By running her own brand and selling her own specially-formulated creations using high-quality natural ingredients, Sarah Al-Wassia, founder and owner of Nanu Body products, shows that a little innovation can go a long way.
The beauty entrepreneur set out to create a brand that focuses on creating natural, handmade products in Saudi Arabia in 2014, but launched it to the public in 2015 and has not looked back since.
“Skincare is my passion! I always had an interest in creating something related to it and the transition from being a graphic designer to creating natural body products was a big decision,” she told Arab News, explaining that as well as being a wife, mother and entrepreneur, she is also currently studying for a master’s degree in nutrition and herbal medicine.
The road to success was not easy, however.
“It had some level of turbulence, but as the saying goes ‘rough seas make better sailors.’ I worked hard and learned to appreciate my unique journey in the skincare industry,” she said.
“Besides being interested in nature and natural products, health and nutrition have always been a major part of my life… I wanted to take it further by focusing on what I apply on my skin. Hence, the idea of creating my very own natural handmade body products came and Nanu Body was launched.”
When asked about her inspiration, Al-Wassia said that her family and her love for nature inspired her the most. In addition to this, certain essential oils motivated her to develop products for the benefit of people’s skin.
“Every recipe starts as a vague idea, which is transformed into a prototype that undergoes several testing stages. Also, most of the time, I use them on myself for a while before it gets commercialized, in order to ensure a high quality natural products,” she said.
The first product line that Nanu Body released was the body scrub collection, which was a great success. By then, other products, including body butter, deodorant, soap, fragrance and lip balm, had completed the testing phase and were released.
“Though the formulation development process is extensive, I make sure to take notes as to what I feel is missing and then slowly add more components to the products,” Al-Wassia explained.
She advised customers wanting to transition from conventional cosmetics to natural products to be aware and attentive of natural products and keep a track of what they hear and read about natural beauty products as well as do their own research. It is important to have an understanding of particular ingredients or to have knowledge about what to avoid in order having a true conviction that natural beauty care products are right for anyone.
The beauty businesswoman is involved in every step of the process, from product concepts to sales plans. She even played a major role in sourcing raw materials from the US to ensure all her products are natural.
“I have no other go-to beauty products. I am 100% natural and this motivates me more to create natural products that are chemical free. Besides, I am obsessed with quality so I can make the best, most effective skincare. If there is something in my life that I would like to replace with a handmade alternative, it would be make-up. (I would like to introduce) natural cosmetics at Nanu Body. Thus, we are looking at possibly launching that in near future,” she revealed.
Sharing her opinion on being compared to high-end makeup brands, she said that Nanu Body is a natural, handmade body product and cannot be likened to any make-up brands on the market.
When asked what her favorite product is, she chose Nanu Body Butter due to its rich texture and the natural ingredients that moisturize the skin. She also shared news of the recent launch of Nanu Body’s latest product, a body salve that also acts as a natural mosquito repellent — perfect for the winter months when many across the region spend more and more time outdoors.
“This year, it’s been tough, we have gone through many ups and downs like any other business,” she revealed. “But the key is to accept that life will not always be perfectly balanced. The most important thing in life is to focus and not sweat the small stuff. We managed to launch our products in two shops in Jeddah and that was a goal we achieved against all odds.
“I was up for the challenges and could surpass them with hard work and effort,” she added.
Al-Wassia says she has been surprised by the number of people in the country who have shown an interest in handmade natural body products and the level of brand loyalty that has been shown to Nanu Body.
“At Nanu Body, the customer is always right and we love to hear feedback from our customers, whether it is good or bad. We take our costumers comments into consideration and use the feedback in our product development,” she said.
Reinventing Jeddah’s beauty industry
Reinventing Jeddah’s beauty industry
Sofia Boutella dazzles at London ‘Rebel Moon’ screening
DUBAI: French-Algerian actress Sofia Boutella turned heads at the UK premiere of her film “Rebel Moon — Part 2: The Scargiver” in London this week.
Boutella wore a black suit from British fashion designer Stella McCartney with a cropped satin blazer and low-rise straight-leg trousers. She styled her short, dark hair in loose waves, complemented by dramatic cat-eye makeup.
In the sci-fi adventure — a sequel to last year’s “Rebel Moon — Part One: A Child of Fire” — which debuted on Netflix April 19, a peaceful colony on the edge of a galaxy finds itself threatened by the armies of a tyrannical ruling force.
Kora, played by Boutella, has assembled a small band of warriors — outsiders, insurgents, peasants and orphans of war from different worlds who share a common need for redemption and revenge, and must band together to fight the Motherworld.
Snyder previously spoke about the two-part epic space opera at Netflix’s Tudum global fan event in Brazil, where he showcased a behind-the-scenes look into the making of the film, based on a concept he has been developing since college.
