlier has amalgamated this scientific data regarding human physiology with other information, including air quality, satellite imagery, and even facts from the Red Sea. “These artworks serve as emotional imprints, reminiscent of moments of grace. It’s truly a collaborative effort.”

Explaining the process, he added: “With Jeanne as the catalyst, adorned with sensors akin to a paintbrush, her dance emotions are translated through code into the digital art seen in the paintings. We explore themes of fragility, spirituality, and the inherent unity between humans and nature — the universal dance.”

“We approach data not as mere codification, but as sensations, enabling us to specify and share the experience. By capturing a wealth of information from this singular dancer, we endeavor to materialize the essence of grace,” Marlier said.

Morel added: “Dance is the way to express your deepest emotions, sometimes simpler than words.”

“Dance is the allegory of life. It allows me to stay alive, connected to the movements of the world. Our bodies are constantly dancing, moving, on this earth which itself dances around the sun and remains in balance thanks to gravity,” she added.

Of their first visit to the Kingdom, Marlier said: “The people are absolutely welcoming here. And spirituality and poetry are so present.”

Morel added: “We admire the spirituality and also the open-mindedness of this country regarding art and especially digital art.”

Waleed Harthi, an art enthusiast, said: “Witnessing art that exceeds boundaries was a mesmerizing journey, captivating our senses and sparking wonder at the fusion of art and technology. The live demonstration and dance were incredibly relaxing and offered a serene escape to some other imaginary world.”

The exhibition runs until May 11.