LONDON: The online “Arabic-first” shopping platform Noon.com has launched in Saudi Arabia, aiming to carve out a share in what is still a relatively nascent market for e-commerce.
Noon is a joint venture between Emaar Properties chairman Mohamed Alabbar, Saudi Arabia’s Public Investment Fund and the Kuwaiti franchise operator MH Alshaya. It initially launched in the UAE in October. The Saudi market offers significant growth potential to online retailers, analysts say, given the low proportion of the population who regularly shop on the internet rather than in the Kingdom’s shopping malls.
“KSA is a key market for online retail,” said Euromonitor analyst Rabia Yasmeen, adding that the online share of the total Saudi retail market is around 1.4 percent.
Norma Taki, head of retail at PwC Middle East, added: “Our 2017 Total Retail survey results show that 27 percent of shoppers in KSA like to shop online monthly versus 45 percent who shop only a few times a year.
“This highlights that there is a huge opportunity for market entrants such as Noon.com to come in and capitalize on the young population and the tech-savvy end consumer the KSA market has to offer.”
Noon went live at midday on Dec. 12. It is headquartered in Riyadh and offers products across a wide range of sectors including beauty, fashion, electronics, home and kitchen and groceries. Shoppers can make purchases online or via a downloadable app.
“Noon brings a dynamic, locally-driven and customer-oriented digital marketplace to the Kingdom serving the community and offering a new retail and much-improved experience,” said the founder of Noon, Mohamed Alabbar.
“With talented young Saudis driving its operations, along with being powered by Saudi and regional retailers showcasing their amazing products, the platform also offers Saudi entrepreneurs, including startups, to be part of a fast-growing digital ecosystem.”
Noon will be a competitor to Souq.com, which was acquired by global online giant Amazon in March. Souq already operates in Saudi Arabia, Bahrain, Kuwait and Egypt.
This month Souq launched Amazon Global Store, which allows customers in the UAE to purchase products from the US-based Amazon.
The Middle East is set to be one of the fastest-growing regions globally for e-commerce, according to BMI Research. It predicted sales to double to at least $48.8 billion by 2021, in a research note published in September.
This growth is partly due to the high proportion of young consumers, BMI said, with all the Middle Eastern countries it ranks having more than 30 percent of its population aged between 20 and 39 years old.
The UAE still dominates the regional online market, it said, with and sales in the UAE will reach $9.7 billion in 2017, rising to $23.3 billion by 2021.
Saudi online retail market heats up with Noon.com launch
Saudi online retail market heats up with Noon.com launch
Jeddah masterclass explores power of sound in cinema with leading industry experts
- The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices
JEDDAH: The Alliance Francaise of Jeddah, in collaboration with the French Consulate, recently hosted an exclusive masterclass on Sound and Cinema led by Fanny Lamothe, CEO of Cercle Rouge Productions, along with composers Fabien and Mike Kourtzer.
The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices.
Cercle Rouge Productions has contributed to internationally acclaimed films such as “John Wick 4” and “Emilia Perez,” as well as notable Saudi productions including “Mandoob” by Ali Kalthami, “Al Zarfa” by Abdullah Majed, and “Sayfi” by Wael Abumansur.
Lamothe, who also heads the music department at Why Not Productions, oversees all aspects of sound in film — from composition and recording to editing, foley, and legal clearances — bringing extensive experience to both international and regional projects.
During the masterclass, Lamothe and the Kourtzers highlighted two key areas for participants: understanding the precise process of creating original music for a film and establishing clear communication between composers and directors to ensure a shared understanding of the film’s deeper meaning. “This allows us to express our own point of view and add an extra dimension to the story,” they said.
Discussing her approach to composing for films with strong cultural identities, Lamothe added: “It’s a process of back-and-forth with the director, along with many researches that allow us to immerse ourselves in the context and universe of the film and to perceive different cultural threads that resonate with it.
“Each city, for instance, has its own rhythm, its own sound. Music in itself is a universal language, and emotions can be transmitted to audiences worldwide when expressed with a clear artistic direction and a confident musical discourse.”
Fabien Kourtzer said: “Working with international directors broadens our perspective. What has particularly enriched our film scores from the Arab world is the ancient aspect of these civilizations, which is a powerful influence even when we work on films from other parts of the world.
Mike Kourtzer said: “The growth of Saudi cinema is explosive. It stems from a very strong desire among industry players to share stories that showcase this cultural heritage to the rest of the world. This dynamic will give birth to major works that will stand out on the global audiovisual landscape.”
Lamothe offered advice to young Saudi composers and filmmakers aiming to enter film scoring: “Seek to deeply understand the film you are working on and take the necessary time to achieve the best result.
“Start by understanding the director — what they want to express through communication and building a human relationship. Then, understand yourself and your musical identity. Your own point of view and artistic vision are what set you apart.”
Larry Lamartiniere, managing director of Alliance Francaise in Jeddah, highlighted the significance of the event. “It was an honor to host this masterclass on music and cinema with Cercle Rouge Productions. We organized it in partnership with the French Consulate of Jeddah as a closing event of a very intense and productive sequence for France at the Red Sea International Film Festival.
“This evening highlighted the vital role of sound in storytelling and celebrated the creative exchange between France and Saudi Arabia. Supporting such conversations not only strengthens our cultural ties but also nurtures the next generation of filmmakers and sound artists in the region,” he said.
With Saudi cinema experiencing rapid growth and a surge in international collaborations, events like this masterclass provide a platform for emerging talent to learn from industry leaders and shape the Kingdom’s filmmaking future.
All three confirmed their ongoing commitment, saying: “We have already worked on eight Saudi films, and these experiences have been more than enriching. We have had fantastic encounters, and we have a very strong desire for this adventure to continue.”









