Saudia Cargo has received the International Air Cargo Marketing Award at this year’s Air Cargo India (ACI 2018).
At the gala awards night during the ACI 2018 held on Feb. 21 at the Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that have stirred business results.
These include Fly Fashion in Paris, which is specifically tailored for the global garment industry, Fly Perishables and Fly Flowers in Johannesburg for the African market, Fly Pharma in Munich and so on.
Saudia Cargo’s Global Marketing Manager Adel Sallam said: “It’s all about reading the trends of what the cargo customers will need in the future by building marketing infrastructure and engaging with their experience.”
He added: “Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ is taken quite literally by Saudia Cargo. It has made the customers understand the challenge we put ourselves through. When we are in sync with our customers, they realize that Saudia Cargo is coming closer to them like never before.”
R.K. Patra, group editor-in-chief of STAT Media Group, organizers of the event, said: “Our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that we have started to approach the customers’ needs at an insightful level facilitating customers to find and understand more about the company’s services and facilities.”
Saudia Cargo is now the leading freight carrier serving the industry.
An independent company with more than 20 freighter destinations with its own fleet modern freighters, it also operates using the cargo bay of Saudi Arabian Airlines’ 127 mostly wide-body passenger aircraft plying across 52 destinations in four continents.
In 2017, Saudia Cargo won the International Cargo Airline of the year in Africa in February and the Air Cargo Industry Achievement Award in Munich in May.
Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018
Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018
Preventive care: rethinking everyday health in Saudi Arabia
In Saudi Arabia, a quiet revolution is reshaping the way people think about health. It is not happening in operating rooms or emergency wards — it is unfolding in homes, schools, and communities. It is imperative we ask ourselves: what if health began long before the doctor’s visit? What if the most powerful interventions were the ones we made every day — at home, at school and in our communities?
This philosophy is at the heart of Haleon’s work in Saudi Arabia, where the consumer healthcare company is helping redefine what it means to be healthy. It is not just about curing illness; it is about preventing it. It is not just about access; it is about empowerment. And it is not just about innovation; it is about inclusion.
Prevention as a national imperative
Saudi Arabia’s Vision 2030 and its Health Sector Transformation Program have placed preventive care at the center of the national strategy. This is not just policy — it is a paradigm shift. From chronic disease management to oral hygiene education, the Kingdom is investing in initiatives that help people stay healthy, not just get treated.
This shift is especially critical in a region where lifestyle-related conditions like diabetes, heart disease, and obesity are on the rise. By promoting healthier habits and early intervention, Saudi Arabia is not only improving individual outcomes, it is reducing long-term strain on hospitals and clinics.
From awareness to action
Health literacy remains one of the most overlooked barriers to better outcomes in the pursuit toward preventive health, with low health literacy associated with 2.8 times higher health costs per person. By focusing on everyday habits, Haleon is shifting the narrative from reactive care to proactive wellness.
Darśana Nair, general manager of Haleon Saudi Arabia, said: “When people understand their health, they’re empowered to protect it.”
This belief drives Haleon’s broader investment in wellness, including its Pain Management Institute, a resource hub for both professionals and patients navigating chronic pain. With 70 percent of its Saudi business dedicated to over-the-counter products, Haleon is championing accessible, preventive care that meets people where they are.
Inclusivity as a strategy
Haleon’s commitment to health equity is evident in its outreach; the company ensures that no community is left behind. Arabic-language materials and culturally tailored programs make health information more relevant and actionable, breaking down barriers and building trust.
Global roots, local impact
Headquartered in Jeddah, Haleon has built a workforce that is nearly 50 percent Saudi nationals and invested in local manufacturing, including the production of Panadol in the Kingdom. This localization strategy strengthens supply chains, supports job creation, and aligns with Saudi Arabia’s broader goals for industrial growth and economic resilience.
“Our collaboration with the Ministry of Investment to localize Panadol manufacturing is just one example of how we support job creation, industrial growth, and supply chain resilience,” said Nair. “By promoting prevention and self-care, we also help reduce the long-term burden on hospitals and make the healthcare system more sustainable for everyone.”
A new era of everyday health
Haleon’s work in Saudi Arabia is more than corporate strategy — it is a vision for the future. “We believe that better everyday health is possible for everyone,” Nair said. “Working alongside our partners and communities, we are proud to support Saudi Arabia’s vision for the future.”
- The writer, Darsana Nair, is general manager at Haleon.
