Behind the smart gadgets, Amazon and Google are waging war

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The Industrial Technology Research Institute's companion robot plays Scrabble with attendees at CES International on Jan. 10, 2018, in Las Vegas. (AP Photo/Jae C. Hong)
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People look at home appliances that can be controlled by Amazon's Alexa at the LG booth during CES International on Jan. 9, 2018, in Las Vegas. (AP Photo/John Locher)
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The Eyesee inventory drone is displayed during a press event for CES 2018 at the Mandalay Bay Convention Center on January 7, 2018 in Las Vegas, Nevada. (Alex Wong/Getty Images/AFP)
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SYOS 3D printed custom saxophone mouthpieces are displayed during a press event for CES 2018 at the Mandalay Bay Convention Center on January 7, 2018 in Las Vegas, Nevada. (Alex Wong/Getty Images/AFP)
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The latest generation of the Sony robotic pet, Aibo, is on display during a press event for CES 2018 at the Mandalay Bay Convention Center on January 8, 2018 in Las Vegas, Nevada. (Alex Wong/Getty Images/AFP)
Updated 11 January 2018
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Behind the smart gadgets, Amazon and Google are waging war

LAS VEGAS: The flash of the CES technology show in Las Vegas is all about robots, drones and smart gadgets. But its subtext is all about Google versus Amazon.
Both companies usually shun conventions like CES, preferring to debut gadgets at their own press events. But these tech giants have built an imposing presence here this year as they work to weave their voice-operated digital assistants more deeply into our personal lives.
Google has plastered digital billboards and the Las Vegas Monorail with the “Hey Google” wake-up command. It’s announced a range of new gadgets featuring its assistant on everything from smart displays to pressure cookers. And it’s sent out the clowns — a jumpsuit-wearing army of advertising associates wearing brightly-colored Converse sneakers and hovering around partner firms’ booths to explain how Google’s technology works.
Amazon, which grabbed an early lead in this market, opted for a more subtle approach. Instead of an advertising blitz, its Alexa digital assistant has merely been popping up regularly in “smart” products across the convention — everything from mirrors and toilets to headphones and car dashboards.
Executives from both companies have also been turning up at press conferences held by other companies such as Panasonic, LG and Toyota. “What we’re seeing is heavy competition between all the personal assistants,” says Gartner analyst Brian Blau.

THE STAKES
The two companies — and to a lesser extent, Apple, with Siri, and Microsoft, with Cortana — are waging a fierce struggle to establish their assistants as de facto standards for a new generation of voice-controlled devices. It’s similar in some respects to the decade-old battle between the iPhone and Google’s Android system in smartphones, or to the much older fight between Apple’s Mac computers and Microsoft’s Windows PCs.
Both companies see the competition in existential terms. Getting shut out of voice devices could imperil Google’s lucrative digital-advertising business, the source of its financial strength. Amazon, meanwhile, wants to ensure that its customers can directly access its “everything store” in contrast to now, when they mostly shop via devices and software systems controlled by Amazon’s rivals.
For consumers, meanwhile, the spread of these assistants offers new convenience in the form of an ever-present digital concierge. But there could also be some uneasiness about revealing even more about their habits, preferences and routines to distant computers that are always listening for their commands.

THE EVERPRESENT COMPUTER
In a video presentation by LG, one consumer cooks while reading a recipe from the smart screen of the company’s voice-activated robot CLOi. Another prepares to embark on a vacation and shuts off her lights by saying, “Hey, Google, I’m leaving.”
Google said this week it’s integrating its voice assistant to allow remote control of some settings in Kia and Fiat Chrysler vehicles, while Toyota announced a similar arrangement with Amazon that enables drivers to ask Alexa turn the heat up at home before they arrive.
But these smart products can — and sometimes do — support multiple assistants. Toyota Connected CEO Zack Hicks told reporters that “we’re not exclusive” with Amazon, and that nothing prevents Toyota from partnering with others.
General Electric is showing off a suite of smart kitchen gizmos that connect its “Geneva” voice assistant to those of Amazon and Google. For example, you can preheat your oven by saying, “Alexa, tell Geneva to preheat the upper oven to 350.” China’s Baidu on Monday announced it was integrating its voice assistant into a lamp speaker and dome ceiling lights.
Whether people will truly pay more for the ability not to walk over and flip a switch themselves is unclear. But manufacturers aren’t taking the chance that they’ll be left behind if one or the other assistant becomes dominant.
“Five years ago, no one could predict what was going to happen with the smart home,” says LG Electronics USA marketing vice president David VanderWaal. “Five years from now, we’re not quite sure either. So this open partner, open platform system, is definitely the way to go.”

THE RUNNERS UP
For the moment, voice competitors to Amazon and Google remain largely in the wings.
Microsoft’s Cortana assistant, which is available on PCs running Windows 10, allows hundreds of millions of users to search the web using Bing. But it hasn’t been a huge factor in gadget announcements leading up to CES. In fact, Alexa is even starting to encroach on Cortana’s turf by making its way onto some PCs.
Apple hasn’t been prominent this year, either. But many manufacturers have adopted its HomeKit software in order to ensure they’ll work easily with iPhones and Siri. Apple, however, had to push back release of the HomePod, its almost-$350 smart speaker, until “early” this year; it was originally scheduled for December 2017.
Some analysts also say it’s too soon to rule out Bixby, Samsung’s AI assistant, which the company vowed to make a more central part of all its connected devices by 2020.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.