Smartphones from the Huawei Mate10 Series and the new Huawei Nova 3e are ideal to be given as gifts to mothers on their special day.
“A mother symbolizes paramount sacrifice and generosity. She does not brag about her leading role in the family. Therefore, on her special day, she deserves to accessorize her hand with one of the most beautiful and elegant smartphones. This is to show appreciation and admiration for her kindness toward her children and the many sacrifices she makes to see them happy,” Huawei said in a press release.
Smartphones from the Huawei Mate10 Series and the new Huawei Nova 3e are considered to be the perfect phones for turning beautiful memories into photos.
“A mother is usually the last person to capture special moments with a traditional photo or a selfie, even though she loves taking pictures of her family to have them with her all the time and enjoy without worrying about editing or finding the perfect filter for them,” the company said.
“With the Huawei Mate10 Series and Huawei Nova 3e HD smart cameras, a mother can take the most beautiful photos of her happy moments with her children as well as have perfect photos that accentuate natural beauty for everyone to look perfect.”
The smartphones are equipped with technology that allows contouring the face’s features, enhancing the skin color, reducing wrinkles and even hiding acne to give the skin a healthier and fresher look, in addition to increasing the size of the eyes and highlighting the eyelashes, making them look thicker.
Moreover, the fact that children move a lot while taking their photos, makes shooting with a phone camera challenging.
However, with the Huawei Mate10 Series and Huawei Nova 3e, a mother would be able to capture every moment, thanks to the AI-supported feature in the Huawei Mate10 Series that enables fast capturing of moving objects and reduces noise, making photo taking of moving objects easier and clearer even at night or with dim lighting. Huawei Nova 3e is now available for pre-order in the Kingdom.
Huawei Mate10 Series and Nova 3e: Perfect presents for Mother’s Day
Huawei Mate10 Series and Nova 3e: Perfect presents for Mother’s Day
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
