Your guide to be top Saudi brands with global impact

Updated 27 March 2018
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Your guide to be top Saudi brands with global impact

JEDDAH: The main aim of Saudi Vision 2030, an ambitious plan unveiled by Crown Prince Mohammed bin Salman, is to diversify the economy of Saudi Arabia and to do away with the Kingdom’s reliance on oil income.
Since the beginning of the program, the government has taken major steps to achieve the primary goal of economic diversification. Steps are being taken to develop other sectors like health, tourism, entertainment and sports.
Many Saudi companies are globally known for their quality and high standards. They are undoubtedly major global brands. Following is some information on those established brands:

Saudi Aramco
A Saudi-owned petroleum and natural gas company and the second biggest in the world, previously known as the Arabian-American Oil Company until a royal decree changed its name in 1988.
Aramco was founded in 1933 as California-Arabian Standard Oil Company (CASOC) after an agreement between the Saudi government and Standard Oil of California (SoCal) for the latter to explore for oil in the Kingdom.
In 1950, Aramco began to share 50 percent of its profits with Saudi Arabia, till the Saudi government took hold of it in 1980, acquiring full control of the company and its stocks.
The company operates more than a hundred oil and gas fields, including the biggest onshore and offshore fields in the world, Ghawar and Safaniya. Its headquarters are situated in Dhahran in the Kingdom’s Eastern Province but it operates in several cities such as Jeddah, Yanbu and Rabigh.
On March 24, 2018, Aramco signed an agreement with the Massachusetts Institute of Technology (MIT) for sustainable development in the energy sector during the crown prince’s ongoing visit to the US.

SABIC
Saudi Basic Industries Corp. is a Saudi chemical manufacturing company. It is considered one of the largest chemical-producing companies worldwide, which deals in petrochemicals, agri-nutrients, metals and polymers. It operates in more than 50 countries and has a workforce of 35,000 employees globally.
SABIC was founded in 1976 by a royal decree to turn oil products into chemicals, fertilizers and polymers of use.
In 2002, SABIC Europe began its operations after acquiring a petrochemicals Dutch company called DSM.
On March 24, 2018, SABIC signed an agreement with MIT in Boston on pyrolysis research in natural gas during the crown prince’s US visit.

Maaden
It is the largest mining company in Saudi Arabia specializing in base metal and mineral resources. Formed by a royal decree in 1997, it has led to the development of the mineral sector and facilitation of railways and ports through which the company could export its goods to the market.
Maaden became a full-fledged Saudi company until 2008 when it sold 50 percent of its shares on the Saudi Stock Exchange otherwise known as Tadawul.
With its headquarters based in Riyadh, it has a number of subsidiaries in gold, aluminum, phosphate, industrial minerals, infrastructure, and magnesite, zinc and copper projects operating in other Saudi cities such as Jeddah, Madinah and Ras Al-Khair, an industrial city on the eastern coast.


SAMI
Saudi Arabian Military Industries (SAMI) is a Saudi-owned military industries company based in Riyadh and founded in May 2017 to supply military services and products and diminish Saudi Arabia’s dependence on foreign military products.
SAMI aims to contribute to the Saudi economy through the production of military products and raising employment rates.
SAMI is a supporting component of Vision 2030, aiming to localize the military industry and decrease foreign procurement by developing diverse technologies and products. It focuses on manufacturing and repairing aircraft as well as unmanned and military vehicles, ammunition for weapons and missiles, cyber systems and radars to battle electronic and cyber warfare.

General Entertainment Authority
A by-product of Vision 2030, the General Entertainment Authority (GEA) was formed through a royal decree by King Salman on May 7, 2016.
The inception of the GEA aims to build and expand the country’s entertainment sector.
It also contributes to the local economy by bringing foreign investors into the country, supports small- and medium-sized enterprises and creates work opportunities on a wider scale in the entertainment sector.
One of its notable accomplishments so far was the introduction of the global entertainment convention Comic Con, which took place for the first time in the Kingdom in February 2017.
It has since brought in numerous artists, Hollywood stars and international musicians in a wave that has altered the entertainment scene in the region.

General Sports Authority
Formerly known as the General Presidency of Youth Welfare and founded by late King Faisal’s royal decree in 1974, the General Sports Authority (GSA) was restructured in 2016 with a new vision that administers society’s participation in more physical activities, developing the sports industry and increasing facilities. It has also been including women in its development plans, appointing Princess Reema bint Bandar as vice president of women’s affairs in 2016 and introducing physical education classes to girls public school curriculum.
In its efforts to combine sports with entertainment, the GSA signed an agreement with TBS to bring the Japanese Takeshi’s Castle to the Kingdom by the end of 2018, as well as an agreement with WWE to instigate wrestling competitions in Saudi Arabia for the next 10 years.


Prince Faisal leads Saudi WEF delegation in Davos, highlights need for global cooperation

Updated 45 min 43 sec ago
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Prince Faisal leads Saudi WEF delegation in Davos, highlights need for global cooperation

  • Private sector, govt must work together to ensure long-term prosperity, Kingdom’s FM says  
  • 56th World Economic Forum annual meeting expected to draw 3,000 participants from almost 130 countries 

RIYADH: Saudi Arabia’s participation at the World Economic Forum annual meeting in Davos next week reflects its commitment to strengthening international cooperation to address global economic challenges, while supporting regional stability and sustainable development, the Kingdom’s foreign minister said on Saturday. 

In a statement to the Saudi Press Agency, Prince Faisal bin Farhan said Saudi Arabia believes close cooperation between governments and the private sector is essential to achieving sustainable development and long-term prosperity. 

He added that the Kingdom will continue expanding cooperation with international partners at WEF and beyond to better confront economic and environmental challenges. 

Prince Faisal said the Davos forum provided an important platform to enhance collaboration in areas such as institutional and human capacity-building, innovation, technology and scientific research, in line with the goals of Saudi Vision 2030. 

He highlighted the Kingdom’s focus on developing new business models to boost competitiveness and create investment opportunities. 

Led by Prince Faisal, a high-level Saudi delegation will attend the forum, which runs from Jan. 19-23 under the theme “A Spirit of Dialogue.” 

The delegation includes senior ministers responsible for finance, investment, economy and planning, commerce, tourism, industry and mineral resources, and communications and information technology, as well as Saudi Arabia’s Ambassador to the US, Princess Reema Bandar Al-Saud. 

Saudi officials will participate in bilateral meetings and public sessions to share the Kingdom’s experience under Vision 2030 and engage with leaders from government, business, and civil society on global stability and prosperity, SPA added. 

Saudi House will also return to Davos in 2026 after its debut last year, hosting more than 20 sessions focused on themes including investment, human capability, quality of life, and global collaboration. 

The 56th WEF annual meeting is expected to draw around 3,000 participants from nearly 130 countries, including about 60 heads of state and government.