More than 80 young male and female Saudis will assist passengers at international terminals at the King Khalid International Airport in Riyadh.
The “Ask me” service launched by Riyadh Airports Company has enlisted multilingual graduates with good communication skills to serve different segments of travelers.
Sami Al-Husseini, vice president of commercial at Riyadh Airports, said the company has set up six reception points in the international terminals operating 24 hours, in addition to the deployment of several employees across the halls to help passengers by answering their questions, and providing them with the service and assistance needed.
Al-Husseini added that Riyadh Airports has trained all employees in customer service skills. Also, the graduates have been given special training in how to deal with different situations that passengers may face at the airport.
Earlier this year, Riyadh Airports Company launched several new services targeting passengers traveling through the King Khalid International Airport, such as the “Mazaya” service, “Twaselak” service and “Valet Parking” service, in addition to other services that will be launched soon.
Riyadh Airport launches ‘Ask me’ service for travelers
Riyadh Airport launches ‘Ask me’ service for travelers
Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation
Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.
The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.
With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.
In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.
Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.
“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”
The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.
