Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, or Modon, launched the inaugural SaudiFood Manufacturing show, which ran from April 30-May 2 at ROSHN Front.
Al-Argoubi toured the exhibition’s aisles, visiting the stands of many national and international companies, as well as countries. More than 500 global players from 35 countries participated in the exhibition, from across the processing, packaging and ingredients sectors.
Opening the Food Forward Summit, Al-Argoubi stressed the importance of the event for showcasing the economic transformation of the Kingdom and advancing the industrial base to realize Saudi Vision 2030. Bringing together manufacturers and industry, SaudiFood Manufacturing is enforcing global partnerships and solidifying the Kingdom’s vision to be the perfect destination for industry, he said.
“The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom. We are making impressive growth through Saudi Vision 2030, and Made in Saudi is remarkable for expanding cities across the country and achieving our goals,” Al-Argoubi added.
The Modon CEO’s speech was followed on stage by leading food futurist Tony Hunter of Future of Food Consulting, speaking for the first time ever in Saudi Arabia. He outlined the technologies advancing the personalization of food and showcased the tools increasing access to nutritious food. “SaudiFood Manufacturing is looking into the future, optimizing and maximizing the opportunities based on new technologies. There is a will to make things happen in the Kingdom with a vision for the future and everyone is pushing in the same direction to make Saudi Arabia one of the hubs for food manufacturing in the region,” said Hunter.
The first day of SaudiFood Manufacturing also saw the winners of the inaugural SaudiFood Manufacturing Awards announced. Aimed at recognizing innovative products and technologies that enhance productivity, offer greater convenience, and promote sustainability within the F&B manufacturing sector, the awards were organized in three categories. Brenntag won the Best Ingredients Innovation Award for its plant-based Greek-style cheese alternative, while Multivac scooped the Best Packaging Innovation Award for its TX series and smart services. DC Norris and Co. came out top in the Best Processing Innovation category for the DCN Jet Cook, which uses advanced steam technology for sustainable food production.
SaudiFood Manufacturing is affiliated with leading trade event Gulfood Manufacturing.

UAE-headquartered hospitality brand Leva Hotels, in collaboration with their local partners Siraj Holdings, is celebrating a significant milestone with the signing of its newest property, a luxe five-star hotel boasting 134 keys, nestled in the bustling heart of Riyadh’s Al-Olaya District.
In an exclusive partnership with Princess Dr. Nouf Mohammed Fahad Al-Saud — president of Dhaliliyah Group, Leva Hotels is embarking on a journey to set a benchmark for excellence in Riyadh’s vibrant hospitality landscape. This move signifies Leva Hotels’ evolution from a provider of four-star experiences to a brand offering luxury hospitality.
Saudi Arabia’s tourism sector is undergoing a transformative phase driven by Vision 2030 — the national economic diversification plan. With 150 million tourists expected by 2030 as stated by global real estate consultancy Knight Frank, the new hotel is strategically positioned to contribute to the Kingdom’s tourism growth trajectory, with a projected 320,000 rooms envisioned as part of Saudi Arabia’s ambitious tourism infrastructure development plans.
Leva Hotel Riyadh will present guests with breathtaking city vistas and a wealth of amenities, including an indoor pool, a meticulously appointed gym, two culinary destinations, and versatile event spaces comprising five meeting rooms and two grand ballrooms.
Conveniently positioned within close proximity to iconic landmarks such as the Al-Faisaliah Tower and the revered King Khalid Grand Mosque, the property ensures effortless accessibility to key destinations. With King Khalid International Airport a mere 31 km away, guests can anticipate seamless travel experiences, whether for business or leisure pursuits.
“We are delighted to unveil the debut of our premier five-star property in Riyadh, marking a significant milestone in our journey,” said J.S. Anand, founder and CEO of Leva Hotels. “Our partnership with Princess Nouf marks the culmination of meticulous planning and unwavering dedication to excellence in hospitality. Leva Hotel Riyadh stands as a testament to our unwavering commitment to elevating guest experiences and setting new industry standards.”
For business travelers seeking luxury and convenience, the hotel located in Al-Olaya, Riyadh’s main commercial area, is an ideal choice. Its proximity to key business centers and government offices makes it perfect for professionals visiting Riyadh. Additionally, culinary enthusiasts can indulge in a variety of international flavors and healthy dishes right at the hotel.
In a statement, Princess Nouf said: “The launch of Leva Hotel Riyadh signifies a new era of luxury hospitality in Saudi Arabia. I am confident that together, we will set new standards of excellence in the hospitality industry.”
The opening of Leva Hotel Riyadh marks a significant step forward for the brand, strengthening its footprint in Saudi Arabia alongside its two four-star hotels in Jeddah. Since its establishment in 2019, Leva has flourished to encompass 10 hotels and more than 550 keys throughout the MENA region. This expansion aligns with Leva Hotels’ strategic vision to redefine hospitality experiences and create lasting memories for guests across the globe.