Ghassan Al-Sulaiman Furniture Co. (IKEA Saudi Arabia), a leading furniture brand, has launched its 2018 catalogue. The IKEA 2018 Catalogue includes more than 1,500 products at new lower prices in addition to a variety of new furnishing solutions.
The catalogue features “well-designed functional and quality solutions that echo IKEA’s vision of creating a better everyday life for the many people.” The ideas not only aim to help customers make the best use of living spaces but also provide tips on creating enough room for their favorite activities while achieving the desired lifestyle. The catalogue claims to present information that can help individuals and families live a sustainable life at home by applying practical and simple steps.
Saud Ghassan Al-Sulaiman, CEO of IKEA Saudi Arabia, said: “During this period of economic challenges and the work toward the national transformation, IKEA’s vision is to strive to ‘creating a better everyday life for the many people.’
“Following this vision and the promise to our customers, we have taken the initiative to offer a wide range of products at new lower prices, which reaffirms IKEA’s understanding of its customers’ needs and its efforts to fulfil them.
“We are always keen to get closer to our customers through innovation and the variety in our products.”
Through this catalogue, IKEA Saudi Arabia is reaching out to individuals and families in Jeddah, Riyadh and most of the cities in the Eastern Province, including Al-Kharj and Qassim through order and collection points that have been recently opened.
Customers can also download the IKEA Catalogue app on their smartphones.
The IKEA catalogue claims to be a unique tool that draws people closer to every furnishing product that carries the IKEA name. The catalogue showcases a wide range of sustainable, practical and affordable furniture solutions that are available across all local stores and online.
Each year, the IKEA catalogue is launched in 48 countries and 32 languages. A digital version of this catalogue is also available for browsing and download for the residents of Saudi Arabia.
IKEA Catalogue 2018 presents over 1,500 products at new lower prices
IKEA Catalogue 2018 presents over 1,500 products at new lower prices
New energy vehicles drive next phase of mobility in Saudi Arabia
Saudi Arabia stands at a defining moment in its mobility transformation. Under Vision 2030, the Kingdom is accelerating its transition toward cleaner, smarter and more connected transport systems.
New energy vehicles are at the center of this shift, offering a pathway to a more sustainable automotive ecosystem. Yet while consumer interest is rising rapidly, converting intent into everyday adoption will depend on how effectively the wider mobility system evolves alongside electric vehicles.
Recent nationwide research by Al-Futtaim highlights the strength of this momentum. More than 70 percent of Saudi residents surveyed are already familiar with NEVs, while nearly eight in 10 say they would consider purchasing one as their next vehicle. Most notably, 80 percent expect to buy an electric vehicle within the next three years, signaling that the transition is moving from aspiration to reality.
Despite this optimism, important barriers remain. Range anxiety continues to be the most frequently cited concern, alongside high purchase prices and long charging times. Practical considerations dominate purchasing decisions, with affordability and access to charging infrastructure outweighing environmental motivations. These findings underline a pressing reality: consumers will embrace NEVs at scale only when electric mobility feels as convenient, reliable and accessible as conventional driving.
For industry leaders, this represents both an opportunity and a responsibility. Jerome Saigot, managing director of Al-Futtaim BYD KSA, said: “Saudi Arabia is building the foundations for a future-ready mobility system under Vision 2030. The opportunity now is to connect the dots, bringing together vehicles, charging infrastructure, consumer education and service capability to unlock confident, large-scale adoption of new energy vehicles.”
Charging networks therefore play a central role in supporting adoption, but they are not the only requirement. NEV uptake is closely linked to how cities are planned, how people commute and how transport systems connect.
Emerging mobility models also point to a more connected future. High levels of openness to mobility-as-a-service, autonomous vehicles and shared transport indicate that Saudi consumers are receptive to innovation. However, these technologies will succeed only if they are embedded within systems that link vehicles, infrastructure, data and urban design.
Successful electric mobility ecosystems need to be built around coordinated rather than isolated initiatives. Electric vehicles perform best when supported by reliable charging, smart traffic management, efficient public transport and well-designed urban environments. In this context, NEVs benefit directly from parallel investment in rail, bus networks, digital platforms and active mobility infrastructure.
Encouragingly, public confidence in Saudi Arabia’s long-term mobility vision remains strong. More than 85 percent of respondents surveyed by Al-Futtaim believe the Kingdom is on track to lead in future mobility. Consumers also clearly identify priorities for continued progress, including expanding charging infrastructure, improving mass transportation and strengthening regulatory frameworks.
For policymakers, investors and industry players, the message is clear. The next phase of mobility transformation must focus on alignment: aligning infrastructure with consumer expectations, aligning innovation with everyday needs, and aligning public and private investment around shared outcomes.
Saudi Arabia’s mobility transition is no longer a distant ambition. It is unfolding now, shaped by confident consumers, ambitious institutions and accelerating technological change. By building connected systems that place people at their center, the Kingdom can ensure that electric mobility becomes a lasting part of its sustainable future.
To explore these insights and recommendations in more detail, download The Future of Mobility in Saudi Arabia.









