Hyundai’s three dealers in Saudi Arabia, namely Almajdouie Motors in the eastern and northern regions, Wallan Trading Company in the central region and Mohamed Yousuf Naghi Motors Company in the western region, have conducted special roadshows at popular malls, giving mall visitors an opportunity to take advantage of promotional offers and win valuable gifts.
The roadshows included several test-drive sessions, allowing potential customers to discover for themselves the qualities of Hyundai’s newest models. The roadshows also highlighted important customer benefits, including Hyundai’s extended manufacturer’s warranty and roadside assistance services.
The first phase of this end-of-the-year campaign was launched last month, with mall visitors taking part in various promotional contests, including “quick questions” about the Hyundai brand. The contests ignited the competitive spirit and enthusiasm between contestants, with desirable gifts as prizes.
After the conclusion of the test-drive sessions, participants commented that it was a great and memorable experience, and that they actually felt the difference between their cars and the Hyundai models.
Yousuf Ali Almajdouie, CEO of Almajdouie Motors, said: “We annually organize roadshows in order to be as close as possible to our potential clients, as well as to respond to their inquiries and questions about the main outstanding features of Hyundai cars, and about our special end-of-the-year offers and after-sales services.”
Khalid Alharthy, national marketing operations and PR manager at Mohamed Yousuf Naghi Motors Company, said: “We are well aware that there are many people who aspire to purchase a Hyundai car. Through our special end-of-the-year offers, people can buy their dream cars without hesitation. Our offers include clients’ tailored finance programs, zero down payments, zero administration fee, free service for 2 years or 40,000 km, plus roadside assistance.”
Abdulaziz Al-Wallan, vice president of Wallan Trading Company, said: “Our clients are our partners, we strive to provide them with our best services at all times. The end-of-year special offer is a golden opportunity to own a Hyundai car at very competitive terms.”
Hyundai promotional offers at roadshow for mall visitors
Hyundai promotional offers at roadshow for mall visitors
Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation
Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.
The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.
With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.
In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.
Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.
“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”
The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.