“I’ve been working on this story for quite a while,” Snyder said on stage, according to Deadline. “It’s about a group of farmers on the edge of the galaxy that get visited by the armies of the Motherworld, who are the bad guys. The farmers have to decide to fight or submit.”
He continued: “I don’t want to give it all away, but if they had decided to fight, let’s say that was an option, they would have to travel around the galaxy to find warriors to fight with them. And so, it had us traveling quite a bit.”
Kora is not Algiers-born Boutella’s first role as a sword-wielding extraterrestrial. The actress, who at the age of 10 fled to Paris with her family during the Algerian civil war, is known for her breakout performance in the Oscar-nominated film, “Star Trek Beyond,” in which she portrayed the fierce alien warrior, Jaylah.
Rami Kadi unveils dazzling couture collection in AlUla
DUBAI: Lebanese designer Rami Kadi presented his latest haute couture collection on Friday in AlUla with star-studded guests.
His summer/spring designs offered something for everyone. The dresses showcased a variety of necklines, ranging from halter gowns and plunging V-shaped dresses to off-the-shoulder styles, strapless designs and more.
The dresses, crafted from fabrics such as tulle, chiffon and crepe, exuded voluminous, glitzy and metallic aesthetics. However, there were also satin options and simpler designs available.
The collection boasted a palette of pastel hues including pink, peach, blue, green, purple, and an array of other colors such as off-white, beige, silver and gold.
The show was a collaboration between Kadi and AlUla moments. It was attended by Lebanese superstar Najwa Karam, Saudi actress Mila Al-Zahrani, Tunisian actress Dorra Zarouk, and Saudi influencers Nojoud Al-Rumaihi and Lama Alakeel.
Malak Mattar aims to raise Gaza awareness with Venice exhibition
- The Palestinian artist hopes her show in Venice, coinciding with the biennale, will further raise awareness of the horrors being perpetrated in Gaza
DUBAI: In the art world this week, all eyes will be on Venice. The Italian city will inaugurate the 60th edition of its namesake biennale, arguably the world’s most prestigious art event, on Apr. 20. Coinciding with the biennale is the opening of an intimate exhibition by the Palestinian painter Malak Mattar, who hopes to shed light on the atrocities unfolding in her native city of Gaza on an international stage.
Mattar’s parents and two younger siblings were recently safely evacuated from Gaza to Egypt. “A burden has been lifted but I still have family members there,” she tells Arab News from Alexandria, where she has been reunited with her family. “The past six months have been a nightmare, to be honest. The situation has been going on for this long because people have become numb and desensitized.”
This won’t be the first time that 24-year-old Mattar has shown her work in Italy, but her exhibition at Venice’s Ferruzzi Gallery during the biennale opening is a significant milestone in her career, which is going from strength to strength.
“This might be the most important exhibition that I’ve ever done in my life,” she says. It all began with a chance encounter at her previous exhibition in London.
Dyala Nusseibeh, director of Abu Dhabi Art, and a prominent figure in the regional art scene, was in attendance and later approached the young artist with a proposal of setting up an exhibition in Venice. “I told her, ‘Of course, let’s do it.’ I was so happy,” she recalls. “I’m grateful to Dyala for making this happen in a short period of time.”
Her exhibition, which runs until June 14, is called “The Horse Fell off the Poem.” It features one large-scale painting and seven smaller charcoal drawings, showing harrowing images of victims. The show’s title is based on one of the late Palestinian poet and resistance writer Mahmoud Darwish’s works.
“(Darwish) is part of our individual and collective identity,” says Mattar. “We grew up with his poems, his voice and his story. He was so close to us, like a family member. I still remember his death (in 2008) and it was really hard. His poems are timeless and you can always relate to them, especially now.”
Previously called “Last Breath”, the large-scale painting has been retitled “No Words.” The black-and-white image depicts hellish and disturbing scenes of loss, chaos, deterioration and death. Mattar doesn’t hold back.
“The horse has a symbolism and a place in the current time of war,” Mattar previously told Arab News. “Its role has changed from carrying fruits and vegetables to being an ambulance. There’s a strength and hardness to a horse, which is how I also see Gaza; I don’t see it as a weak place. In my memory, I think of it as a place that loves life. It always gets back on its feet after every war.”
She is aware that her works could stir controversy. That tends to be the case at the biennale, which is renowned for addressing socio-political issues. This year’s theme is “Foreigners Everywhere.”
“Any reaction is good, whether negative or positive,” Mattar says. “If the work doesn’t elicit any reaction, then the work is not effective.”
