Saudi tourism chief: Japanese people interested in learning ‘world’s cultures’

Prince Sultan bin Salman visits the “Roads of Arabia” exhibition in Tokyo. (SPA)
Updated 10 May 2018
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Saudi tourism chief: Japanese people interested in learning ‘world’s cultures’

  • Naruhito welcomed Prince Sultan and expressed appreciation for the role played by the Kingdom at regional and international levels
  • Prince Sultan also visited the “Roads of Arabia” exhibition at the National Museum in Tokyo

JEDDAH: Japan’s Crown Prince Naruhito received Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), at his palace in Tokyo on Thursday.

Naruhito welcomed Prince Sultan and expressed appreciation for the role played by the Kingdom at regional and international levels.

Prince Sultan conveyed the greetings of King Salman to the leadership of Japan, wishing the Japanese people progress and prosperity, and expressing keenness to consolidate bilateral relations between the two countries.

Prince Sultan also visited the “Roads of Arabia” exhibition at the National Museum in Tokyo. He said that King Salman has been supporting the archaeology sector in the Kingdom since its establishment 50 years ago.

Prince Sultan said that more than 250,000 people had visited, the largest turnout for any touring exhibition at the museum.

The exhibition’s next stop will be in Greece, in the middle of summer, following an invitation from Greek President Prokopis Pavlopoulos during his visit to the Kingdom.

The exhibition will also visit Abu Dhabi, at the invitation of the UAE government, before moving on more countries.

Prince Sultan said that Japanese people were very cultivated, aware and interested in learning about the world’s cultures, and those of the Arabian Peninsula in particular.

He said that the SCTH is currently working on more than 230 tourist and heritage projects and is coordinating with its partners on transport services and airports.

The Kingdom had been supporting and developing the tourist sector with billions of dollars, he said, in line with the strategy of developing national tourism advanced by the SCTH and adopted by the state in 2005.

Prince Sultan said that the Kingdom was experiencing high tourist growth and was considered one of the fastest-growing states in the region in hotel room numbers, which had increased by 6,000. This figure is expected to double in the next 10 years, he said.

 


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 25 February 2026
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Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.