Ashok Leyland, a market leader in staff transportation in Saudi Arabia and the fourth largest bus manufacturer in the world, participated in the Traffic Safety Forum held between Dec. 11-13.
Rajive Saharia, president for global sales, Ashok Leyland, said: “Ashok Leyland has been indirectly part of the infrastructure development in the Kingdom for nearly a decade and we are now excited to announce an entirely new portfolio of trucks and buses in the next 2-3 years on the eve of the Vision 2030.”
Leading this portfolio expansion is Oyster, a premium mid-sized 33-seater bus launched earlier this year, equipped with best-in-class features for maximum safety and comfort. Certified to ensure that passengers remain safe in case of any rollover accidents, the Oyster school bus variant is roll-over compliant, with accessories such as a child check alarm safety button, camera around the bus to cover the blind spots, RFID sensor and retractable foot step.
“Safety is a top priority and an indisputable requirement for a school bus. We also ensured car-like-comfort for the occupants, while at the same time assuring the lowest total cost of ownership for operators. We made sure that every element of design carries these three elements. Millions of people across the globe travel on our bus to get to their destinations and that is the trust we have built over the years,” said Saharia.
The company will soon launch light commercial vehicles starting from 5T GVW (gross vehicle weight) to 9T GVW.
“We have always believed in customers’ profitability and our well-trained sales force ensures that the right vehicle is recommended to the customer that suits his application. At the same time, we have the best rated service and parts network in the country. Our customers appreciate us for our onsite service, delivered by our service trucks — that’s why we call it a ‘workshop on the wheels.’ We are excited about Vision 2030 and looking forward to be part of the Kingdom’s new era,” said Kamal, CEO of Western Auto, the sole authorized dealer of Ashok Leyland in Saudi Arabia.
The company has five full-fledged sales and services outlets across the Kingdom.
Ashok Leyland announces new portfolio of trucks, buses in KSA
Ashok Leyland announces new portfolio of trucks, buses in KSA
Australian minister Don Farrell launches LuLu festival
Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.
