The Saudi Dental Society and Colgate have kicked off a month-long campaign to improve oral hygiene across the Kingdom, as part of their joint commitment to raising nationwide standards.
‘Oral Health Month’, the joint community focused initiative, launches on the back of a recent survey commissioned by Colgate, which revealed that more than 75 percent of residents across the Kingdom admitted to visiting a dentist only when they are in pain and need treatment.
Speaking at a press conference to announce the annual Oral Health Month campaign, Dr. Fahad Al-Shehri, president of the Saudi Dental Society, urged the dental care industry to support their drive to raise awareness of preventive oral care habits across the Kingdom.
“With more than three-quarters of the population yet to adopt proactive dental care practices, it is evident that there is still a major need for change in the way residents approach oral care. Through community led initiatives, such as Oral Health Month, we hope to increase awareness among residents of all ages, especially the younger generation, allowing them to start implementing healthier oral care habits early on in life,” said Al-Shehri.
The effects of poor oral care was further highlighted through the recent survey when almost 50 percent of respondents confirmed they felt that having bad teeth impacted their overall health — which ultimately impacts one’s overall self-confidence.
“We want to encourage everyone, especially the youth across the Kingdom, to smile more and feel confident enough to smile without worrying about the condition of their teeth,” said Marios Trikides, marketing director, Colgate.
Residents can visit the campaign’s website www.colgateamanah.com to book a free dental appointment at their closest community clinic.
Colgate will be running road shows across Riyadh, Dammam and Jeddah with dental check-up booths set up across several malls that allow mall-goers and families the chance to have a free dental check-up.
Saudi Dental Society, Colgate kick off ‘Oral Health Month’
Saudi Dental Society, Colgate kick off ‘Oral Health Month’
Arab Investment launches new corporate identity
The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.
The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.
Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”
He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.
CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.
Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”
He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.
