The photo that showed Vietnam War’s human toll

This April 1968 file photo shows the first sergeant of A Company, 101st Airborne Division, guiding a medevac helicopter through the jungle foliage to pick up casualties suffered during a five-day patrol near Hue, April 1968. Two soldiers in the photo, Dallas Brown, bottom, and Tim Wintenburg, far right, recently reunited to talk about the iconic photo and the war. (AP)
Updated 14 February 2018
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The photo that showed Vietnam War’s human toll

FORT CAMPBELL: Dallas Brown can still see the bullets coming for him 50 years later, smacking into the dirt at his feet as north Vietnamese soldiers fired on his platoon during an ambush deep in the jungle.
Minutes later, as the deadly firefight wound down, Brown and his fellow soldiers in the 101st Airborne would be immortalized.
In one of the most searing images of the Vietnam War, Brown grimaces as he lies on the ground with a back injury. Not far away, a platoon sergeant raises his arms to the heavens, seemingly seeking divine help.
Landing on the front page of The New York Times, the black and white image by Associated Press freelancer Art Greenspon gave Americans back home an unflinching look at the conditions soldiers endured in what would become the war’s deadliest year. Captured on April 1, 1968, it was nominated for a Pulitzer Prize and appeared prominently in Ken Burns’ recent Vietnam War documentary.
But for the young Americans who have decided to talk about it a half-century later, it was merely a moment in another sweltering day in a Southeast Asian jungle with well-hidden enemies all around. Some of them have spent years putting the experience in perspective.
“When I look at that picture now, I say, ‘If I can survive that, I can survive anything,’” said Tim Wintenburg, who in the photo helps carry a wounded soldier over jungle hacked away to create a helicopter landing zone.
Sgt. Maj. Watson Baldwin has his arms raised to guide in a helicopter that would take away the wounded men, including one shot in the leg by the Vietnamese soldier who was firing at Brown. Baldwin died in 2005, according to Fort Campbell officials who recently tracked down soldiers in the photo.
Brown, who lives near Nashville, and Wintenburg, of Indianapolis, met with an Associated Press reporter at Fort Campbell in Kentucky to recount the events surrounding the photo — their first news media interviews ever on the war.
After he received his draft notice in 1965, Wintenburg visited a recruiting office and was told he looked “like Airborne material.”
By early 1968, he was 20 years old and on the front lines.
Brown, who was 18 when he landed in Vietnam, remembers being inspired by “The Ballad of the Green Berets.” He was encouraged to go through airborne training. Both men ended up at Fort Campbell, home of the 101st Airborne.
In the spring of 1968, Brown and Wintenburg’s squad was in the dangerous A Shau Valley on a weeks-long “search and destroy” mission, meaning they never took prisoners. Firefights were commonplace.
Brown recalls their battalion commander, a lieutenant colonel, telling them before one mission: “You get a body count, you get a prize.”
“To my knowledge we might have taken a handful of prisoners the whole time we was in Vietnam,” Brown said.
The soldiers were hiking up a slippery mountain trail after a monsoon when they paused to eat lunch.
Brown, sitting on his rucksack with his M-16 rifle across his lap, thought he saw a sapling move down a ravine. He didn’t feel any wind. He switched his rifle to full-automatic as an enemy fighter stepped into view.
Known in the platoon as “hillbilly” for his Tennessee drawl and proficiency with a rifle, Brown fired on the first north Vietnamese soldier, killing him and then another behind him. He was reloading when a third enemy fighter fired back.
“You know, you see these movies where you see clods of dirt jumping up? I could see them, I mean they was coming right at me and that’s when I got off that rucksack,” Brown said. “I thought, this guy, he means to kill me as sure as the world.”
Brown lunged for cover, and a bullet struck the leg of a soldier who had been behind him. Once the ambush was put down, Brown carried the wounded man up the hill, injuring his back on the way.
Brown grimaced as the photo was snapped. Wintenburg, who had lost his helmet, helped the wounded soldier up to the landing spot. He glanced back toward Greenspon.
Greenspon now lives in Connecticut. He declined to be interviewed, saying the soldiers should always be the focus of any story about the photograph.
Brown and Wintenburg each spent about a year in Vietnam, and both men struggled with anxiety for years. But now, 50 years later, they relish opportunities to reunite with fellow 101st Airborne members.
Brown has a copy of the photo hanging in his home, and he has plenty of stories of how he convinced relatives and friends that he is in it. A few years ago, Brown’s granddaughter and her boyfriend — now her husband — asked about it. Seeing it through their eyes reminded him of the growing pride he now takes in his piece of history.
Wintenburg shares that pride, though he is perhaps more sanguine about what led him to that moment.“We didn’t really have a choice back then,” he said. “We did what we had to do.”


