MiSK launches new initiative to promote good social practices in Ramadan

File Photo Showing a street market in Riyadh (AFP)
Updated 17 May 2018
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MiSK launches new initiative to promote good social practices in Ramadan

  • The project is the first in a series of initiatives to promote noble values known to Saudis. 
  • The project will produce video clips that highlight and explain a holy verse and how it applies to a person's daily routine. 

LONDON: The MiSK Foundation has launched a new initiative calling on Saudi Arabian citizens and residents to uphold good behaviour and practice in society during the holy month of Ramadan.

The not-for-profit organization, founded by Crown Prince Mohammed bin Salman in 2011, launched "Misk Al-Qiyam" in order to promote 'good practices' during Ramadan and beyond.

The "Aya Wa Qeemah" — or "A Verse and its Value" — project is the first in a series of initiatives to promote noble values known to Saudis. 

The project will work to produce video clips that highlight and explain a holy verse and how it applies to a person's daily routine. 

The clips will be broadcast throughout Ramadan on a number of media outlets and social media platforms. 

The launch of this initiative reflects the belief to try and underpin society with good practices and values as part of promoting a better society in keeping with Vision 2030. 

Many of the clips will seek to remind people of basic tenets of religion which call for better human interaction, as well as raising awareness about patriotism, national questions as well as means to protect the environment, empower youth and promote productivity and positivity in society. 

MiSK has promised to launch more initiatives with "Misk al-Qiyam", stating the importance of values in influencing good behaviour among people in the community.


Children’s Theater Festival opens in Qassim region

Updated 27 January 2026
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Children’s Theater Festival opens in Qassim region

  • To develop future ‘cultural architects,’ says CEO Khaled Al-Baz
  • ‘Nurture creativity, aesthetic awareness and sense of belonging’

BURAIDAH: The Qassim Children’s Theater Festival opened on Tuesday bringing together professionals from across Saudi Arabia and the Gulf.

The event is being held under the patronage of Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, governor of Qassim, at the Science Center in Unaizah governorate.

It has been Organized by the Theater and Performing Arts Association and executed by the Unaizah Theater Association, the Saudi Press Agency reported.

Running until Jan. 31, it features shows, panel discussions, as well as training workshops to develop children’s theater and strengthen professional skills in the field.

Khaled Al-Baz, CEO of the Theater and Performing Arts Association, told the SPA the festival forms part of a broader strategy to position children’s theater as a distinct cultural sector.

“Children today constitute genuine audiences — tomorrow’s cultural architects,” Al-Baz said.

Ahmed Al-Humaimidi, president of the Unaizah Theater Association, said it was an investment in young people, noting that it extends beyond performances to include cultural and educational programming.

He said the initiative aims to nurture creativity, aesthetic awareness and a sense of belonging, while also identifying emerging talent and encouraging knowledge exchange among theater practitioners.

“Our association recognizes children’s theater as foundational to cultivating aware, creative character,” he said.

The festival serves as both an artistic showcase and a platform for professional dialogue, reflecting the Kingdom’s expanding cultural landscape and growing focus on children’s theater as an educational and cultural tool, the SPA noted.

This occurs alongside support for signature initiatives and performing arts promotion as quality-of-life enhancement.