Mazin Batterjee, vice chairman, Jeddah Chamber of Commerce and Industry (JCCI), inaugurated Pakistan Citrus Week at Manuel Supermarket in Jeddah. The other guests of honor included Abdullah Al-Dervish, chairman Manuel, and Khalid Al-Dervish, CEO of Manuel Supermarket.
The event was attended by a large number of people, including leading businessmen, foreign diplomats, media officials and the valued customers of Manuel supermarket.
The citrus-promotional campaign was organized by the Pakistani Consulate in collaboration with Manuel Supermarket Jeddah and Al-Rafique Group.
Batterjee appreciated the consulate’s efforts in this regard, adding that the JCCI is encouraging and supporting such initiatives in the city. He assured his complete support in promoting business ties with Pakistan.
Consul General Shehryar Akbar Khan said Pakistan is the sixth largest producer of Kinnow and oranges in the world, with around two million tons annually produced. Pakistan has a large number of farms, which are processing the fruit according to the global standards.
Khan said the event is an interactive campaign at the sale point between the seller and buyer to introduce Pakistani Kinnow to Saudi consumers. He appreciated the partnership between the Al-Rafique Enterprises, management of Manuel supermarket and the commercial section of the consulate for organizing the event. He also thanked Manuel Super Market for promoting Kinnow in the Kingdom.
The event displayed a large collection of Kinnow along with a variety of delicacies made from it.
The event will include in-store promotion and display of Kinnow. Customers can buy different variety of the fruit from all Manuel supermarkets at promotional rates.
Pakistan Citrus Week attracts large number of fruit lovers
Pakistan Citrus Week attracts large number of fruit lovers
Saudi Arabia world’s safest and most attractive investment destination, says chairman of Sumou Holding
Saudi Arabia has emerged as one of the world’s safest and most attractive destinations for investment, supported by the strength and resilience of its economy, according to Ayed bin Farhan Al-Qahtani, chairman of Sumou Holding.
Al-Qahtani said the Kingdom’s economy has consistently demonstrated its ability to navigate global and regional crises. He noted that Saudi Arabia has historically adapted to challenging conditions and emerged stronger, thanks to prudent economic policies and effective governance, both of which have reinforced the market’s financial strength. Al-Qahtani added that Saudi Vision 2030 has reshaped the structure of the national economy by diversifying income sources and leveraging the country’s core strengths, creating a more flexible and sustainable economic environment capable of withstanding global volatility.
According to Al-Qahtani, business activity across Saudi Arabia continues to operate normally despite current global uncertainties, highlighting the adaptability and experience of Saudi companies across multiple sectors.
Sumou Holding currently manages an investment portfolio valued at about $10 billion. Al-Qahtani said that the group plans to expand its investments in the Kingdom while seeking to attract additional foreign capital through international partnerships and joint ventures.
The company is evaluating a range of new opportunities across key sectors and particularly in real estate, which Al-Qahtani described as one of the most secure and attractive investment sectors in the Saudi market amid rising demand for residential, commercial, and development projects.
Saudi Arabia’s property market has also undergone significant regulatory reforms aimed at boosting its appeal to international investors. A new foreign property ownership law, which came into effect in early 2026, allows non-Saudis — individuals and companies, residents and non-residents — to own residential, commercial, and agricultural properties across designated areas of the Kingdom.
The framework will increase capital inflows into the real estate sector while introducing specific ownership rules for the holy cities of Makkah and Madinah, two markets Al-Qahtani said remain among the most secure and globally attractive for long-term investment.
Sumou Holding owns two companies listed on the Saudi Exchange: Sumou Real Estate Co. and Ader Real Estate Co.
Al-Qahtani added that the group’s international arm, Ader Global, is building partnerships with global investors and directing capital toward promising opportunities in the Saudi market, reinforcing the Kingdom’s role as a regional hub for investment and multinational companies.
With its strong regulatory framework, investment security, and continued government support for the private sector, Saudi Arabia is well positioned to attract further foreign capital in the coming years, Al-Qahtani said, cementing the country’s status as a leading global investment destination both today and in the future.