Saudi Media Forum urges ethical coverage as crises redefine Arab journalism

Updated 04 February 2026
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Saudi Media Forum urges ethical coverage as crises redefine Arab journalism

  • Raw news without context can mislead audiences and distort credibility, experts say

RIYADH: Arab media was born in crisis and shaped by conflict rather than stability, Malik Al-Rougi, general manager of Thaqafeyah Channel, said during the Saudi Media Forum in Riyadh on Wednesday.

Al-Rougi was speaking during a panel titled “Media and Crises: The Battle for Awareness and the Challenges of Responsible Coverage,” which examined how news organizations across the region navigated credibility and professional standards amid fast-moving regional developments.

“Today, when you build a media organization and invest in it for many years, a single crisis can destroy it,” he said.

Referring to recent events, Al-Rougi said that he had witnessed news channels whose credibility “collapsed overnight.”

“In journalistic and political terms, this is not a process of news production. It is a process of propaganda production,” he said. “The damage caused by such a post … is enormous for an institution in which millions, perhaps billions, have been invested.”

When a media outlet shifts from professionalism and credibility toward “propaganda,” he added, it moves away from its core role. 

Saudi media leaders, journalists, and experts gathered at the Saudi Media Forum in Riyadh to discuss credibility, ethics, and innovation. (AN photo by Huda Bashatah/Supplied)

“A crisis can work for you or against you,” Al-Rougi added. “When, in the heart of a crisis, you demonstrate high credibility and composure, you move light-years ahead. When you fail to adhere to ethical standards, you lose light-years as well.”

Abdullah Al-Assaf, professor of political media studies at Imam Muhammad bin Saud Islamic University, said that in many crises across the Arab world, agendas and directives had often prevailed over professionalism.

“Credibility was buried,” he added.

Hasan Al-Mustafa, writer and researcher at Al-Arabiya channel, said that raw information could be subject to multiple interpretations if not placed within a proper political, security, historical or geographical context.

He added that such an approach was urgently needed during periods of political and security volatility in the Middle East. 

When, in the heart of a crisis, you demonstrate high credibility and composure, you move light-years ahead. When you fail to adhere to ethical standards, you lose light-years as well.

Malik Al-Rougi Thaqafeyah, Channel general manager

“This objectivity, or this reliability, is a great responsibility,” Al-Mustafa said. “It is reflected not only in its impact on the audience, but also on the credibility of the content creator.”

Al-Mustafa warned against populism and haste in coverage, saying that they risked deepening crises rather than providing informed public perspectives.

He also said that competition with social media influencers had pushed some traditional outlets to imitate influencer-driven models instead of strengthening their own professional standards.

“Our media has been crisis-driven for decades,” he said, describing much of the region’s coverage as reactive rather than proactive.

During a separate panel titled “The Official Voice in the Digital Age: Strategies of Influence,” speakers discussed how rapid technological and social changes were reshaping the role of institutional spokespersons.

Abdulrahman Alhusain, official spokesperson of the Saudi Ministry of Commerce, said that the role was no longer limited to delivering statements or reacting to events.

“Today, the spokesperson must be the director of the scene — the director of the media narrative,” he said.

Audiences, he added, no longer accept isolated pieces of information unless they were presented within a clear narrative and structure.

“In the past, a spokesperson was expected to deliver formal presentations. Today, what is required is dialogue. The role may once required defense, but now it must involve discussion, the exchange of views, and open, candid conversation aimed at development — regardless of how harsh the criticism may be.”

He said that spokespersons must also be guided by data, digital indicators and artificial intelligence to understand public opinion before speaking.

“You must choose the right timing, the right method and the right vocabulary. You must anticipate a crisis before it happens. That is your role.”

Abdullah Aloraij, general manager of media at the Riyadh Region Municipality, said that the most important skill for a spokesperson today was the ability to analyze and monitor public discourse.

“The challenge is not in transferring words, but in transferring understanding and impact in the right way,” he said.