The Saudi Dental Society and Colgate have kicked off a month-long campaign to improve oral hygiene across the Kingdom, as part of their joint commitment to raising nationwide standards.
‘Oral Health Month’, the joint community focused initiative, launches on the back of a recent survey commissioned by Colgate, which revealed that more than 75 percent of residents across the Kingdom admitted to visiting a dentist only when they are in pain and need treatment.
Speaking at a press conference to announce the annual Oral Health Month campaign, Dr. Fahad Al-Shehri, president of the Saudi Dental Society, urged the dental care industry to support their drive to raise awareness of preventive oral care habits across the Kingdom.
“With more than three-quarters of the population yet to adopt proactive dental care practices, it is evident that there is still a major need for change in the way residents approach oral care. Through community led initiatives, such as Oral Health Month, we hope to increase awareness among residents of all ages, especially the younger generation, allowing them to start implementing healthier oral care habits early on in life,” said Al-Shehri.
The effects of poor oral care was further highlighted through the recent survey when almost 50 percent of respondents confirmed they felt that having bad teeth impacted their overall health — which ultimately impacts one’s overall self-confidence.
“We want to encourage everyone, especially the youth across the Kingdom, to smile more and feel confident enough to smile without worrying about the condition of their teeth,” said Marios Trikides, marketing director, Colgate.
Residents can visit the campaign’s website www.colgateamanah.com to book a free dental appointment at their closest community clinic.
Colgate will be running road shows across Riyadh, Dammam and Jeddah with dental check-up booths set up across several malls that allow mall-goers and families the chance to have a free dental check-up.
Saudi Dental Society, Colgate kick off ‘Oral Health Month’
Saudi Dental Society, Colgate kick off ‘Oral Health Month’
Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah
Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.
The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.
The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.
The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.
Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.
During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.
The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.
The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.
This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.
Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.