Mattar believes that her works are being shown at a time when freedom of expression about Palestine is limited. This has affected the art world too. In recent months, a US university exhibition of works by the veteran Palestinian artist Samia Halaby was cancelled, the auction house Christie’s withdrew a couple of paintings by Lebanese painter Ayman Baalbaki from a sale (one of them depicted a man in a red and white keffiyeh), and there were calls from the general public to cancel the Israeli national pavilion at the Venice Biennale.
“The art world is so black and white,” says Mattar. “There is no freedom to express yourself. There are always restraints. So, for “No Words” to be (shown in the same place and at the same time) of the biennale is important. The genocide is still happening. It’s not ending. (These works) are not a reflection of a time that already happened — it’s happening at the moment. The best time to show them is now.”
Kesha champions Lebanese eyewear brand By Karen Wazen
DUBAI: US singer and songwriter Kesha was spotted this week wearing black sunglasses from Lebanese eyewear label By Karen Wazen.
Kesha sported the Blaze shades, which boast a cat-eye shape with flat lenses at the bottom. The side temples are notably thick, adorned with the brand’s golden logo.
Kesha shared a brief video on her social media platform, playfully lip-syncing to her hit song "Your Love Is My Drug” while enjoying her time at Coachella, the renowned annual music festival held in California. She took a helicopter ride, dressed in a chic grey printed T-shirt and black jeans.
Karen Wazen, the founder of the Dubai-based brand, shared Kesha’s clip on her stories with her 8.2 million followers. In a tribute to the moment, she recorded herself lip-syncing to another verse from the music sensation’s song, donning the Blaze shades in brown.
Wazen launched her debut collection of eyewear in December 2018. The first line of five styles came in acetate and stainless steel and in an array of colors, from neon to tortoiseshell.
Less than a year after the official launch of her brand, her designs were picked up by major e-tailer Farfetch, which became the first online platform to offer her eponymous eyewear collection.
With an array of stylish shades to its name, Wazen’s label has gained the nod of approval from international celebrities including superstar Beyonce, British-Albanian singer Dua Lipa, reality television star Kourtney Kardashian and her mother Kris Jenner, French model Cindy Bruna, singer Becky G, actresses Lucy Hale, Emma Stone, and Naomi Watts, and socialite Paris Hilton, to name a few.
In February, the entrepreneur broadened her brand’s horizons by unveiling her inaugural jewelry collection. She introduced earrings and bangles fashioned after her brand’s logo, featuring a zigzag-like infinity sign, available in both silver and gold.
Wazen is one of the most influential figures in the region.
In addition to being a business owner, the mother-of-three has also starred in plenty of regional advertorials for prestigious brands, including Prada, Ralph Lauren, Louis Vuitton and Cartier.
In 2020, the social media influencer was also named a high-profile supporter of UNHCR.
Eiza Gonzalez stuns at premiere of Saudi-backed film ‘The Ministry of Ungentlemanly Warfare’
DUBAI: Mexican actress and singer Eiza Gonzalez this week turned heads at the premiere of the Saudi-backed action movie “The Ministry of Ungentlemanly Warfare” in New York City.
The star dazzled in a metallic gold strapless gown by New York-based label Jason Wu. The dress boasted intricate three-dimensional designs accentuating the waist and chest.
Complementing the ensemble, she showed off matching gold heels from Maison Ernest and Cartier jewelry. Her brunette bob was styled in a voluminous blowout.
She posed on the red carpet alongside her co-stars Henry Cavill, Henry Golding, Hero Fiennes Tiffin, Cary Elwes, Babs Olusanmokun, Henrique Zaga and producer Jerry Bruckheimer.
The premiere was attended by Mohammed Al-Turki, film producer and CEO of Saudi Arabia’s Red Sea Film Foundation.
The Saudi foundation, which backed the movie, took to Instagram to share pictures of the premiere captioning the post: “Live from New York, the premiere for ‘The Ministry of Ungentlemanly Warfare,’ Red Sea Film Foundation is proud to have supported through its Red Sea International Film Financing initiative.”
Based on recently declassified files of the British War Department and inspired by true events, the movie is an action-comedy that tells the story of the first-ever special forces organization formed during WWII by UK Prime Minister Winston Churchill and a small group of military officials, including James Bond author Ian Fleming.
The top-secret combat unit, composed of a motley crew of rogues and mavericks, goes on a daring mission against the Nazis using entirely unconventional and utterly “ungentlemanly” fighting techniques. Ultimately, their audacious approach changed the course of the war and laid the foundation for the British SAS and modern Black Ops warfare.
The film is directed and co-written for the screen by Guy Ritchie (“Sherlock Holmes,” “The Gentlemen” and “Wrath of Man”) and produced by Jerry Bruckheimer (“Top Gun: Maverick,” “Pirates of the Caribbean” and “National Treasure”).
“The Ministry of Ungentlemanly Warfare” will be released in cinemas in the Middle East on April 18 and internationally on April 19.
